William Bailhache

CEO

France21 yrs 7 mos experience

Highly StableAI Enabled

Key Highlights

Expert in driving AI-native enterprise transformations.
Proven leadership in B2B sales and digital marketing.
Strong background in emotional intelligence and communication.

Stackforce AI infers this person is a SaaS and Digital Marketing expert with a focus on AI-driven enterprise solutions.

Contact

Skills

Core Skills

Artificial Intelligence (ai)Sales ManagementDigital MarketingBusiness-to-business (btob)Sales & Marketing Leadership

Other Skills

Méthode MEDDICSoutien exécutifGo-to-market StrategyManagementDigital MediaÉtablissement du budgetCommunicationAcquisition d’entreprisesIntelligence émotionnelleCompétences analytiquesPlanification des affairesNouvelles recruesStratégies de croissanceSoftware as a Service (SaaS)Executive visibility PR and events

About

As Vice President South Europe at UnifyApps, I focus on enabling enterprises to adopt AI-native operating models by leveraging an enterprise-grade, AI-native platform. I am committed to supporting organizations in embedding AI at the core of their systems, workflows, and governance. My career spans senior leadership roles in renowned organizations such as Sitecore, Alfresco Software Limited, and Adobe, where I developed expertise in emotional intelligence, communication, and budget planning. I am passionate about driving enterprise innovation and transformation by fostering collaboration and delivering solutions that address evolving digital challenges.

Experience

21 yrs 7 mos

Total Experience

5 yrs 4 mos

Average Tenure

Current Experience

Unifyapps

Vice President South Europe

Dec 2025 – Present · 5 mos · Paris, Île-de-France, France

Enterprises are now moving beyond AI experimentation toward truly AI-native operating models. The challenge today is embedding AI at the core of systems, workflows, and governance.
UnifyApps is uniquely positioned to address this challenge with a horizontal, enterprise-grade, AI-native platform. Enterprises don’t need more pilots — they need to become AI-native.

Artificial Intelligence (AI)

Sitecore

Vice President South EMEA & General Manager

Mar 2021 – Dec 2025 · 4 yrs 9 mos · Paris, Île-de-France, France · On-site

Sitecore's SaaS-enabled, composable digital experience platform (DXP) allows brands to implement from search to purchase to post-sale marketing services with solutions for Content, Experience and Commerce.

Méthode MEDDICBusiness-to-Business (BtoB)Sales ManagementDigital MarketingSoutien exécutifSales & Marketing Leadership+8

Alfresco software limited

Vice President South EMEA

Apr 2017 – Mar 2021 · 3 yrs 11 mos · Paris Area, France

Pioneer of Content and Business Process Management, Alfresco offers an agile and modern Digital Platform to help companies to face transformational challenges. Its Open Source's based platform leverages cloud based and Hybrid architectures to serve enterprise innovation and modernization.

Planification des affairesMéthode MEDDICBusiness-to-Business (BtoB)Nouvelles recruesSoutien exécutifSales & Marketing Leadership+8

Adobe

3 roles

Director of Sales Digital Media France & Iberica

Promoted

Dec 2012 – Apr 2017 · 4 yrs 4 mos

Adobe is the global leader in digital marketing and digital media solutions. Our tools and services allow our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time and achieve greater business success. We help our customers make, manage, measure and monetize their content across every channel and screen.
In this role my goal is to lead the transformation within the enterprise accounts for French and Spanish Market. From GTM to execution I am accountable for Enterprise revenue in this region.

Planification des affairesBusiness-to-Business (BtoB)Nouvelles recruesSoutien exécutifÉtablissement du budgetStratégies de croissance+6