Oct 2023 – Dec 2024 · 1 yr 2 mos · Delhi, India · Remote

• Manage the end-to-end design process for the Android app and web portal, from concept creation to final delivery, ensuring all design requirements are met with precision and consistency.
• Architect the Android app from inception, focusing on user-centric design principles to create an intuitive and seamless experience for users.
• Conduct comprehensive user research and usability testing, collaborating closely with stakeholders and developers throughout the project lifecycle to ensure design solutions align with business goals.
• Continuously improve user engagement, increasing it by 25%, and boost the conversion rate from 3% to 11.5% through iterative, data-driven design enhancements.

Mar 2020 – Sep 2023 · 3 yrs 6 mos · Mumbai, Maharashtra, India

• Led the end-to-end design process for multiple products within the NIUM Enterprise suite, ensuring seamless integration of user needs through comprehensive user research, interviews, and problem framing.
• Spearheaded the design and successful launch of Instarem, a B2B product built from scratch, while improving the usability and experience of other international products through continuous testing and feedback loops.
• Established a comprehensive Design Language System to standardise design principles, including space, typography, components, and layouts, used across both client-facing and internal platforms.
• Delivered high-quality design outputs, including low to medium fidelity mocks, interactive prototypes, and thorough documentation, ensuring consistency and adherence to design standards.
• Collaborated cross-functionally with product managers, UX peers, developers, and customers to create intuitive, enterprise-level tools that elevated user experience and met business goals.
• Mentored junior designers, elevating the team’s design quality and fostering a culture of continuous learning and growth.
• Successfully digitised the customer onboarding process, reducing completion time from one week to just 27 minutes, significantly enhancing efficiency and user satisfaction.

Jan 2019 – Feb 2020 · 1 yr 1 mo · Gurugram, Haryana, India · On-site

• Designed the Rivigo Express Android and web applications, providing seamless accessibility for both retail customers and clients involved in goods delivery, streamlining the overall logistics experience.
• Conceptualised and developed the National Freight Index for web and mobile platforms, an innovative tool that functions like a stock market for truck owners and cargo shippers, empowering them with real-time data and pricing insights.
• Led the full product design lifecycle, from initial research and wireframes to polished design deliverables, including mockups, prototypes, and rigorous quality checks.
• Consistently delivered high-fidelity prototypes under tight deadlines, demonstrating efficiency and precision in design execution without compromising on quality or user experience.

May 2018 – Dec 2018 · 7 mos · Gurgaon, India · On-site

• Designed and implemented a streamlined Customer Support flow for the web platform, reducing support tickets by 22.5%, significantly easing the workload on the customer care team and enhancing user satisfaction.
• Led cross-functional collaboration between the UI and development teams for various high-impact marketing initiatives, driving successful outcomes through strong leadership and design vision.
• Played a key role in crafting the UX design of the web app, focusing on boosting user engagement, improving usability, and elevating overall customer satisfaction across the platform.

May 2015 – Apr 2018 · 2 yrs 11 mos · Gurgaon, India · On-site

Jul 2014 – May 2015 · 10 mos · New Delhi, India · On-site