Oct 2023 – Present · 2 yrs 5 mos · India · On-site

Jan 2023 – Nov 2023 · 10 mos

• Lead the team for online classroom experience of the enrolled mentees
• Revamped the dashboard experience for paid users to increase the engagement by 34%
• Introduced Course Reset feature to clear learner’s backlog and increase engagement, also provide pause extensions to reduce dropoff. The tool generated an additional revenue of $14.5M in 5 months with the acceptance rate of 93.5%
• Automated the process of requesting lectures by different instructors with an average of more than 1.5k+ requests a month. Reduced the average ticket resolution time from 14hrs to 2.5 hrs
• Ticket reduction by 10% on monthly basis. Support Operations effort reduced by 36 man hours a month
• Initiated promoting yearly activity and built an engine for that which helped boosting referrals. Led to 29 referrals in the next cohort contributing to a revenue of $7.52 M.
• Enforced a stronger security system on login and added session restrictions which reduced the misuse of the course and selling in the grey market. More than 6000+ session were eliminated.
• Built the second most demanded feature notification engine streamlining the communication process for the learners. Enabled other pods to increase their task efficiency.
• Revamped the problem solving entry experience. Led to increase in CTRs by 8%
• Ran multiple experiments to increase the batch attendance. Successfully increase the overall attendance by 6%
• Led multiple research initiatives and conducted onsite UXRs
• Revamped the evaluation system and introduced employability score to streamline the scoring system

Jul 2022 – Jan 2023 · 6 mos

• Revamped Classroom Experience: Acceptance rate of 96%, tickets reduced from 672 to 100 per mont“
• Built the notes taking widget: 54% adoption, 35% retention rate in a week
• Automated Enrolment test and batch selection: reduced the tickets by 90%, TAT from 1 day to 1 min
• Revamped NPS flows: fill rate increased from 20 to 44%, NPS of 60 for all programmes
• Built the Scaler Design System
• Mentored 10+ interns, Helped the team scale by taking over 100+ interviews and onboarded 20+ people
• Initiated and planned the social media page for our design team

Jan 2020 – Jul 2022 · 2 yrs 6 mos

• Built the Free User Experience: L2P of 5% (highest amongst the lead gen channels), organic sales of 2% in each cohort, contributed to $2M additional revenue per month, reduce the Sales pitch time from 5 days to 48 hours
• Worked on Scaler Data science & Neovarsity Program 0-1: Monthly enrolment of 500 increasing 2% MoM, revenue generation of 1.5M USD every Month. Worked on branding, website development and product development
• Built the 1st version of the android mobile app: 50k+ downloads on play store with avg rating of 4.1 on Google playstore
• Designed websites for Neovarsity & Scalerverse and launched the programmes

May 2021 – Present · 4 yrs 10 mos · India

• Mentored over 60 mentees across 5 countries.
• Recognised in top 1% of the mentors.

Jul 2020 – Nov 2023 · 3 yrs 4 mos

Jan 2020 – Jul 2020 · 6 mos

• Worked majorly on building the new product SCALER
• Initiated the work on building the Design System for Scaler and Defines the CTA States and the color palettes for uniform usage across all the products
• Worked on the Brand Guidelines of Scaler
• Implemented Certificate Automation which reduced the time effort of the team by 95%
• Handled the Design and Experience front of CodersBit 2020
• Fixed the flows on the website and made the essential pages like contact us, company info and about us to help in the SEO
• Built a few features to bring efficiency in the placement product "Refgraph". The responses to be collected after the launch of the feature increased by 3.8x
• Built the Dashboard for Students Achievers club Program
• Worked on social Media Creative and multiple ads for Google, Instagram and facebook
• Handled Social media Design for various workshops and events like IIIT Codes, CodeKnit, Quick Think, Scaler Achievers Club, etc
• Designed various Brand collaterals like visiting cards, Tshirts, Notebooks, Brochures, ID cards for the internal team

Jun 2019 – Jul 2020 · 1 yr 1 mo · Jaipur Area, India

• Social Media Planning for their own handles on Instagram and Facebook
• Media Planning for their clients and designing brand collaterals and social media creatives
• Khinvasara Group Pune
• TeAmo Cafe Pune

Jun 2019 – Aug 2019 · 2 mos · Gurgaon, India

• Worked on the biggest pitches of the company and bagged Airtel as a client. Involved in campaign strategies, designs, etc.
• Worked on both the mainline and digital versions of their various existing clients like:
• Fortis
• Maaza
• SBI
• India Today
• Also worked on new designs and concepts for
• Literature fest by India Today
• World Food India (An event by Govt. of India)
• Jammu and Kashmir Summit (An event by Govt. of India)

Dec 2018 – Feb 2019 · 2 mos · Noida Area, India

• Designed various posters, social media creatives for some of their international clients
• Designed creatives for "The Courteasean Project" by world-famous Kathak Dancer MANJARI CHATURVEDI. The Courtesan Project is an initiative by Manjari Chaturvedi that is dedicated to working towards removing social stigmas associated with Courtesan, the Tawaifs, and thereby giving them much deserved respect and place as artists par excellence. "The Lost Songs and Dance of Courtesans - Gender discrimination in Arts and How it Shapes the Art for Future" is a project that archives and documents the lives and stories of the incredible women performers.

Jul 2018 – Jun 2019 · 11 mos · India

• Worked with various associated organisations like Scoop Foundation, Hope Foundation, Social Development International (SODEIT) and helped them with their requirements in Logo, Pamphlets, social media posters and other graphics etc.

Jul 2018 – Aug 2018 · 1 mo · New Delhi Area, India

• Managed designs for in house collaterals and for a few of their clients in the Delhi NCR region along with the team. Few brands that I worked on:
• Nutribox Delhi: Made Social Media Creatives
• The egg company: Branding and Social Media creatives
• Cheese and more: Branding and Social media creatives
• New Girl Cosmetics: Collaterals Design

Jun 2018 – Sep 2018 · 3 mos

• Managed a few of their clients in the Pune & Mumbai region. A major role was to plan out various social media posts, copywriting for multiple clients and for the company collaterals too. Dealt with a lot of explorations on media planning, copywriting, illustrations etc.
• Few clients I worked on:
• The Veg Culture Restaurant (Pune): Copywriting, Graphics & Social Media Posts
• Big Foodz (Pune): An exotic departmental store in Pune. Managed Copywriting, Planning and designing Social Media Posts
• Live Entertainment Destination (LED, Pune): A gaming zone for Kids. Managed Copywriting, Planning and designing Social Media Posts
• Food Logic: Managed Copywriting, Planning and designing Social Media Posts
• Play Over Eat (Mumbai): Gaming Zone and arcade. Managed Copywriting, Planning and designing Social Media Posts

Jun 2018 – Jun 2018 · 0 mo · Jodhpur Area, India

• Worked directly with the team in the Jodhpur Warehouse.
• Helped the team in styling and bringing in new concepts for sets. Daily job included styling the furniture along with various accessories and give a realistic experience in the pictures that had to go the website.

Feb 2018 – Feb 2019 · 1 yr

• Worked on various verticals like Photography, Styling, Graphics for their various collections.
• Created lookbooks for their collections Floral Chintz, Dhirra, Myra Polki etc.
• Worked on the Product Styling and Product Photography of their handicraft vertical
• Worked on their sister brand "Divas". Created Social Media Posts and did Styling and Photography for their collections
• Worked on various brand collaterals like hoardings, web creatives and social media creatives etc.
• Styled and did Photgraphy for their collections Polki and Dhirra

Nov 2017 – Feb 2018 · 3 mos

• Designed various brand collaterals like Visiting cards, Certificates
• Designed various posters of the events organised by their verticals
• Responsible for creating Social Media Posts

Sep 2017 – Aug 2020 · 2 yrs 11 mos · Jaipur Area, India

• Led the media planning and the Design vertical for their various clients.
• IIHMR Delhi: Social Media Planning, Copywriting, Collateral Designs, Social Media Design
• IIHMR Bangalore: Social Media Planning, Copywriting, Collateral Designs, Social Media Design
• Poornima Group Jaipur: Collateral Design for University and Colleges.
• Sizzlin Scissors Jaipur: Social Media Design
• Jaipur City Blog: Instagram creatives, Media Planning
• Alfirangi Cafe Jaipur: Social Media Planning, Copywriting, Collateral Designs
• Royal Revival restaurant Jaipur: Copywriting, Menu Design, Social Media Design
• Project Dishari: Project Dishari is a project to empower youth and enhance capacities. It is an initiative of the Department of College Education, Government of Rajasthan. Made Creatives for the app for marketing purposes. The app has 500,000+ installs on the play store.
• Chumbakk Cafe Jaipur: Social Media Creatives Design
• About Vegan Jaipur: Social media Creatives Design
• Jigyasu Academy Delhi
• Baisa Crafts

Jul 2017 – Sep 2017 · 2 mos · Jaipur Area, India

Jul 2017 – Aug 2017 · 1 mo · Delhi

• Worked on the initial Brand Building. The company has now been rebranded as GoVocal.Ai.
• Designed the initial concept of the current brand logo, worked on various illustrations for their website.

May 2017 – Sep 2017 · 4 mos · New Delhi Area, India

• Worked on overall branding collaterals of the brand
• Responsible for creating social media posts
• Worked on multiple E-mailers and web layouts

Aug 2016 – Present · 9 yrs 7 mos · India

• Worked with more than 100+ small and mid-sized brands/companies on various fronts like Media Planning, Art Direction, Graphic Design, Branding, Packaging Design, Photography etc.
• Successfully Shipped over more than 20+ branding projects for various startups and companies Across India
• Few brands I have worked for:
• Daurcom, Sodhani Biotech Pvt. Ltd, Pattasier Zareen Shaukat, Hybro Foods, Kirssch, Pastry Chef Sahil, Rolls Roy Jodhpur, Gemstory, The Mystery Machine, Kitchennation, Skywaltz, Virasat Jaipur, Masakali, Piroya, The poetry Recitals, Rahat Indori, Tripsaa and trekventure, etc.
• Worked on the rebranding of a popular online gaming platform Adda52, venture of DELTA CORP LTD.

Jul 2016 – Aug 2016 · 1 mo · Jaipur Area, India

• Worked on the expansion of the unit in Jaipur City. Main tasks included building out plans for expansion, collaborating with multiple tourist spots and various cafès across Jaipur. Looked after the initial operations and the booking in the city.