Jul 2021 – Jul 2022 · 1 yr · Jaipur

• ~Product management~
• Defined epics and user stories based on market analysis for catering various use cases for one of our e-commerce website
• Ideated and managed creation of wireframes and UI/UX design for new features and epics recommended
• ~Business development~
• Strategised on product mix, positioning & planning to deliver revenue growth
• Achieved YoY growth of over 200% by increasing count of key clients
• Performed primary research & created proposals to help acquire 10+ new clients for the firm
• ~Client relation~
• Developed strategic partnership with major international clients
• Designed and executed a successful client retention strategy and loyalty process, by maintaining a client retention pipeline, and prioritising efforts on high reward opportunities
• Built relationships with vendors to mitigate operational, fraud & compliance risk related
• to lifestyle products
• ~Product strategy~
• Developed and managed a prototype on Shopify stores to study B2C customer engagement and retention
• Created workflow for streamlining sales, invoicing, and tracking process, resulting in 60% faster turnaround from vendor
• Created seamless customer journey through website improvements to drive superior customer service & satisfaction
• Supported the sales team to improve product market fitment by identifying product gaps based on client requirements
• ~Inventory planning~
• Performed demand planning to ensure stock availability, reduce product damages and increase distribution at vendor level
• Analysed and kept old ageing inventory in check by clearing the inventory with special offers, discounts & planning

Aug 2020 – Sep 2020 · 1 mo

• Managed company's official social media pages on LinkedIn, Facebook, Instagram, etc.
• Created Ad Campaign for Instagram & Facebook, and thus achieved 80%+ post engagement within 2 months
• Achieved 1000+ new followers within two months on LinkedIn, i.e. ~1000% increase in number of followers

Apr 2020 – Jun 2020 · 2 mos

• Analysed consumer behaviour towards buying LED Televisions while working as Marketing Intern
• Created and conducted the self-administered survey with the sample size of ~1000 in Kota, Rajasthan
• Planned business strategy for the company in the area based on research outcomes of the survey

Dec 2019 – Jan 2020 · 1 mo

• Responsible for market analysis and strategy planning for attracting new customers on a daily basis
• Designed future strategy for the company on the basis of surveys conducted during live project
• Awarded with Letter of Recommendation and Letter of Appreciation for excellent work