Mar 2018 – Mar 2018 · 0 mo · Coimbatore, TN, India

• CATS is an organization that fosters a creative environment for people interested in drama and theatre. The organization provides its members with workshops on voice modulation, acting, play reading, etc. I was responsible for marketing the homemade crafts and products of CATS members at the Fiesta March'18 event conducted at a local shopping mall - Prozone Mall, Coimbatore. Whilst at the event, I was also responsible to handle the finances and educate visitors about the organization.
• Corresponded with over 250+ visitors over 5 days educating about the event and CATS
• Promoted the event and the sale on various social media such as Facebook, Instagram and Snapchat
• Capitalized from the sales of over 50 units of products and crafts

Feb 2017 – May 2017 · 3 mos · Coimbatore, TN, India

• The goal of Summer Night Market was to introduce a new social event for families across the town to visit the flea market over a weekend encompassed of shopping and food stalls and various other fun activities. As an operations intern, I was responsible to market the event to the general public and prospective vendors for stall bookings and entertainment.
• Spearheaded the marketing department to gain more than 50+ vendors to participate in the market
• Surpassed our goal of attracting over 5000+ footfall for the event
• Capitalized the success of the event with a 38% profit

Oct 2015 – Feb 2016 · 4 mos · Coimbatore, TN, India

• Sakthi Auto Ancillary Private Limited (SAAPL), is a foundry manufacturing grey iron castings, catering to the needs of the automobile and hydraulic sectors. In order to reduce its operating costs, SAAPL planned to import a fettling machine from China as it will also improvise overall safety standard. Back then, the fettling department had laborers manually grinding off the uneven and the sharp edges of the castings. I was responsible to research whether investing in a fettling machine be beneficial to the firm in saving substantial costs.
• Acquired quantitative and qualitative data for research purposes
• Assessed the feasibility of the investment by forecasting financial analysis
• Analyzed the project has a Payback Period of 2 years and 20 days, an Average Rate of Return of 24.5% and the Net Present Value to be positive
• Examined non-financial factors using SWOT, Fishbone, and Lewin’s Force Field analyses which also yielded positive results
• Concluded from the analyses that SAAPL can proceed with the plan of investing in a fettling machine