Aug 2025 – Jan 2026 · 5 mos · United States · Remote

• Took 2 AI-enabled use cases from 0 to 1 - owned full lifecycle from discovery through delivery, mapped integration requirements for external hardware partnerships, and shipped marketing blogs and proof of concept data packages that moved each use case into an active sales pipeline
• Enabled enterprise sales conversations across 10+ customer teams by diagnosing GTM system gaps, writing use case documentation for 2 new platform use cases, and building the enablement infrastructure that moved each use case from research rationale to live sales cycle
• Built an n8n automated research pipeline that fetched academic papers from Google Scholar, extracted summaries, methodologies, and key metrics via LLM parsing, and stored structured outputs in Excel, saving 8+ hours per study cycle and replacing 30+ manual literature reviews with a fully automated, HITL-approved workflow
• Engineered AI-generated study stimuli using AI video and image generation tools, compiled them into research-ready decks, and integrated them directly into iMotions studies, cutting stimulus production time from days to hours
• Compressed deal cycle time for 3 stalled accounts by identifying workflow gaps between product and GTM, defining requirements, and shipping customer-ready assets within a 2-week turnaround

Jan 2025 – May 2025 · 4 mos · Buffalo, New York, United States · Remote

• Analyzed over 100K records from US and Canadian datasets to identify content consumption trends.
• Forecasted strategic programming decisions that significantly improved content engagement.
• Streamlined data processing time by approximately 60%, enhancing overall team efficiency.
• Developed reusable code and concepts for the analyst team, fostering a collaborative environment.

Oct 2024 – Jun 2025 · 8 mos · Buffalo, New York, United States

• Designed and analyzed a 1,000+ respondent Qualtrics survey on Gen Z decision-making behavior, running SPSS statistical analysis to surface behavioral patterns that informed strategic recommendations delivered to faculty and stakeholders
• Ran biometric UX studies using eye-tracking and facial coding to measure emotional and cognitive responses, translating sensor data into 5+ actionable design recommendations for a hospitality brand's website
• Managed 10 to 12 concurrent behavioral studies across ads, products, and websites with 90 to 130 participants each - handling recruiting via SONA, A/B test implementation, data analysis in SPSS, and full insight reporting
• Built the lab's entire operational infrastructure from scratch, including SONA setup, Qualtrics workflows, recruiting protocols, and an HTML-based university webpage template

Jun 2023 – Jun 2024 · 1 yr · Mumbai Metropolitan Region · Remote

• Managed end-to-end custom research projects for FMCG and consumer electronics clients from study scoping and survey design through SPSS analysis and executive-ready report delivery, running multiple projects simultaneously with minimal supervision
• Conducted 20+ in-depth B2B customer interviews to uncover unmet needs, translating findings into personas, strategic recommendations, and insight decks that contributed to a 20% sales increase in key markets
• Led technical discovery with clients, mapping workflows into scalable solution designs and supporting Salesforce CRM integrations including REST API connections, validation rules, and data accuracy checks
• Built dashboards in SQL, Excel, and Tableau surfacing $50M+ in market opportunities, connecting qualitative research findings with quantitative signals into a unified view for stakeholder decisions
• Served as client-facing point of contact for execution-focused tasks; contributed to client presentations and translated complex research findings into clear, actionable recommendations
• Coordinated with junior analysts on report population, data processing, and QC review, delegating tasks, providing instructions, and maintaining delivery standards across all projects
• Conducted competitive analyses across 4 to 6 industries, producing opportunity summaries and go-to-market recommendations for client teams

Sep 2022 – May 2023 · 8 mos · Mumbai, Maharashtra, India · On-site

• Diagnosed app uninstall drivers through consumer journey mapping and behavioral A/B tests, identifying device-level root causes and shipping insight briefs that reduced uninstalls by 20%
• Led user interviews and competitive benchmarking to validate consumer pain points, translating findings into a new product offering with full GTM execution across content, pricing, and operations
• Built an automated customer tracking tool that alerted the PM and customer success team to AI model failures in real time, enabling proactive partner support before issues escalated
• Drove 30% sales growth and 15% social engagement lift by designing and launching a consumer insight-backed campaign, coordinating execution across design, product, and marketing teams

Sep 2021 – Aug 2022 · 11 mos · India

• Worked directly with the founder to launch India's first invite-only digital marketing program, owning GTM strategy, positioning, landing page copy, and launch collateral end to end
• Managed full creative and content production for the EdTech product launch including social media calendar, website copy, blog posts, graphics, and campaign ideation
• Conducted competitive benchmarking and user research to define product positioning and ICP, translating findings into a messaging framework used across all marketing materials
• Lifted client conversions 10% through funnel analysis and iterative messaging experiments across landing pages and campaign copy

Feb 2021 – Aug 2021 · 6 mos · Amravati, Maharashtra, India

• I worked in a SAAS startup Truscholar. I was a digital marketing strategist here in the beginning I started with on-page and off page seo analysis and later started creating graphics for the social media handles,coming up with content strategies for all the social media handles like facebook, linkedin, twitter and Instagram.I handle all the social pages and contribute in every possible thing.Right now I am growing the organisation organically exploring my content marketing, content writing and strategic skills!