Apr 2020 – Mar 2024 · 3 yrs 11 mos · Remote

• Design lead for deriving Search AI experience for help portal.
• Also leading the experience design for Email ticketing system/request experience in Jira Service Management for Small, medium and Enterprise customers. Worked on enhancing the Request Routing experience for Help seekers, Agents and Admins.
• Designer for Commerce platform. If you have tried any of the Atlassian products then I am sure you must have experienced my designs on the Commerce platform during the purchase and subscription management.
• What spells I chant to design your experience? I do the magic using my research skills, communicating and connecting with all the stakeholders, efficiently running the design process, intersecting desirability, viability and feasibility from day one and last but not the least, rightly using the flavors of user experience and user interaction designs skills.
• Also, responsible for keeping the emotions alive in the virtual connect.

Nov 2019 – Mar 2020 · 4 mos

• Product Designer for Hotel LOB. I am responsible for simplifying the Hotel booking experience. Actively taking part in all the stakeholder meetings, creating UI designs and conducting User Testing & A/B testing to validate design direction from users. Also, taking initiative to conduct Design Thinking sessions and UX workshops.

May 2018 – Oct 2019 · 1 yr 5 mos · Bangalore

• 01. Conducted Design Research, UX workshop and designed high fidelity wireframes. Design research: Conducted ethnography, observations, and interviews with the tenants, expats staying in Middle East country. Conducted workshops to capture business requirements, user latent needs and present design insights to the business owners.
• The project started with the right amalgamation of digital needs and creative exploration for Middle East clients. Took the lead in conducting Design Research with users & other stakeholders. Discussions with clients helped in understanding their mindset, requirements and their vision. People-Centric Design approach & my UX workshop helped in synthesizing valuable insights which drove the entire application design for iOS & Android mobile app and responsive web application. I was also responsible for delivering high fidelity wireframes for Mobile application designs.
• 02. Worked on designing a retail bank application for one of the leading Srilankan Bank.
• The project kicked off with the discovery stage, we conducted research in SriLanka to understand the context, mental model of people, their latent banking needs and complete requirements from all the stakeholders. This smoothened the process of submitting valuable personas, feature lists, IA and others to the client.
• 03. Working on B2B e-commerce application design for the US client. Designing high fidelity wireframes, interacting with analysts, clients and other stakeholders. Working on Design Agile module.

Mar 2016 – Apr 2018 · 2 yrs 1 mo · Bengaluru Area, India

• Finacle/Fintech Online Banking solution delivers global, unified views of finances to corporate entries ranging from small/medium enterprises to large multi-national corporations.
• The Retail Banking solution is built on PACE principles with an intuitive user interface following comsumer experience studies and user research in banking.
• The user interface supports extensive personalization and presents a comprehensive one-stop-solution for online banking needs.
• My skills helped in reimagining and rethinking digitization. I have worked on 20+ individual modules, understanding the key functional requirements, sales insights, whiteboarding, high fidelity wireframing, and supporting developers.
• Team work attitude and timely communication was fostered to deliver unified user experience.
• Role: PI Planning to fit Agile process, research, proposal, and conceptualization. My deliverables: UX Design, Wire frames, Low fidelity UI Designs.
• Overall responsibility: Interaction with BOs, POs and Development teams to materialize this product.
• Worked on revamping the ASSISTEGDE product: Smart User Environment (SE) and Robotic Process Automation (RPA).
• Worked on revamping the ASSISTEGDE product.
• Designed strategies & interfaces for efficient & enhanced user experience to identify the business processes and to manage automation. Delivered low fidelity wireframes to represent the smart system which involved process automation, process and robots management. Conducted user research in understanding their pain points and latent needs.
• Design research: To understand and present the factors which influences the online buying behaviour like circle of influence (COI), eCommerce, personalization in Design, banking for marginalised segment, etc.

Apr 2015 – Nov 2015 · 7 mos · Samsung R&D, Bangalore

• Project brief: "DESIGN STRATEGIC INTELLIGENCE FOR EFFECTUAL HUMAN EXPRESSION TO INTERACT WITH IOT ECOSYSTEM”.
• To create design and business strategies for IoT(Internet of Things) products. This project began by defining the design process supported by design thinking, strategic thinking and appropriate research methodologies.
• Secondary research started with business study and stakeholders, studying related research papers, articles, blogs, websites, books and others.
• Primary research included observations, interviews, survey. Human centric approach explored valuable insights which evolved by affinity mapping. Opportunity statements and insights gave design direction and concepts considering Samsung’s business. Effiome, S-Connected, S-Space, S-TV, S-Identity, S-Map, these concepts were proposed at the end of the project.

Mar 2009 – May 2013 · 4 yrs 2 mos · Greater Hyderabad Area

• Compositing, Rotoscopy, BgPreparation, Green screen & blue screen removal and others.
• Worked in an OSCAR & British Academy Film Award winning movie 'Life of PI' and Percy Jackson & Sea of monsters, Django Unchained, Big Miracle, X-Men The first class, Alvin & Chipmunks 3, A-Team, Yogi Bear, Little Fockers, Hot Tub Time Machine, HOP, Alvin & Chipmunks- The Squeakquel