Apr 2003 – Sep 2010 · 7 yrs 5 mos

• Various roles from 2003 – Present, including VP Product Development (2003 to 2005). VP Product and Platforms (2005 to 2007). Chief Marketing Officer, inclusive of prior roles (2008 to 2010).
• Develop/deliver brand, marketing, portfolio and product-line strategies for $2B wireless telecom division. Establish positioning, advertising and go-to-market strategies; align portfolio strategy and technology capabilities with business priorities. Collaborate with Network and IT to enable scale while increasing quality. Drive program execution.
• Re-positioned brand and division to enable return to profitable growth and share leadership, by reshaping organization and delivering improved offers, more focused marketing, assertive advertising and new products.
• Delivered breakthrough advertising, resulting in significantly higher than industry average brand recall and message recall scores, and strong correlation to improved sales
• Led industry growth rates, gaining 4.5M subscribers in less than five years. After period of share loss, led return to industry leading share gains during difficult economic circumstances.
• Led product development for next-level capabilities, including location-based social networking, co-branded devices, personalization products, subscriber participation programs, broadband services, and more.
• Directed multi-million-dollar capital projects including multi-media messaging, IP billing, Call-tones, and next-gen rating platform development to enhance corporate business scalability.

Mar 2000 – Mar 2003 · 3 yrs

• (Interim Management & Concept Commercialization Consultancy), 2000 – 2003.
• Facilitated M&A transactions, guided reorganizations, led operational development functions, developed business plans, and executed new business development strategies for clients in diverse industries.
• Carl Zeiss Corporation, Oberkochen, Germany. Facilitated Board workshops on brand strategy to accommodate diversified business portfolio. Co-authored strategy framework for multi-national, multi-billion dollar company.
• Simon Richards Group, Sydney, Australia. Served as Interim General Manager for Australia’s largest direct marketing company.
• Hocking Stuart Real Estate, Melbourne, Australia. Negotiated equity program with leading VC-funded Internet organization to defend Victoria’s largest real estate firm from threat of emerging competitors.
• Traffion, Melbourne, Australia. As Interim CEO, secured capital funding, developed business plan, and recruited leadership team to position startup web campaign management company for growth and acquisition.
• Boost Mobile, Irvine, California, USA. Product Marketing -- ultimately hired after contracting.

Jan 1998 – Feb 2000 · 2 yrs 1 mo

• Bought-in as partner, started as General Manager. Promoted after five months to develop growth strategy, direct operations, achieve quality/delivery standards and drive profitability. Hired leadership team, oversaw client engagements and guided growing web strategy and development organization through rapid evolution and eventual Australian market leadership and successful acquisition. Managed 150 staff.
• Secured company’s largest account in Melbourne and opened Brisbane and New Zealand offices.
• Attained 300% growth rate YOY by attracting new clients and standardizing operations.
• Regularly won Blue Chip interactive web site projects through high performance in quality and delivery, competing against IBM and other global players.

Jan 1988 – Jan 1995 · 7 yrs

• Various roles from 1988 - 1995, including…
• Product Marketing Manager, North American Marketing Center, 1994 – 1995. Integrated product marketing for multiple peripheral divisions into US and Canadian markets. Managed $40M budgets and 30 staff.
• Product Marketing Manager, Singapore, 1992 – 1994. Established/led new product marketing team for newly formed division creating, manufacturing, and marketing portable printers worldwide. $25M budgets and 12 staff.
• Product Manager, Asia Pacific Marketing Center, 1990-1992. Managed multiple peripherals products for Asia Pacific market from Singapore. Worked with Country Marketing Managers from Japan through North/ South Asia.