Jul 2023 – Aug 2025 · 2 yrs 1 mo · Dubai, United Arab Emirates

• 📌Spearheaded a team of analysts to drive insights as an engine philosophy . Championed in driving insight based actions in every sphere of the digital ecosystem.
• 📌 Created an error alerting system to identify high dropoffs in the conversion funnel based on statistical threshold
• 📌 Created Digital streamlining product to automate audience creation,Segment uploads and campaign result output extraction using Marketing APIs ( Meta,Snapchat,Tiktok ) .
• 📌 Managed the adtech ops for Retail Media network monetization project ( Pipeline creation , normalising data , dealing with Programmatic vendors etc. )

Jun 2022 – Jul 2023 · 1 yr 1 mo

• Led growth strategy for Careem Food in UAE and KSA, optimizing user acquisition, retention, and reactivation through data-driven lifecycle marketing and full-funnel experimentation.
• Owned P&L inputs for growth, managing CAC and cost-per-order benchmarks across paid and organic channels to ensure sustainable customer growth and campaign profitability.
• Designed and executed cross-selling strategies between ride-hailing and food delivery verticals, activating high-intent cohorts through targeted CRM and contextual in-app journeys.
• Scaled new growth channels like WhatsApp and in-app messaging, A/B testing promo mechanics, messaging, and creatives to maximize engagement and order conversion.
• Planned and executed content strategies aligned with user segments and growth objectives, working across CRM, performance, and social teams to ensure cohesive, high-impact campaigns.

Jan 2021 – Jul 2022 · 1 yr 6 mos

• Managed a team of 5 analysts in utilizing CDPs to
• integrate customer data across multiple touchpoints,
• achieving a 360-degree customer view that boosted
• customer engagement by 45% and retention rates
• by 30%.
• Helped launch and increase first-time user
• engagement by 30% on Ekar's long term
• subscription model product .
• Actively engaged with relevant business
• stakeholders to deliver use case impact and promote
• successful adoption of model insights.
• Directed comprehensive keyword analytics initiatives
• to refine SEO and SEM strategies, achieving a 50%
• increase in organic search rankings and a 35%
• enhancement in the ROI of paid search campaigns.
• Created and maintained Growth analytics
• dashboards

Mar 2019 – Aug 2020 · 1 yr 5 mos · Dubai

• Spearheading different strategic projects , while working closely with Strategy consultants and C-level executives.
• Working closely with Commercial team to give data visibility to the Clients and giving them the ability to interact and understand their position in the Market
• Working closely with the Product team to track and A/B test different products and coming up with enhancements
• Worked closely with the Data engineers during migration from AWS Redshift to Snowflake for Data QA

Jan 2017 – Feb 2019 · 2 yrs 1 mo · Dubai

• Data consultancy for B2B clients such as Emirates,HSBC and Gems.
• Creating interactive dashboards leveraging Tableau.
• Working with customer experience team to define customer patterns and audience personas for better branding.

Jul 2016 – Nov 2016 · 4 mos · Dubai

• As Part of the Business Intelligence team ,worked closely with the Growth and Finance team for in-depth analysis of pricing features.
• Client and Customer Segmentation.
• Predictive modeling of different costing strategies .

Jun 2013 – Aug 2013 · 2 mos · Bengaluru, Karnataka, India