Vishal Shastri

CEO

Pune, Maharashtra, India18 yrs 5 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led digital transformation for enterprise B2B products.
  • Achieved 150%+ increase in sales-ready leads.
  • Expert in AI-led growth and digital transformation.
Stackforce AI infers this person is a MarTech expert specializing in AI-driven demand generation and digital transformation for B2B enterprises.

Contact

LinkedIn

Skills

Core Skills

Strategic Marketing ManagementGrowth LeadershipInbound Lead GenerationLeadershipDemand GenerationDigital StrategySeo

Other Skills

Vertical MarketingAnalytical SkillsMarketing OperationsPresentationsResource AllocationRelationship DevelopmentCustomer InsightProcess EngineeringProduct MarketingRegional MarketingMarketing Mix ModelingMarketing AutomationCustomer InteractionProblem SolvingTime Management

About

I have been building the AI adoption over the years by deploying AI-driven demand generation systems, omnichannel journey architectures, and GenAI-powered content engines that have scaled multi-million dollar B2B pipelines for a global intelligence platform serving Fortune 500 clients. Over 18 years, I have sat at the intersection of digital strategy, data infrastructure, and commercial growth, translating complex market intelligence into marketing programs that move revenue, not just metrics. At MarketsandMarkets, I have led digital transformation across a portfolio of enterprise B2B products: building the MarTech stack from the ground up, operationalizing AI use cases before they became mainstream, and consistently delivering pipeline growth through rigorous CRO, SEO/SEM, and lifecycle marketing programs. What I am building toward: applying this practitioner-level expertise in AI-led growth and digital transformation in an advisory capacity, helping enterprises navigate the gap between AI strategy and AI execution. I believe the next frontier is not knowing what AI can do, but knowing how to make it work inside complex, regulated, multi-stakeholder organizations. That is the problem I have solved repeatedly. That is the problem I want to solve at scale. I practice regularly on AI adoption in marketing, GTM strategy, and digital transformation. If you are building, advising, or investing in that space, let's connect. Areas of expertise: Generative AI in Marketing | Demand Generation & Pipeline Growth | GTM Strategy & Launch Execution | MarTech Architecture | Omnichannel CX | CRO & A/B Testing | Cross-Functional Leadership | Data-Driven Decision Making | Process Excellence

Experience

18 yrs 5 mos
Total Experience
2 yrs 7 mos
Average Tenure
10 yrs 11 mos
Current Experience

Marketsandmarkets™

5 roles

Vice President Marketing

Promoted

Apr 2025 – Present · 1 yr

  • Leadership & Vision, Market Positioning,Process Optimization, Growth Leadership, Strategic Oversight, Team Alignment & Collaboration
Strategic Marketing ManagementVertical MarketingAnalytical SkillsMarketing OperationsGrowth Leadership

Associate Vice President

Promoted

May 2023 – May 2025 · 2 yrs

Inbound Lead GenerationLeadershipPresentationsResource AllocationRelationship DevelopmentCustomer Insight+25

Associate Director - Digital Marketing

Promoted

Apr 2021 – May 2023 · 2 yrs 1 mo

  • Grew sales-ready lead volume by 150%+ over 18 months by restructuring the demand generation funnel, implementing intent-signal scoring, automated nurture sequences, and A/B-tested landing page programs, reducing sales cycle length under 40 days and improving MQL-to-SQL conversion rate from ~8% to ~12%.
  • Achieved 90%+ first-page visibility across 500+ high-intent industry keywords by executing a comprehensive organic search strategy — technical SEO, topic cluster architecture, and content velocity programs — resulting in a 40%+ increase in organic traffic and increased 200+ marketing-qualified leads per month.
Demand GenerationProduct ManagementDigital StrategyAgile Project ManagementProcess Excellence

Senior Manager - Digital Marketing

Promoted

Apr 2017 – Apr 2021 · 4 yrs

  • Few Achievements to list:
  • Successfully managing various industry teams.
  • Improved lead count by almost doubling the count.
  • Increased the Sales Ready Leads by more than 150%.
  • Managing multiple Marketing Automation Tools.
  • Successful Project Management and Execution with on time Project Delivery.

Manager - Digital Marketing

Apr 2015 – Mar 2017 · 1 yr 11 mos

  • MarketsandMarkets is a global market research and consulting company based in US. I am working with MarketsandMarkets™ in the capacity of Manager - Digital Marketing responsible for lead generation, Branding in Digital Media & Identifying different source to reach the right audience to generate the desired leads across all industry domains.

Infibeam.com

Social Media Manager

Apr 2014 – Mar 2015 · 11 mos · Ahmedabad Area, India

  • Taking care of Social Media Promotional Activites for Infibeam.com !

Intuz

Team Lead SEO

Sep 2012 – Mar 2014 · 1 yr 6 mos · Ahmedabad Area, India

  • Leading team of Internet Marketing Professionals and taking care of the activities related to Internet Marketing / Online Media. Website Implementation, Quality Assurance, Strategic Planning, Paid Marketing (Google ADWords, Yahoo, Bing, Facebook and such others), Project Coordination, Research on Advanced Internet Marketing Techniques, Brand Management, Online Reputation Management are some of the key areas where I am majorly focusing on.

Softweb solutions

Sr. SEO Expert

Apr 2010 – Aug 2012 · 2 yrs 4 mos · Ahmedabad Area, India

  • Priya Softweb Solutions is a prominent organization offering exclusive software development services for SMEs, specializing in custom application development, website development, iphone applications development, system integration, software testing and quality assurance with industry-specific software expertise in High-Technology, Latest Software, Automotive, Financial Services, Entertainment sectors and much more.
  • Presently serving Softweb Solutions / Priya Softweb Solutions as Sr. SEO Expert. It gives a platform to explore all your abilities & ideas to perform the best.

Fibre2fashion - sanblue enterprise pvt ltd.

Sr. SEO Analyst

Jul 2008 – Apr 2010 · 1 yr 9 mos

  • Working as Sr. SEO Analyst and playing an active role as in charge of SEO / Internet Marketing Department for Sanblue Enterprise Pvt Ltd. [http://www.fibre2fashion.com] and taking care of On Page, Off Page, SEO - SEM - SMO Activities, Brand development, web site traffic growth, web site UI, advertising revenue and such other.

Sanblue tech pvt. ltd.

SEO Analyst

Jul 2008 – Apr 2010 · 1 yr 9 mos

  • Working as Sr. SEO Analyst for SanblueTech Pvt Ltd (http://www.sanbluetech.com). Responsibility includes, Analysis of Client Website, Preparing Proposals for clients website, Preparing SEO & Internet Marketing Strategy, Client Communication, Preparing ROI reports for clients and much more ativities involved in Internet Marketing. Execute the SEO plan in co-ordination with client & management with the help of well trained team members.

Hi tech outsourcing

SEO

Jan 2007 – Jan 2008 · 1 yr

  • Jr. PHP Programmer and SEO Executive

Hi-tech outsourcing services

Jr. PHP Programmer

Jan 2007 – Jan 2008 · 1 yr

  • Software Developer & P.H.P Programmer – Developing E-commerce and B2B Portals where clients can POST and SELL their projects online.
  • Project Name: Project2Outsource
  • Project Synopsis:
  • This Project is developed using PHP & My SQL. This Project works as an intermediate platform for clients who want to POST and SELL their projects online.
  • Project Name: Link Building
  • Project Synopsis:
  • Development Of Client & Admin Module implemented and hosted online successfully without any bugs.

Education

Gujarat University

MCA

Jan 2001 – Jan 2007

St Joseph Higher Secondary School

Schooling — Commerce

Jan 1987 – Jan 2001

Gujarat University

Master of Computer Applications - MCA — Computer Programming

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