Mar 2022 – Mar 2023 · 1 yr · Berlin, Germany

• Conducted research and designed for search results (worldwide)
• Including how products are displayed and actions that stem from search
• Defining the north star for consumables, electronics, along with filters, widgets, brand and product type shopping pages
• Designed features like smart-shelf and quick add-to-cart which are live
• Also worked on Automotive projects: especially for EV charger installation services which is live in the EU and UK
• Established a design process & task management process
• Partnered with central teams across Seattle, Madrid, Luxembourg

Mar 2021 – Feb 2022 · 11 mos · Berlin, Germany

• ∙ Led design in Industrial IoT projects for complex machines (x3).
• ∙ Worked with the team to define the product roadmap, insisting on certain “must-haves” and maintaining the design backlog.
• ∙ Streamlined design processes from requirements gathering, to Design QA and user testing before go-live.
• ∙ Managed a small team of freelance designers to ensure high-quality UX and adherence to our in-house design system.
• ∙ Explored the world of IoT and how to intuitively visualize machine data, so that our users have insights into their machines' health and it’s individual components.
• ∙ Ensured no unplanned down-time, predictive maintenance & remote monitoring capabilities.

May 2018 – Sep 2020 · 2 yrs 4 mos · Mumbai, Maharashtra, India

• ∙ Worked on an e-commerce website for a major cosmetics & nutrition brand
• ∙ Led a design team of 6 (across the Studios in Mumbai & Seattle)
• ∙ Actively involved through Discover, Define, Design & 1st Launch
• ∙ Part of key stakeholder meetings & demos at the client location (Irvine)
• ∙ Identifying user flows and creating sprint plans for the team
• ∙ Mapped the existing content & created the information architecture
• ∙Website was rolled out in 5 countries: USA, CA, UK, PO, AU, NZ.
• ∙ Worked with the world’s largest construction equipment manufacturer to create an ordering & inventory management application
• ∙ Led the functional team to conduct UX research and design workshops with the client in the US (Denver & Chicago)
• ∙ Aligned key stakeholders and internal teams to our product vision
• ∙ Drove product strategy, prioritising features and building the roadmap
• ∙ Created the primary information architecture, task flows and wireframes

Aug 2016 – Sep 2017 · 1 yr 1 mo · Mumbai Area, India

• ∙ Created a revolutionary system with the Studio Lead, called “E.M.S.". It uses over 85 parameters to unify several expert reviews into an "experience score".
• ∙ This system has a patent pending and was given the A.C.E. award for its ability to measure the design of digital experiences.
• ∙ Worked with the consulting team for a major NBFC in India.
• ∙ Built business-facing applications to streamline internal communication and empower their on-field workforce.
• ∙ Created concepts for their customer-facing mobile apps, that would demystify the entire home-loan journey.

Sep 2015 – Feb 2016 · 5 mos · Milan Area, Italy

• FJORD - Is a Design & Innovation Consultancy from Accenture Interactive.
• ∙ Started as an intern, assisting on a large-scale project for a global insurance provider.
• ∙ Conducted intensive qualitative research (desk & field) to provide insights and strategic directions to the project.
• ∙ Worked with the service design lead to map the existing & proposed customer journey.
• ∙ Defined use-cases and created prototypes to test concepts.