Oct 2020 – Feb 2026 · 5 yrs 4 mos

• Responsibilities and Achievements:
• + Led go-to-market and expansion strategy for Mailchimp SMS, launching in 37 countries (US, Canada, UK, Australia, Spain, France, Germany, Austria, Switzerland, Ireland, The Netherlands, Italy, the Nordics, and more). On track for 300% revenue growth in the 2nd year.
• + Spearheaded GTM for Mailchimp Appointment Scheduling and Mailchimp Stores, driving 25,000 and 135,000 active users respectively since launch
• + Contributed to Mailchimp's growth from $4.2B valuation in 2018 to $12B acquisition by Intuit in 2021
• + Developed and executed first product promotion at Mailchimp, resulting in 33,000+ small businesses acquiring free domains and websites
• + Manage product roadmap and execute go-to-market plans for all of Mailchimp's emerging and innovative products
• + Provide strategic direction based on market research, competitive analysis, and user insights to drive product development, product roadmap, and Mailchimp brand campaigns
• + Built and lead high-performing team of 3+ product marketers, driving professional development through structured feedback, career planning, and cross-functional growth opportunities

Dec 2018 – Oct 2020 · 1 yr 10 mos

• Responsibilities and Achievements:
• + Led go-to-market for Mailchimp Websites, a key addition to the Mailchimp Marketing Platform
• + Created and managed "Free Domain for 5 Years" promotion, benefiting over 33,000 small businesses
• + Developed and executed GTM for Shoppable Landing Pages, including a co-marketing campaign with Square, resulting in nearly 40,000 published pages since launch
• + Managed two direct reports, focusing on professional development and elevating one to a Product Marketing Manager role

Dec 2017 – Dec 2018 · 1 yr

• Responsibilities and Achievements:
• + Managed go-to-market strategies and product roadmap for Landing Pages and Websites
• + Grew Landing Pages from inception to over 1,000,000 users and 2,000,000 published pages
• + Oversaw competitive strategy for Product Marketing, working with Market Insights team to identify trends and develop marketing countermeasures
• + Collaborated with Product Managers and Engineering teams to develop product launch strategies and UX best practices

Jun 2017 – Nov 2017 · 5 mos · Atlanta, Georgia, United States

• Moved on to Mailchimp after 5 months as Worldpay was in the process of a merger at the time and looking to close their Atlanta office.
• Responsibilities and Achievements:
• + Led go-to-market development for 10 product/feature launches, ensuring precise positioning and market differentiation
• + Partnered with NA Sales Training team to develop sales enablement collateral and training materials
• + Collaborated with Product Managers to develop product launch strategies from inception through post-launch

Feb 2016 – May 2017 · 1 yr 3 mos · San Francisco, California, United States

• Square started with a simple idea that everyone should be able to accept credit cards—and we‘ve been rethinking buying and selling ever since.
• Responsibilities and Achievements:
• + Managed all North American retail partnerships, including Apple, Best Buy (grew business by +121.6% YoY), and Amazon (+237% YoY)
• + Executed major in-store and digital promotions, including merchandising, sales incentives, and training programs
• + Handled launch of new Square hardware products across retail partners, managing forecasting, inventory, and marketing activities
• + Managed partner-specific budgets totaling over $2M in 2016

Apr 2014 – Feb 2016 · 1 yr 10 mos · San Francisco, California, United States

• Responsibilities and Achievements:
• + Contributed to Square Sales team growth from 20 to 100+ people across three offices
• + Acted as departmental liaison to internal teams, providing strategic direction and customer insights
• + Served as Account Manager for ~50 merchants, requiring extensive product knowledge and strategic account planning
• + Led initial Square Product Training for over 200 new employees during onboarding sessions

Oct 2012 – Apr 2014 · 1 yr 6 mos

• Erwin Penland is a 30-year old startup. Always changing, evolving, rethinking, tinkering and pushing. As a full-service creative agency, they've completed work for clients such as Verizon Wireless, Denny's Diner, L.L. Bean, Califia Farms and Lenovo.
• Responsibilities and Achievements:
• + Provided Account Management and Product Management services on the Technology Innovations team for Verizon Wireless
• + Developed and curated 2,075+ pieces of marketing/sales enablement collateral for 415 device launches via an online marketing collateral management system (DAM)
• + Oversaw development/coding on 50+ digital projects including websites, micro-sites, banners, and HTML emails
• + Managed production of product overview videos for retail launches of Verizon Wireless and Partner Products/Solutions
• + Maintained client relationships and worked directly with Creative Team members to manage creative development process

Apr 2010 – Oct 2012 · 2 yrs 6 mos

• Responsibilities and Achievements:
• + Acted as sole system admin for online, dynamic marketing platform (DAM) for Verizon Wireless
• + Built and managed 10-20 full-cycle marketing programs - including Social, Print, Sales Enablement Collateral, and Email Marketing
• + Supported device launches, 4G LTE network launch, and B2B Marketing Team initiatives

Dec 2009 – Mar 2010 · 3 mos

• + Participated in brainstorms to develop further initiatives for clients such as Microsoft, Nature Made, and The Body Shop as well as new business proposals
• + Aided in developing, distributing, and overseeing all stages of social media campaigns for numerous clients, which includes project reports and analytics

Feb 2009 – Dec 2009 · 10 mos

• + Provided aid to the Division Manager for the Cary, North Carolina office of the Tom James Co., which led to a customer retention rate of 85%
• + Learned numerous concepts including direct/indirect referrals, direct marketing, direct selling, cold calling, as well as essential communication skills

Aug 2008 – Dec 2008 · 4 mos

• + Acted as an integral part of the agency as a Co-Account Executive and Event Planner for numerous clients
• + Provided input on a fundamental level on many different occasions including RFP, press releases, and some design projects

Jun 2008 – Dec 2008 · 6 mos

• + Helped 30 clients from across the nation in upgrading their current software to the new software offered by Yardi
• + Job required me to connect with clients directly and to build relationships with current customers to increase customer lifetime value