Apr 2024 – Aug 2025 · 1 yr 4 mos · Amsterdam, North Holland, Netherlands

• Applying first principles thinking to scale ArtsConsolidated products. I work at the intersection of product & growth to ensure the acquisition, adoption and retention of users.
• Built the first-ever recommendation engine for Operabase to personalise the experience for all user cohorts on the website, resulting in an improvement of CTR from 0.59% to 0.92%
• Increased the time spent on the platform by +24% by implementing on-platform personalised recommendations
• Ran multiple A/B tests to optimise the conversion funnel experience by improving the landing page conversion to signup by 50% over 3 months.
• Drove product enhancements to increase returning visitors %age by 2x, and uplifted Daily, Weekly, and Monthly Active Users (DAU, WAU, MAU) by 3x across cohorts.

Aug 2023 – Apr 2024 · 8 mos · APAC

• Worked with the product leadership of Revolut on what features from the EU need to be prioritised in the APAC markets based on the user needs in the region
• Designed a GTM strategy for a product launch that focused heavily on referrals, paid media and Influencer marketing by leveraging rapid low-cost experimentation
• Optimised the marketing funnel, increasing the impression-to-sign-up conversion rate from 0.06% to 0.14% by elevating the user experience post-app download
• Launched from scratch and ensured a path to scale for two acquisition channels - Influencer marketing and celebrity partnerships within two quarters.

Nov 2021 – Oct 2022 · 11 mos · Bengaluru, Karnataka, India

• Drove Skillshare's strategic market expansion into India, achieving a 14% annual growth and establishing the brand as the third-largest market in subscriber count.
• Improved marketing channel efficiency as well as user experience on the landing page resulting in 150% ROAS for paid campaigns
• Successfully navigated regulatory payment challenges (Automatic credit card renewals) reducing transaction drop-offs by ~30%.
• Boosted user engagement by 2x introducing personalized course recommendations and targeted notification campaigns.
• Enhanced customer retention (21% lesser churn) through dynamic email and in-app notification strategies, tailored to user behaviour and engagement triggers.

Aug 2018 – Jul 2021 · 2 yrs 11 mos · Bengaluru Area, India

• Co-founded India's first digital learning ecosystem to pursue interests and passions in creative domains
• Raised funding from Sequoia-backed founders & CXOs
• At peak, the monthly average users were 15000 and the ARR was 5L INR
• Conceptualised, designed and launched multiple products such as
• "Live webinars" - Hosted 150+ webinars on the platform
• "Express" - A micro video blogging product (60,000 minutes of content consumed)
• "Micro-Courses" - Short video courses via hybrid model i.e. both live & recorded components
• "Mentorplace" - 1-1 live video interaction platform connecting mentorswith young aspirants (500+ meetings in 1 year)
• Led the hyper-growth of the platform to 60K+ users & 200+ collaborators in< 2 years.
• Acquired by Bitclass in June 2021. Scaled Bitclass’ acquisition & onboarding process for educators by 5x in 3 months
• (Left Bitclass as they were unable to raise their Series A funding and had to slow down their rapid growth plans)
• www.whatsyourchase.com

Jul 2017 – Mar 2018 · 8 mos · Bengaluru Area, India

• I was responsible for the business development efforts of Mu Sigma across the APAC market. Along with that, I lead a team of 3 business development executives and engaged with CXOs, SVPs and VPs of Fortune 500 organisations to help them embark on the journey of decision sciences.
• Signed Mu Sigma's first customer in emerging markets (MEA & APAC).

Jul 2016 – Jun 2017 · 11 mos · Bengaluru Area, India

• My responsibilities included:
• > Identifying the right customer, building relationships and providing a vision about institutionalizing analytics & decision sciences among Fortune 500 companies
• >Help the pre-sales team in creation of design solutions to prospective clients
• >Working with the Leadership of Mu Sigma to identify trends in the industry
• >Mentoring new members

Apr 2016 – Jun 2016 · 2 mos · Bengaluru Area, India

• Selected from >3500 analysts to assist the Founder & CEO in strategic initiatives across the company

Aug 2014 – Mar 2016 · 1 yr 7 mos · Bengaluru Area, India

• Some of my responsibilities included helping the client (A major CPG firm) in
• Understanding pulse of the business through weekly business report
• Engage with the client and assist in explaining changes in various key business metrics to various stakeholders
• Perform in-depth analysis for their BI team such as customer segmentation, price elasticity etc.
• Orient and train new hires for the team

Jan 2013 – Jan 2015 · 2 yrs · Mumbai Area, India

• FBH was an e-commerce start up, with a primary vision to provide the rarest merchandise to sports fans. Lead sales and marketing across cities to grow the business. An exciting journey.