Apr 2025 – Present · 1 yr 2 mos · Lahore, Punjab, Pakistan · Remote

• > Delivered end-to-end BI solutions for international clients by developing interactive dashboards and automated reporting pipelines using Power BI, SQL, and Python—enabling data-driven decisions that improved KPIs by up to 30%.
• > Led cross-functional data projects remotely by engaging stakeholders across time zones, gathering requirements, and presenting strategic insights that drove business impact across marketing, ops, and leadership teams.
• > Automated manual Excel-based workflows using Python, saving 20+ hours per week and significantly improving reporting accuracy and operational efficiency for multiple clients.
• > Optimized complex SQL queries and redesigned data models in BigQuery and Snowflake, reducing dashboard load times by 60% and increasing overall data reliability.

May 2024 – Jul 2025 · 1 yr 2 mos · Remote

• Senior Data Analyst – Cost Performance | Daraz
• > Built cost tracking dashboards and automated reporting pipelines using SQL and BI tools, enabling leadership to monitor logistics and fulfillment expenses across 5+ countries in real time.
• > Designed and deployed a Lead Time Dashboard using SQL and Power BI to monitor first-mile, cross-border, and last-mile delivery delays, helping the logistics team reduce average lead time by 12%.
• > Built and maintained a daily Ops Snapshot Dashboard that consolidated key KPIs across South Asia, empowering regional managers to take proactive actions.
• > Developed an automated MTD (Month-To-Date) Tracker that aligned operations, finance, and category teams on real-time cost burn, enabling faster decision-making on discount allocation
• > Automated cost performance reporting by integrating data from Excel trackers, and SAP, reducing manual workload by 80% and reporting time from 2 days to 2 hours.

Jul 2023 – May 2024 · 10 mos · Remote

• ● 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Utilized SQL, Python, ETL, and Alibaba Cloud to recommend, plan, and execute cost-saving initiatives, presenting findings to key stakeholders for strategic decisions.
• ● 𝗪𝗼𝗿𝗸𝗳𝗼𝗿𝗰𝗲 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: Improving workforce planning accuracy through data integration and predictive analysis.
• ● 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴: Created a dashboard , and conducted root cause analysis for issue resolution and future planning.
• ● 𝗔𝗰𝗰𝘂𝗿𝗮𝘁𝗲 𝗙𝗼𝗿𝗲𝗰𝗮𝘀𝘁𝗶𝗻𝗴: Implemented a 94% accurate input forecasting model, reducing manual effort by 90% and minimizing errors.
• ● 𝗗𝗮𝘁𝗮 𝗜𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲: Established an automated data and reporting infrastructure, saving time and costs for the S&P team across 5 Countries in South Asia

Jan 2024 – Apr 2024 · 3 mos · Remote

• Empowered 40 plus individuals on data analytic tools like SQL, Power BI
• Trained them for data driven decision making.

Sep 2022 – Jun 2023 · 9 mos · Hybrid

• ● Implemented performance metrics to enhance operational efficiency by developing visualizations and dashboards for strategic planning and process optimization.
• ● Evaluated existing operations processes, identified areas for enhancement, and developed and implemented effective solutions.
• ● Automated organization-wide reporting and visualization of key performance indicators (KPIs) for C-Level executives and internal reporting to maintain and strategize actionable items and future plans.
• ● Developed a Profit & Loss Statement (P&L) for financial evaluation and tracking of verticals (B2C , B2B &Omni).
• ● Provided support to the Operations function in optimizing fleet logistics, reducing average delivery times by half, and optimizing warehouse metrics.
• ● Performed and Executed Delivery Fee analysis and covered 25% of Logistic Cost through Delivery Fee
• ● Designed Playbooks for B2B, B2C, Inbounding and Central Warehouse Operations.
• ● Designed Cost KPI dashboard for cost optimization using a direct and indirect cost
• ● Demonstrated exceptional leadership and strategic acumen by spearheading the successful growth of TezMedz, a B2B vertical. Successfully executed monthly GMV from PKR 20 Million to an impressive 145+ Million.
• ● Developed a Customer Insights Dashboard to improve Customer Retention by 13.5% on a quarterly basis
• ● Designed Operations Performance Dashboard using Looker Studio to track daily, weekly, and monthly performance and Designed processes to mitigate the bottlenecks.
• ● Designed Opportunity Loss Dashboard to mitigate the reasons customer returns.

Dec 2021 – Sep 2022 · 9 mos · Foodpanda · Hybrid

• ● Designed Dashboards for tracking orders executions and performance metrics across 40 Dark stores
• ● Inventory Management, Demand Management, and Supplier Management of 7000+ SKUs
• ● With Zero Vendor cancellation and Zero Partial Order Fulfilment, maintaining one of the best KPIs in PandaMart.
• ● Strategizing warehouse layouts based on seasonality for correct placement of fast- and slow-moving goods.
• ● With Zero Vendor cancellation and Zero Partial Order Fulfilment, maintaining the best KPIs in PandaMart.
• ● Automated Hiring, Scheduling, Man-management, and Leading a team of 27 people and implementing the Rooster system to ensure efficiency and performance.

Aug 2021 – Dec 2021 · 4 mos

• ● Managing end to end operations flow along with strategic targets.
• ● Reduced the complaint rate to 1.5% for 15,000 orders
• ● Managed the launch of two Dark Stores, and one Fresh Produce packing house and Ensured the
• smooth operations.
• ● Fulfilment of dark stores averaging 30,000 sqft
• ● Transported daily inventory of PKR 1 Million
• ● Improved SKU fulfillment from 91% to 99%
• ● Run smooth operations on critical days including Muharram by proper management
• ● Daily reporting of operations metrics by using data analytics and Dashboards for better
• visibility
• ● Inventory management, identifying inventory discrepancy and disposal percentage.
• ● Ensuring quantity analysis and quality checks regularly.
• ● Automated Payroll using Google Forms.
• ● Initiated Cost Optimizing Projected and rolled out Nationwide.
• ● Ensured the Company’s KPIs were met.
• ● Worked with cross-department teams such as product, technical, and infrastructure to solve on
• ground issues.
• ● Training of the staff and implementation of new strategies to improve their performance by designing
• Playbooks
• ● Implemented 5-S and Six Sigma strategies which result in an increase in Team Productivity.