Mar 2022 – Sep 2025 · 3 yrs 6 mos · Mumbai, Maharashtra, India · On-site

• “The best is yet to come, but you must first put in your very best.”

May 2021 – Mar 2022 · 10 mos · Chennai, Tamil Nadu, India

• The Project objective is developed Embedded insurance & Digital Marketing Strategy also manage process optimization for Life & P&C insurance companies for that (E2E) customer journey mapping (CJM) covering sales, service & claim process.
• Identify new channels and customer needs to develop a embedded marketing strategy for General & Life Insurance products.
• Reduce non-value-add customer calls using Pareto analysis to identify top-level (NVA)non-value-add interaction.
• Applied customer journey assessment to identify root cause and IVR optimization, Enhancement of web layout FAQ section used As is and to be process flow diagram. • Provided suggestion on web solution to turn static website into dynamic it’s help to deliver interactive personalized experience.
• Cultivate Blockchain opportunities that build on existing products, digital services platforms, and related technologies such as Hyperledger and smart contracts.
• Brainstormed with client and performed functional analysis of the requirements and created user stories.
• Develop digital marketing and distribution strategy, plan and manage marketing and promotional incentives for the acquisition & retention of D2C business.
• Worked on Overall Lifecycle of ads campaigns from pre & post sales strategies across various media channels.
• 🔁 Churn Prediction (AUC: 0.89 | KS: 0.61):
• Built a binary classifier to identify lapse-prone policyholders, reducing churn by 13.5% via trigger-based retention journeys. Used SHAP for explainability and implemented monthly retraining via PSI (<0.1).
• 💰 LTV & Risk Scoring (RMSE: 0.14 | R²: 0.78):
• Predicted customer LTV and underwriting risk to improve D2C and IFA lead prioritization. Boosted high-value lead conversion by 29%; integrated with Salesforce for dynamic routing and budget optimization.

Mar 2021 – May 2021 · 2 mos · Mumbai, Maharashtra, India

• Managed the planning, production, and delivery of integrated marketing programs to achieve
• organizational objectives for banking & insurance products.
• Responsible for scaling up Digital Acquisitions for various Banking & Insurance products on digital assets for ETB & NTB Customers.
• Leading Branding & Co-branding campaigns from the idea stage through to their execution and
• implementation work on Life Insurance and General Insurance products.
• Creating and executing strategic campaign plans, managing internal/external cross-functional teams, and analyzing key trends for efficient implementation and optimization by using a data-driven approach.
• Managing enterprise digital assets (web, mobile, social, email, etc.) to reflect relevant messages and
• call to action.
• Producing creative storytelling assets that cut through the clutter, resonate with the target audience,
• generate authentic engagement, and invoke action. Enabling digital volumes for the respective LOB & ensuring; Operation within the defined parameters of manpower & increase sales productivity.
• Driving product mix & portfolio alignment for higher profitability; Ensuring on-time sales training & running monthly contests to achieve their sales.
• Driving Cross-selling & up-selling business with CASA & Insurance customers using propensity modeling.
• Actively engage with all relevant channels to address the need for product training, sales follow-ups, act as the first point of contact for product and sales process, relationship building with channel heads and sales officers to align the sales team towards P&L targets.

Sep 2017 – Feb 2021 · 3 yrs 5 mos · Mumbai Area, India

• Responsible for generating direct business via company website & mobile app handling digital product
• launches working closely with Google & Facebook team for best practices.
• Driving XX. cr monthly D2C online business, responsible for online customer acquisitions & retention through the digital channel (web / mobile app & over the what’s app).
• End to end accountability of paid / Earned /Owned media marketing efforts to drive online business for
• www.libertyinsurance.in & Liv mobile App
• Managing company’s digital asset & focusing on better conversions by reducing funnel drops at various stages and coordinating with the tech team and UI/UX team to make required changes in customer journey flow.Exclusively launched Live Agent Chat option with customers over the WhatsApp this help us to reduce NC data and give us option to connect customer’s real time basis.
• Using chatbot we are generating monthly 1200+ direct leads and this help us to reduce mediacost on
• monthly basis.
• Using WhatsApp, we are running renewal retention campaign and driving 42% renewal viaWhatsApp.
• Working on OCR module (Optical Character Recognition) for one click quote & click it claim it
• options for customers.
• Translate business requirements and product initiatives into epics and user stories.
• Responsible for managing the “end-to-end” Digital retail products portfolio at LGI.
• Over the Digital platform 5 product launched its included website & mobile app platform.
• Performing SEO activities for retail product and targeting 1 st position and driving monthly leadstarget.
• Currently we are targeting 14000+ keywords including branded and non-branded keywords.

Apr 2017 – Sep 2017 · 5 mos · Mumbai Metropolitan Region

• Responsible for Strategic Planning and execution of Digital marketing initiatives with the prime
• the objective of generating qualified leads for the marketing team, elevate brand presence on Digital platforms.
• Delivered top 3 ranking position for ~10 keywords on Google leading to 15 times increase in traffic within 3 months.
• Manage analytics to track all search and marketing campaigns launched to improve the conversion ratio and reduce the cost of acquisition, improve click rates, open rates, conversion rates and leads/sales ratio. Take corrective actions to ensure desired results.
• Plan and execute SEO, SEM strategy use marketing database for SMS, email and display advertising campaigns.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies.
• Social media & Creative Strategy
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Developing social media strategies and setting goals to increase brand awareness and increase engagement.
• Managing all social media channels such as Facebook, Twitter, Pinterest, Google + and Instagram.
• Planning content and content scheduling using tools like Hoot suite and Buffer to manage multiple social media channels.
• Educating other staff on the use of social media and promote its use within the company.

Dec 2015 – Sep 2016 · 9 mos · Mumbai Metropolitan Region

• A leading digital marketing agency with a focus on helping clients use the latest technologies & platforms to market themselves effectively.
• Currently involved in getting the company in shape for future trends in Digital Marketing Industry and product development. Also working on enhancing productivity from employees.
• Interested in learning experiences of other companies, especially how they managed growth and went public.