Jul 2023 – Dec 2023 · 5 mos · Remote

Jan 2023 – Present · 3 yrs 2 mos

• Consulted with several startups, diving deep into founder-led marketing, acquisition, engagement and retention, demand generation, and growth marketing campaigns. This allowed me to work across a set of pre and post PMF companies trying to figure out growth. I even experimented with starting my own agency, an experience that taught me as much about business operations as it did about growth and marketing. While the agency was a great learning opportunity, I realized my true passion lies in solving complex marketing problems rather than managing agency operations.
• This experience led to an important realization: consulting is fantastic for gaining breadth of experience and exposure to diverse problems. However, when you want to truly master a craft and create lasting impact, there's no substitute for a full-time role where you can go all-in on a product and its growth.

Feb 2022 – Dec 2022 · 10 mos · Bengaluru, Karnataka, India

Oct 2021 – Jan 2022 · 3 mos · Remote

• Block21X Capital is a Blockchain Accelerator with the mission to innovate and accelerate the adoption of blockchain technology in the world.
• Leading Strategy, Operations and Marketing at Block3

Jun 2021 – Jan 2022 · 7 mos

Jan 2021 – May 2021 · 4 mos · New Delhi, Delhi, India

Jun 2020 – May 2021 · 11 mos · Delhi, India

• We are a Marketing Studio based in Delhi, India. We're a collective of professionals with prior experience in Unilever, Reckitt Benckiser, PepsiCo, Tech Startups, The Minimalist, Mirum, Brand and Beyond. Together, we build strategies, experiences and technology that amplifies and accelerates growth and performance to the next level.

Jun 2020 – May 2021 · 11 mos

Sep 2019 – Jun 2020 · 9 mos · Mumbai Area, India

May 2018 – Aug 2019 · 1 yr 3 mos · Mumbai Area, India

Apr 2017 – May 2017 · 1 mo · Mumbai Area, India

• Project - Fair and Lovely Foundation
• With the aim of driving enrollment, investigated the reasons of high bounce rate and provided solutions for the same.
• Devised metrics for measurement of Fair and Lovely Foundation’s success with the aim of reporting performance.
• With the aim of reducing cost of acquisition, Identified alternative digital marketing channels for Fair and Lovely Foundation.

Oct 2016 – Sep 2017 · 11 mos

• SPARK is a student Club which closely works with the Centre for Innovation and Entrepreneurship (CIE) and the Bennett Hatchery to nurture creativity and an entrepreneurial bent of mind amongst students.
• Roles and Responsibilities:
• Encourage creative thinking; support future start up founders; facilitate interaction with entrepreneurs, industry experts and venture capitalist through Series of Workshops/Seminars; organise start-up visits, competitions, Entrepreneurship Summit, networking events etc

Apr 2015 – Apr 2016 · 1 yr

• 1. Organised Prakriti Bazaar - To revive and popularise traditional arts of India, to encourage use of organic products by youth and to provide artisans with market access and visibility; I planned, marketed and organised Prakriti Bazaar providing market access to 35 artisans and attracting footfall of over 1500 college students. (This was featured in the media as wonderful initiative by students providing market access to artisans)
• 2. Successfully administered paper collection and recycling drive of over 2000 kgs spanning over the Academic Session 2015-16.
• 3. Organised environment sensitisation workshops and movie screenings.
• 4. Successfully launched and administered various campaigns around Environment sensitisation.
• 5. Represented college for various forums

Jun 2014 – Jul 2014 · 1 mo · New Delhi Area, India

Apr 2014 – Jan 2015 · 9 mos

• MASH Project is a youth-led social enterprise building a global ecosystem for young social changemakers.
• Roles and Responsibilities:
• As Coordinator of Content Development, I developed content for social media.
• As Senior Coordinator of Summer Internship program 2014, I designed and managed the initiative where I led 30 interns ensuring successful completion of tasks across all verticals.
• Later I also managed the Human Resource operations of the organisation.

Apr 2012 – Mar 2013 · 11 mos

Jul 2011 – Mar 2013 · 1 yr 8 mos