Vineesha Doss — Product Marketing Manager

I'm a passionate marketer with expertise in driving Product-Led Growth strategies. I leverage data to craft compelling brand narratives that drive successful marketing campaigns and generate high-performing results. At Zapilio, our team leveraged innovative product led growth marketing techniques to enhance brand visibility in the digital realm. My educational foundation in Communication and Management Studies, combined with specialized training from GrowthX, underpinned the development of campaigns that effectively engaged our target audiences. We fostered product-led growth by implementing strategic onboarding and user engagement, which amplified our organic reach. My proficiency with HubSpot Marketing Hub and digital marketing communications was instrumental in driving B2B lead generation, charting a path for sustained success and market relevance. Key Achievements: Zapilio (2023): Increased B2B email open rates (21%) and B2C rates (30%+), grew B2C sign-ups from 0 to 10,000 (6 months), and delivered marketing qualified leads (B2B). GrowthX Capstone Project (2023): Developed a scalable growth strategy for Licious (ranked top 5), aiming to increase revenue (1000 CR to 1700 CR). Nextwave Multimedia (2020): Successfully launched the WCC3 mobile game (5 million MAU in the first month), extensive app marketing, influencer marketing, and PR for the launch. Increased YouTube subscribers (150%) and Instagram followers (200%) over the period. The Hindu Group (2019): Implemented over 140 partnerships, garnering visibility among 10 million potential readers (15 cities. Worked with key stakeholders internally (The Hindu Editorial) and externally (Ad Agencies, Partners, and more) to implement The Hindu's brand campaign.

Stackforce AI infers this person is a Digital Marketing Specialist with a focus on Product-Led Growth strategies.

Location: Bengaluru South, Karnataka, India

Experience: 6 yrs 1 mo