Jan 2020 – Jun 2021 · 1 yr 5 mos · Jakarta Selatan, Jakarta, Indonesia

• Working with the CEO, Re-imaging an existing Edutech business from ground up
• Business Head, owning the P&L for Zenius
• Defining the Growth levers, Go To market, Pricing strategy, Monetisation levers, Engagement, Retention and brand positioning for the company
• Marketing (Digital + Offline) and Growth: B2C
• Expert in Guriella marketing - A very small player over throwing a larger one
• Building a distribution network
• Strategic partnerships and Sales: B2B2C
• Directing company strategy, investor positioning, calibrating market strategy and positioning as we go from Seed>>Series A to Series B

Nov 2018 – Dec 2019 · 1 yr 1 mo

• Building a business from ground up for Airtel India on Digital and Phygital (Physical + Digital).
• Own the P&L for my Business Unit, presently doing INR 40 million MOM revenue and growing.
• Gave rewards program shape at Airtel to serve as a vehicle for partner growth - Airtel Thanks
• Develop and execute the strategy for key accounts/partners and drive revenue objectives of performance marketing, growth and strategic partnerships.
• Recruit the team- Sales, product, Marketing Ops. Set up ways of working, track and maintain business metrics.

May 2017 – Oct 2018 · 1 yr 5 mos

• Managed partnerships and synergies with OTTs for alliances on - location based services, user intelligence, payments, provisioning and contextual marketing.
• Headed the product - defining the Scope of Work, prioritising, developing and implementing feature sets. Make UX more fun for the end users in the process.
• Key Projects - Airtel/Facebook Express Wi-Fi, Airtel One Touch Internet, Airtel Smart API Platform / Developer platform, Airtel Tooth-fairy, Airtel IVR payment gateway

Apr 2016 – May 2017 · 1 yr 1 mo

• Tasked to bring the "Next Billion users" online, Over 150% growth achieved in key KPIs in a short span.
• Product Owner for mobile internet portals & smart offline architecture services of Airtel.
• Trying to make UX & user journey on the products more fun.

Sep 2015 – Mar 2016 · 6 mos

• The Wynk team was in-sourced by Airtel in 2016
• Driven user journey for 20mn+ users MOM, achieved 8% growth in user engagement MOM.
• Worked with the team of product managers and engineers to define the Scope of Work, prioritise, develop and implement feature sets. Make UX more fun for the end users in the process.
• One consumer view - Understand the length and breadth of relationship with the user.

Apr 2014 – Aug 2015 · 1 yr 4 mos

• Product Owner for Wynk, Airtellive, Wynk common framework, backend for AirtelTV app (TVC for reference https://goo.gl/Z9MmFi)

Nov 2012 – Mar 2014 · 1 yr 4 mos

• Managed Mobile Apps (Android- Wynk Music) & Mobile Web Portfolio
• Product Strategy, Roadmap, Execution and Go to Market.
• Hiring the team (Product & Design)
• Build Special projects (MVPs) in order to further the innovation on Airtel Mobile Web Platform
• Manage Product development process using agile / scrum methodologies.
• Understanding behaviour, journey and pain points of user through UX Research
• Launched new Wynk Music mobile app for India (Sept 2014) . The app received over 10Million downloads in less than 3 months.

Nov 2010 – Oct 2012 · 1 yr 11 mos · Mumbai, Maharashtra, India

• Spearheading VAS portfolio of OnMobile for UP(east) & Bihar Telecom circle of Vodafone.
• Driving Revenue worth 100 million(Topline) and handling 542 Products, I have strong relationship network accross Telecom Operators.

Jun 2009 – Oct 2010 · 1 yr 4 mos · New Delhi Area, India

• Spearheading account acquisitions in West and Northern India for the Staffing vertical of Ikya, over the period I was responsible for exploring the market in West and Northern India for potential prospects and offer customized Staffing
• solutions , Key account Management for the clients acquired, and mining for more opportunities with the existing clients