Jul 2020 – Mar 2021 · 8 mos · Mumbai, Maharashtra, India

• India Leader for Business Insights and Analytics
• Strategy and Data analytics - Competitive intelligence short video/media/advertising
• Growth Analytics
• User Analytics- 200 Mn + active users in india
• Open source Dashboards
• Cross functional influence and problem solving through data lead insights
• Performance and KRA tracking for team
• Hiring india
• Global Projects deliveries

Apr 2018 – Jul 2020 · 2 yrs 3 mos · Mumbai Area, India · On-site

• Leading BI & Data Science Implementation Program across organisation (Technical Vertical)
• ML - RNN's Model implementation
• Big Data SME, Problem Solver
• Data Strategy, Business Intelligence, Predictive Modelling

Feb 2015 – Mar 2018 · 3 yrs 1 mo · Mumbai Area, India · On-site

• Worked on Content Recommendations and Personalisation. Improving Model Accuracy and Prediction of User Behaviour and Content Affinity.
• Models used like Collaborative Filtering, Similarity, K nearest and K means
• Able to classify user based on Video Consumption and Content Genre which then can be meaningfully use for Personalisation, Targeting and increase enaggement for Video Consumers.
• Implement best in class techniques using Big Data Digital Tools and R Lab internally for the company.
• Working on Content Stratergy, Originals, Tray Performance and Recommendations
• Led the effort to successfully implement the first Big data tableau implementation
• Able to track and report the business Kpi's, metrics and video consumption at various platform and other levels
• Advance user of Google Analytics and Comscore, in-depth understanding and reporting of all the metrics used to generate insight about content consumption and behaviour about users
• Robust segmentation on Mobile users to increase loyal user base and higher engagement on tvshows, movies and sports. Big data tools like R and tableau were used to segment 5Mn plus records.

Feb 2015 – Jul 2015 · 5 mos · Mumbai Area, India

• Leading the BI Implementation -- Various Source of Data
• RDMS, Google Analytics, Custom Digital Analytics Segmentation (ComScore)
• Predictive Models -- Video Views Forecasting,
• Count Models on Video Views
• Impact Analysis and Consumption Analysis on Hotstar
• Identify future needs and scale for serving data analytics on Hotstar

Apr 2013 – Feb 2015 · 1 yr 10 mos

•  Responsible for projects delivery and management, achieved high QOS and Scalability of projects through LSS
•  Mentored team in technical as well as behavioral competencies
•  Responsible for Business communication, resource planning, requirement gathering, issue resolving, innovations leadership within the team
•  Leading Innovations to enhance the current solutions and proposed new enhanced service with the help of price modeling methodology next fiscal
•  Worked on identifying the optimal price to gain volume share in overall P&G portfolio at brand/SKU level relative to key benchmark competitors in market

Nov 2011 – Mar 2013 · 1 yr 4 mos

• working as a part of Pricing and Promotional Solutions team for procter and gamble helping them to optimize their portfolio to gain maximum share
• Lean Six Sigma Green Belt Certified - Undertaken a project under LSS to improve in process capability and efficiency.
• Enhancing the current pricing solution to make them scalable by automating through more statistical techniques in SAS/R/Spotfire.

Sep 2011 – Oct 2011 · 1 mo · Bangalore

• Working closely with the founder of GetVidya.com - Vishal Singh (IIT Bombay)
• Helping the Schools and Community to be a computer Literate by providing free software's and training to teachers
• Identifying the key areas to work for society and providing help to someone who need it
• Please have a look and drop a email if you want to contribute together
• http://www.getvidya.com
• GetVidya team has been visiting various schools to spread education. We go to schools and help them integrate computer education with their current curriculum. We provide free interactive software that can be used to create custom learning program.

Jul 2010 – Dec 2010 · 5 mos

• Working on Pricing Modelling/ optimization across CPG categories with the help of Log Linear Models in SAS
• Presented the optimal price range to the clients to increase the sales and defining the price stratergy keeping the accountability competitor price effect in that market/channel

Jun 2010 – Nov 2011 · 1 yr 5 mos

• Key insights generation on category/products/brands from the global consumer study across 16 markets
• Involving in day to day practices/ providing guidance to the team, upgrading the key skills of team members in SAS, excel, powerpoint to increase efficiency.
• Handling the data management and enriching the insight by quick data cruncing
• profiling across key segments in different lenses (grooming, beauty, lifestage, shopper spectrum, 123)
• Defining the key strategies for key brands and identify the growth opportunities by understanding the consumer behavior

Jan 2010 – Jun 2010 · 5 mos

• Modelling and Data Mining

Jul 2008 – Jun 2010 · 1 yr 11 mos

• Identify the impact of key impact of drivers on the sales through market mixed modelling for the products across indian markets (state/metros)
• Delivering the key insights though dashboards which indicates the performance of key parameters historically and user can view by different cuts with the help of Xcelsius Dashboard Tool
• Creating of SAS data repository across multiple datasets coming through different sources with the help of sas codes/sas macros