Dec 2023 – Present · 2 yrs 3 mos

• Design Principal is a distinction for designers who’ve made substantial impact and have led transformational change at IBM, by advancing design through creating scalable and reusable artifacts, curriculum, and intellectual property across their business unit, service line, portfolio and/or studio. Design Principals make significant contributions to the community of design at IBM and actively advocate for the design profession within the industry.

May 2022 – May 2023 · 1 yr · London, England, United Kingdom

• A program I coached and curated about JFK's "Moon Speech" at Rice University on 12th September 1962 - the greatest technology speech ever given. As well as publishing a 250-page course curriculum about the speech and leaders can talk like JFK, I created a journal, a leadership programme and a series of assets to help high school students studying STEM subjects to communicate more effectively.

May 2020 – May 2021 · 1 yr

• Writing 'Tell Stories That Matter'. A series of papers for sustainability leaders who want to change the world with their words. Looking behind the scenes at some of the world's best communicators, 'Tell Stories That Matter' will help bring to life the United Nation's Sustainable Development Goals by analysing some of the best communicators in their field, to inspire other leaders to tell better stories.

Apr 2020 – Present · 5 yrs 11 mos

• Commercial storyteller, speechwriter and executive performance coach.
• I help to tell stories that matter.
• Serving IBM’s global community of over 160,000 partners and technology consultants, I use the art and neuroscience of Communications Thinking™ (a method I’ve spent 5 years creating) to build compelling narratives for our clients around hybrid-cloud, AI, web3 and quantum computing.
• Working on large transformation projects with purpose-driven brands who are committed to make the world work better, my team showcases how good humans and emerging technology can work together to positively impact people, the planet and their bottom line.
• Early in my career I just wanted to be like Sam Seaborn or Ted Sorensen. Someone who worked with leaders to craft words and ideas that could change the world. I never made it into politics. But being a “Communications Designer” seems like the next best thing.

Dec 2019 – Apr 2020 · 4 mos

• A project where I helped to establish and communicate IBM’s Sustainability & Climate offerings by creating it's first commercial practice focused entirely on climate and sustainability. This practice helps brands and organisations to grow in existing markets and meet the demands of new ones, while becoming more socially and environmentally responsible. This is achieved by leveraging a purpose-driven approach to designing processes, systems and experiences that improve the triple bottom line (people, planet, profit). Working alongside our industrial, environmental, energy, climate risk, CSR and research teams, I helped our client teams articulate how they help to solve some of the world’s biggest problems by focusing on four key areas: Net zero carbon emissions, climate risk, sustainable supply chains and smart cities).
• I’m proud of the foundations we built which make sure that the work of this team is aligned and measured against the United Nations Sustainable Development Goals framework, ensuring that environmental and social impact plays just as important a role as economic impact.

Feb 2019 – Jan 2020 · 11 mos

• Having fun and trying to change the world. I work across the C-suite of organisations in the energy, environment and utilities sector, helping them to make more money by delivering better customer experiences. By embracing emerging technologies such as AI, IoT, blockchain, cloud and quantum, I help our customers to improve their platforms and processes, so that they can improve the way that the world works.

Apr 2018 – Mar 2019 · 11 mos

• Supporting enterprise CMOs across Europe through their digital transformation projects.
• Helping to accelerate the growth of IBM's Watson Customer Engagement business in Europe.
• Keynote speaker focusing on AI in marketing and an evangelist for responsible marketing.

Oct 2017 – Apr 2018 · 6 mos

• I am responsible for shaping the Chief Marketing Officer’s agenda within IBM, in order to help senior marketers meet the biggest challenges that they are facing. Working alongside our global marketing and communications teams, I help to build out IBM's messaging and content around AI and our Go-to-Market strategy. Throughout our world-wide CMO network, I then ensure that those messages are distributed globally (and consistently) to each market. I host our CMO Council programs around the world and build the content and agendas for our executive marketing events.
• Working with our sales and enablement teams, I help to inspire and empower IBMers, to share our unique point of view around our differentiated product offerings, in order to help their clients do better work. Within this role I will also be creating and hosting a live-streamed CMO Show, and launching Lunch’n’Learn sessions across IBM campuses which feature leading industry superstars.
• Alongside my remit as the leader of CMO programs, I am an evangelist for IBM Watson, where I speak at conferences and events about the future of AI, privacy, MarTech, IoT and how intelligent assistants are transforming enterprises faster than anyone ever expected. I also work with our research teams and external analysts to create C-suite reports. These reports help to measure and benchmark the impact of disruptive technology and the changing nature of customer behavior across the marketing industry.
• I was lucky enough to join IBM in 2016 when I witnessed how IBM Watson was helping to save the life of my twins, so I am very proud to have the privilege of showing how that same technology can also be used to help the world's best CMOs be even better.

Jun 2016 – Apr 2018 · 1 yr 10 mos

• Evangelist for Watson Marketing. I work with the marketing software, cloud and emerging technologies teams, and alongside some very smart folk at IBM Customer Engagement, IBM iX (the UK's #1 digital agency) and Watson (the world's most advanced enterprise ready AI). I travel around the world talking about IBM Watson, cognitive computing, the future of AI in marketing and debating the intersection of humanity and technology. Exciting stuff...

Sep 2019 – Jan 2022 · 2 yrs 4 mos · London, United Kingdom

• STOP THE TRAFFIK is a pioneer in human trafficking prevention. Working to unite people around the world by inspiring, informing, equipping and mobilising communities to; know what human trafficking is, know how to identify it and know how to respond appropriately if they saw it.
• Utilising the power of people and technology, STOP THE TRAFFIK are working to prevent human trafficking globally through our innovative Intelligence-led approach.
• Through radical information sharing and collaboration, STOP THE TRAFFIK aim to build a global picture of human trafficking hotspots and trends, to empower individuals, organisations and agencies to make more informed and better choices, to signpost them to safe places to get help and support and to encourage appropriate response and reporting.
• By shining a light on this hidden crime, we can change the environment and increase the risk to the trafficker and the safety of the vulnerable.

Aug 2019 – Present · 6 yrs 7 mos · London, United Kingdom

• Graduating in August 2019 after completing my training with Al Gore in Minneapolis-St. Paul, I am now a "Climate Reality Leader". This means I am media trained to speak about the climate crisis and the solutions that we have to solve it. Things look pretty dark if you just read the headlines but there are a lot of very positive things happening.
• The training has equipped me to present the science and the stories behind the climate crisis and how it impacts communities, countries and companies. Please feel free to reach out to me if you'd like to know more or would like me to present to your group or organisation.

Jan 2018 – Mar 2021 · 3 yrs 2 mos · London, United Kingdom

• For almost 2 years I recorded a podcast each week for storytellers about someone who has inspired me with their big ideas, small words and short sentences. Originally the podcast was to promote my book of the same name (to raise money for a NHS charity) but it has since taken on a life of its own, as a podcast to help inspire other communicators.
• Episodes varied from 30-60 minutes and focused on one person who changed the world with a ten word statement.
• I may pick up the podcast again when time allows. So far, the 36 episodes have featured Obama, Jerry Seinfeld, Taylor Swift, Eugene Peterson, Maya Angelou, Dita Von Teese, Martin Garrix, Ellen, Vivienne Westwood, Quentin Tarantino and Garry Kasparov. You can find the show on Apple podcasts or online at http://tenwords.libsyn.com.

Mar 2014 – Apr 2016 · 2 yrs 1 mo · London, Indianapolis, San Francisco

• Head of Digital Strategy, EMEA ~ Salesforce Marketing Cloud
• I am responsible for digital strategy as part of the marketing team (across our email, mobile and social business) for Marketing Cloud ~ the industry leading suite of marketing tools built by Salesforce.
• My day to day role includes digital marketing strategy (internally and for our enterprise clients) ~ building brand awareness, evangelism, planning customer journeys, community growth, partner relations, thought leadership, social business, campaign / media planning, data-driven research and adding value to client groups that drives sales. I am also responsible for the content delivered at our industry events and seminars.

Sep 2012 – Mar 2014 · 1 yr 6 mos · London, San Francisco

• As the Head of Social Strategy for Adobe Marketing EMEA, I worked with large enterprise clients and strategic accounts to build digital marketing strategies, focused around social business and Omni-channel marketing strategies. Working with the full suite of products from the Adobe Marketing Cloud, I helped brands to understand Adobe's vision, while explaining complex topics such as social ROI (return on investment), NPS (net promoter score), ROPO (research online / purchase offline), attribution, social TV, multi-channel media planning and consumer behaviour.
• As a social evangelist within the EMEA organisation, I speak at conferences, write research papers and wax lyrical about the future of social business.

Mar 2012 – Sep 2012 · 6 mos · Kentish Town, London

• TBG are the largest Facebook & Twitter advertiser in the world. They are also the worlds largest independent social media specialist dealing with brands such as Walmart, Dell, Vodafone, Zynga and Heineken.
• As Head of Social Strategy for TBG, I helped to create social media strategies, specialising in Facebook and Twitter. TBG creates innovative creative campaigns that deliver a clear and concise ROI.

Jan 2011 – Feb 2012 · 1 yr 1 mo

• Head of Social Media for the UK's leading mobile phone retailer, with over 470 stores nationwide.

Feb 2010 – Jan 2011 · 11 mos · North Wales

• Writing book, "Sex, Brand's & Rock'n'Roll" - marketing and PR lessons told through the eyes of celebrities. (Marilyn Monroe, Lady Gaga, Liam Gallagher, Tiger Woods and Steve Jobs).

Jan 2007 – Apr 2010 · 3 yrs 3 mos

• A family owned gourmet food company providing food products to the likes of British Airways, Manchester United, Fortnum & Mason, Selfridges, John Lewis and Waitrose. they also have a retail operation serving 1500 independent deli's and farm shops across the UK. As their brand manager I oversee all marketing and communications, both above and below the line.

Jan 2005 – Nov 2008 · 3 yrs 10 mos

• Manchester, London, Bradford. Creative agency account manager for Reebok, Millets, PC World, MTV and Innocent Drinks.

Jan 1994 – Aug 2005 · 11 yrs 7 mos

• Partner in Swift Printing covering the Unilever and Green Isle Food accounts ; responsible media and print buying for brands such Marmite, Knorr, Golden Wonder, Pot Noodle and Good Fellas Pizza.