Oct 2022 – Jul 2023 · 9 mos · Mumbai, Maharashtra, India · Remote

• Collaborated closely with the CTO and CEO to execute event-related projects and achieve strategic business objectives
• Successfully managed a team of 10+ Senior Associate Editors and Associate Editors, overseeing monthly freelancer assignments, engagements, and payments
• Maintained and optimized technical processes and event reports to improve team efficiency and
• deliverables
• Ensured timely updates to event and artist profiles on the portal, and devised new processes to add missing events and artists
• Ensured the accuracy of events and artist profiles, and implemented measures to enhance team
• engagement and foster a sense of connectedness, particularly in a work-from-home (WFH) setting
• Coordinated closely with the tech team to develop new processes for event and artist creations.
• Provided constructive feedback and conducted appraisals for team members to foster personal growth and development
• Responded to user feedback and requests, resolving event errors and improving the overall user experience
• Edited 20 SEO-led articles per month to enhance website traffic and improve search engine rankings
• Spearheaded the implementation of AI technology to streamline writing efforts for artists and event
• descriptions
• Worked on client demo projects for client pitches
• Developed new projects and products for clients within the events division, driving business growth and profitability

Nov 2021 – Oct 2022 · 11 mos · United Kingdom

• Working with the marketing and content teams on:
• Researching socially conscious, news-worthy articles for the mobile app. and meeting daily news
• submission targets within stipulated timelines
• Create short-form news summaries and long-form content for NITL news app.
• Writing push notifications; tracking PN performance analytics to extract learnings and to up click rate
• Creating monthly content calendar in line with monthly business goals
• Ideating and creating content for paid social media ads
• Ideating and generating content for organic social media posts (Instagram and Facebook)
• Copywriting for social media platforms such as: Instagram, Facebook and Reddit
• Strategizing and tracking social media efforts
• Writing, editing and vetting copies for Bridged Media (NITL's B2B platform)
• Writing and editing email communications for Bridged Media (NITL’s B2B platform)

Mar 2021 – Nov 2021 · 8 mos · Mumbai, Maharashtra, India

• Working within the Marketing and Social Media team to:
• Writing and editing content for InterMiles' website and app
• Creating month-on-month content for Push Notifications and in-app notifications
• Long-form blog content writing
• Curating emailer subject lines across all LOBs
• Increased email Open Rate from an average of 15% to 33%
• Co-ordinating and working closely with cross-functional teams for internal/ external content
• projects
• Writing monthly theme-based newsletters to improve blog and video reach
• Writing video scripts for InterMiles’ YouTube channel
• Writing and updating SEO-optimized Titles and Descriptions for YouTube videos
• Writing communication emailers for InterMiles’ members
• Vet and edit approximately 100 travel and lifestyle-related blog articles, monthly
• Writing and managing content for InterPay (Online Payment Platform) – Blogs, App Store Content, Website Content, Emailers, Banner Comms, SMS Comms
• Write, edit and manage overall internal content requirements

Feb 2020 – Jul 2025 · 5 yrs 5 mos · Mumbai, Maharashtra, India · Remote

• Working in close coordination with the founder and creating compelling content for social media, blogs and marketing purposes
• Managing and coordinating team efforts driven towards content creation, graphic development and marketing
• Writing, editing and proofreading blogs on Mental Health and Wellness
• Strategizing, planning and creating plans for social media channels
• Creating content for social media channels
• Creating and optimizing content for marketing and collaboration efforts
• Working on podcast and video scripts for external clients including a mental well-being solutions company based in the UK, an India-based insurance company and more
• Formulating a framework to build Care Space tools such as actionable, educational handouts, podcasts, and videos
• Managing Care Space tools including worksheets
• Formulate a content roadmap that encompasses the company's goals and macro visions
• Conceptualize new and unique content across multiple platforms in different modalities [care space, tool-kit etc]
• Liaise with content writers/therapist experts to ensure consistency and quality across all content pieces
• Edit, proof-read and manage end-to-end content delivery from a user perspective
• Liaise with content writers/therapist experts to ensure consistency and quality across all content pieces
• Collaborate with the marketing team in the creation of web pages, social media, blog posts, flyers, brochures, and email campaigns

Jun 2019 – Feb 2020 · 8 mos · Mumbai, Maharashtra, India

• Worked on producing social media content for client brands in the following niches:
• Physical Fitness Center
• Sports Therapy, Physiotherapy, Strength Trainer Institute
• Electric Product Brand
• Make-up Artiste

Jan 2019 – Mar 2019 · 2 mos · Mumbai Area, India

• Worked on one of the largest fashion events of India (pre-event, on-ground and post-event)
• Actively involved in tracking, evaluation and analysis of media coverage surrounding the event,
• inclusive of print story tracking, online story tracking and social media tracking.
• Involved in proofreading, editing and final dissemination of the official press releases during the
• event.
• Facilitated media interactions for post-event coverage.

Dec 2018 – Mar 2021 · 2 yrs 3 mos · Mumbai, Maharashtra, India

• Working closely with the founders and developing content properties for clients in the form of:
• Creating content, editing and proofreading SEO-friendly blogs,
• Promotional articles for clients on blogs, news pieces, and Wiki pages,
• Creating and optimizing website content for clients.

Nov 2018 – Jun 2019 · 7 mos · India

• As a Travel Writer, my role consists of writing well-researched, SEO-friendly articles on a variety of topics related to travel including:
• Hospitality
• Gastronomy
• World Travel
• and lots more!
• Take a look at my blog profile on Travel Triangle, here:
• https://traveltriangle.com/blog/author/vrushti-oza/

Jul 2018 – Jan 2019 · 6 mos · India

• As a content writer at Nagarro, I was responsible for creating content for Civic Quotient, a platform that is aimed at bringing social causes to the shore and in bringing the common man in touch with social organizations. These organizations work in the fields of environmental betterment and towards social causes of community development such as - education, sanitation, employment, among various other causes that are of paramount importance to the Indian society.
• You can read some of the articles here:
• UDGAM (Education): https://cq.community/viewpoint/udgam-rise-above-2708181218
• We, The People (Citizenship): https://cq.community/viewpoint/we-the-people-the-extraordinariness-of-ordinary-citizenship-2310180910

May 2018 – Jul 2018 · 2 mos · Mumbai Area, India

• As a Travel Write at Trip Cheers, my role consisted of researching relevant topics that would pique the reader's interest, followed by writing well-researched articles on a variety of topics related to travel including, but not limited to:
• Travel tips and hacks
• Food and customs across the world
• Best places to visit (domestic and international)

May 2017 – Dec 2025 · 8 yrs 7 mos

• From product-led SEO to nostalgic ad films, we’ve had the opportunity to build content for brands across industries, from F&B and SaaS to mental health and manufacturing.
• Here's a peek into our portfolio: http://bit.ly/3UJT0cw
• Our services include:
• Website & campaign copy
• Social media strategy & scripts
• Long-form blogs & thought-leadership content
• Video scripting & branded storytelling
• Employer branding, voiceovers, newsletters & more.
• We've worked on long-form and short-form content across industries, specializing in concept B2B Saas/ Tech, Food & Beverage, and Lifestyle brands.
• At Writely, we shape how brands sound, feel, and connect (with clarity, creativity, and context).
• If you're looking to build better content, reach out to me on:
• vrushti.oza@wearewritely.co.in