Aninda Mukherjee

Co-Founder

Kolkata, West Bengal, India12 yrs 4 mos experience
Most Likely To SwitchAI ML Practitioner

Key Highlights

  • Winner of 2014 CISCO Pitch Challenge
  • Generated $8m AUD in property sales
  • Increased Toyota Corolla sales by 15%
Stackforce AI infers this person is a SaaS and digital marketing expert with a strong focus on AI-driven solutions.

Contact

Skills

Core Skills

Ai AutomationSoftware Delivery LifecycleEvent PromotionBusiness Model InnovationDesign ThinkingLean StartupCommunity EngagementAgile DesignCustomer EngagementInnovation ManagementBrandingDigital MarketingBusiness DevelopmentMarketingMarket AnalysisBusiness Strategy

Other Skills

Agile design thinkingML algorithmsSWOT analysisagile design thinkingagile project managementartificial Intelligencebrand campaignbrand driven innovationbusiness analysisbusiness model canvascommunication strategycommunity engagement strategiescustomer behavior trackingcustomer immersiondata visibility

About

My Job story: When I know I want to become an entrepreneur , I am always looking to connect with people ,who are themselves entrepreneurial and are focused on innovation , so that I can learn as well as share ideas and problems with like minded people. Aninda is passionate for entrepreneurship, Music , technology , product development and everything digital, with sophistically versed in music and creative product that touches people with emotion . ● Winner 2014 CISCO Pitch Challenge. ● Winner 2015 Univative Challenge. ● Increased the sales of Toyota Corolla by 15% through effective branding ● Merlin Group property development – personally generated $8m AUD in property sales ● Tanzania TAGDEP - selected from amongst 50 leaders from AIESEC to lead a team of 20 members .Winner of the most well-rounded candidate for Unilever in marketing department. . Was selected to attend the exclusive 2015 UNSW Business Society High Achievers Luncheon to network with large corporate representatives from: CBA, CPA, PwC, Deloitte, KPMG, CA, EY, Accenture, Woolworth's Limited and Microsoft. .Most Valuable performer of the month in Delaware North . Was Selected to represent UNSW at Stanford University Asia pacific Entrepreneurship Summit Email : anindawithu@gmail.com Skills: Design Thinking, agile project management, lean startup, jobs to be done strategy, system inventive thinking , branding , digital marketing , zero based design , artificial Intelligence, brand driven innovation , growth hacking , social media strategy, communication strategy Goal: To create something that will revolutionize the whole world.

Experience

Contexual ai agents

Explorer

Aug 2025Present · 7 mos · Kolkata, West Bengal, India · Remote

  • Building contexual Ai Agents

Itechgenic global pte limited

Partner

Aug 2020Present · 5 yrs 7 mos · Singapore

  • Itechgenic hyper-drives the modern engineering journey by infusing AI automation into the entire software delivery lifecycle, including software quality engineering, and drives system transformation programs with high speed, quality, agility and predictability.
  • Itechgenic Is an AI powered engineering intelligence tool that sits on the top of transactional devops tools used by engineering teams and helps the scrum master /Engineering manager get complete visibility of data coming from multiple devops tools in the form of actionable insight . Not only that, it also helps to identify risks that are sitting within the SDLC. Some of the risks include is your delivery on track? Is the developer getting burned out? Are there any bugs creeping up within the development? Are the resources getting properly utilized and so on? Additionally , it also can forecast out the risks Upto 90 days using multiple ML algorithms to ensure the team leader can deliver the feature before time, on budget without compromising the code quality .
  • Key KPI
  • · Improve Developer Efficiency
  • · Benchmark your metrics with Industry peers
  • · Early identification of bugs
  • · Better project governance
  • · Improved process governance
AI automationsoftware delivery lifecycledata visibilityrisk identificationML algorithms

Accenture

STRATEGIST

Apr 2017May 2019 · 2 yrs 1 mo · Sydney, Australia

  • Worked with my startup "Plannero

Google

Online project challenge

Mar 2017May 2017 · 2 mos · Sydney, Australia

  • Completed the google online digital marketing course online challenge .

Leo burnett

Graduate Student

Mar 2017May 2017 · 2 mos · Sydney, Australia

  • Worked for Diageo for their design innovation program

Fusion co-innovation labs

Innovation strategist (project based work)

Nov 2016Jan 2017 · 2 mos · Sydney, Australia

  • Working on a project for Client :Westpac and st George bank over the next 8 days .
  • Responsibility: Digital adoption among consumer bankers and business bankers using design thinking and lean startup principles
design thinkinglean startup principleslean startup

Stone & chalk

Innovation Facilitator(Intern)

Sep 2016Dec 2016 · 3 mos · Sydney

  • Led the stone and chalk team along with other members to create community engagement strategies for residential startups using Agile design thinking and service design.
  • Created innovation frameworks and ideation session using various tools and techniques .
community engagement strategiesAgile design thinkingservice designcommunity engagementAgile design

Clemenger bbdo

Innovation Consultant Che Proximity Intern

May 2016May 2016 · 0 mo · Sydney, Australia

  • Worked with Clients such as Virgin Australia, Telstra , coclear, SAI global , Aeroguard for CHE Proximity

Tie sponsored by australian government

Innovation strategist

Apr 2016Mar 2017 · 11 mos · Sydney

  • Responsible to promote our events on TiE website.
  • Responsible to contact our Guest speakers for our event.
  • Creating startup innovation using trend mapping, business model canvas, product sprints, digital capability mapping.
event promotiontrend mappingbusiness model canvasproduct sprintsdigital capability mappingbusiness model innovation

The strategy group pty ltd

Innovation consultant Intern

Apr 2016May 2016 · 1 mo · Sydney, Australia

  • Design thinking, lean startup model and Integrative thinking

Fusion learning ltd

Brand Management Intern

Jan 2016Apr 2016 · 3 mos · Sydney, Australia

  • Working with clients such as Fonterra and Nestle, Goodman Fielder, McCormik, Sirena and ,Nivea,Optus, Qantas
  • Managed the whole innovation procedure from customer immersion to implementation using agile design thinking
design thinkinglean startup modelintegrative thinkinglean startup

Ubs wealth management

Internship project

Oct 2015Dec 2015 · 2 mos · Sydney, Australia

  • Doing project for UBS in collaboration with ShARE
customer immersionagile design thinkingcustomer engagementinnovation management

Reprise media

Digital Solution Intern

Jul 2015Oct 2015 · 3 mos · Sydney, Australia

  • Integral member of the ‘KIA’ project
  • ● Increased sales of KIA motors by 15% through highly effective
  • brand campaign
  • ● Using google analytic s, created a highly effective campaign to track
  • customer behavior patterns
  • ● Significantly improved the customer/user experience resulting in uplift in sales

Myer

Sales Associate

Oct 2014Dec 2015 · 1 yr 2 mos · Sydney, Australia

Coco-mat(crcc-asia)

Business Developer

Aug 2013Sep 2013 · 1 mo · Shanghai City, China

  • Created SWOT analysis & strategy evaluation for international markets.
  • Page 1
  • Contributed to increasing sales from 40 units per month to nearly 150
  • units per month within a 3 month time frame.
  • Identified relevant target markets and tailored the product offering.
business analysismarketing strategycustomer engagementbusiness developmentmarketing

Tagdep(tagdep.or.tz)

INTERN

Dec 2012Jan 2013 · 1 mo · Tanzania

  • Selected from amongst 50 leaders from AIESEC to lead a team of 20
  • members
  • Teaching English to local children
  • Fund raising for the NGO
  • Awarded the ‘Appreciation’ award for the best intern.
SWOT analysisstrategy evaluationmarket analysisbusiness strategy

Temple motors(bharat petroluem)

Business Development Analyst

May 2011Dec 2013 · 2 yrs 7 mos · Kolkata Area, India

  • Worked as business analyst and later as a business development executive in the retail outlet of BPCL(Indian oil conglomerate )in different phases during my engineering years.
  • Did campaigning, modeled a business plan that helped the retail outlet to raise its selling of lubricants by 250 percent within a span of 3 months.
  • Became the youngest to be selected as the best performer among the group of 30 people.
  • Was responsible for creating marketing strategy to create customer engagement and growth .
  • Skills: marketing, strategy, sales
brand campaigngoogle analyticscustomer behavior trackingbrandingdigital marketing

Education

UNSW

master of international business(majoring in innovation and strategic management) — International Business

Jan 2014Jan 2017

Harvard Business School

Lean startup secrets

Jan 2017Jan 2017

Stanford University Graduate School of Business

Design Thinking course — Innovation and Entrepreneurship

Jan 2016Jan 2016

West Bengal University of Technology, Kolkata

Bachelor of Technology (BTech) — Applied electronics and instrumentation

Jan 2010Jan 2014

Harvard University

Using technology to create engagement while designing your product — Innovation

Hyper Island

Digital Innovation course — Online

Jan 2017Jan 2017

Coursera

Boston Consulting Group online course

General Assembly

product management

Jan 2017Jan 2017

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