Priyasha Das

Business Development Executive

Sydney, New South Wales, Australia3 yrs 11 mos experience
Highly Stable

Key Highlights

  • Proven track record in sales pipeline growth
  • Strong analytical and communication skills
  • Cross-functional collaboration expertise
Stackforce AI infers this person is a Sales and Operations professional in the SaaS and Fintech sectors.

Contact

Skills

Core Skills

SalesSupport ManagementSupply Chain ManagementGo-to-market StrategyPipeline GrowthDemand GenerationCustomer ServiceRelationship BuildingData Migration

Other Skills

Adobe PhotoshopAnalytical SkillsAutoCADBalsamiqBusinessBusiness ReviewsConsultative ApproachCross-functional CollaborationsCustomer EngagementData-Driven InsightsDatabasesDesignEscalations ManagementHTMLInbound Marketing

About

I completed my Master of Business Administration (MBA) from the University of Technology Sydney, specialising in Marketing with a sub-major in Operations and Supply Chain Management, building on my B.Tech in Civil Engineering from Kalinga Institute of Industrial Technology, India.I bring over three years of experience in Strategic Research Analysis, Customer Service, and Techno-Consulting at HighRadius Corporation, a SaaS-based fintech company. My work spanned North America and EMEA, supporting event management, campaign oversight, lead generation, and client engagement. I am proficient in CRM tools like Salesforce, with technical experience in SQL, HTML, Microsoft Excel and Word, and strong analytical and communication skills.Currently, I am expanding my professional journey in Sales, Marketing, and Operations, blending data-driven decision-making with customer-centric thinking. My growing interest in the commercial side of business—particularly how marketing, supply chain, and sales operations integrate to drive organisational performance—has shaped my career direction. I thrive in roles that combine cross-functional collaboration, process optimisation, and customer relationship building.Beyond academics and professional experience, I have a strong creative foundation as a classical and contemporary dancer, having performed and competed for many years. I have also taken lead roles in organising numerous cultural festivals, events, and competitions, both in university leadership roles and community volunteering. These experiences have strengthened my leadership, stakeholder management, and event coordination capabilities.I am passionate about opportunities that allow me to combine my strengths in marketing, operations, and sales support, while continuing to work closely with people, teams, and customers. I’m always open to connecting with professionals across industries—let’s explore possibilities to collaborate and grow together!

Experience

Combined group

Sales Support Coordinator

Oct 2025Present · 5 mos

  • 1) Manage and maintain CRM systems to support pipeline visibility, lead management, and accurate sales reporting across the business
  • 2) Analyse weekly, monthly, and quarterly sales data to produce actionable reports, dashboards, and insights for leadership and sales teams
  • 3) Support sales execution and account activity across key retail partners in Australia and New Zealand
  • 4) Assist in driving sales for leading global brands including Scrub Daddy, Astonish, Fabulosa, Yugou, and other lifestyle and build product ranges
  • 5) Coordinate lead generation, opportunity tracking, and follow-ups to support new business development and account growth
  • 6) Prepare sales materials, pricing updates, product data, and internal documentation to support key account and range review processes
  • 7) Collaborate cross-functionally with Sales, Marketing, Finance, and Supply Chain to ensure smooth execution of promotions, launches, and customer requirements
  • 8) Contribute to continuous improvement of sales processes, reporting accuracy, and CRM adoption across teams
Analytical SkillsSupport ManagementPost-Sales SupportGo-to-Market StrategyInbound MarketingSales+3

University of technology sydney

Student Ambassador

Jan 2025Dec 2025 · 11 mos · Sydney, New South Wales, Australia · On-site

  • 1) Guided new and prospective students through UTS awareness programs, improving engagement with university services and opportunities.
  • 2) Interviewed C-suite leaders and UTS alumni, creating content that showcased career pathways and student success stories.
  • 3) Supported presentations and events, representing UTS at campus activities, conferences, and outreach programs.
  • 4) Engaged in networking with industry leaders during conferences to strengthen student-industry connections.

Our big kitchen

Supply Chain Operations Specialist

Aug 2024Feb 2025 · 6 mos · Sydney, New South Wales, Australia · On-site

  • 1) Generated qualified lead opportunities with corporate partners to support OBK’s community-driven supply chain. Identified and secured a trolley provider, streamlining logistics and improving kitchen operations efficiency.
  • 2) Conducted supplier outreach and relationship management to strengthen operational support. Supported day-to-day supply chain processes, ensuring the timely delivery of resources for large-scale meal production.
Supply Chain ManagementLead GenerationNetSuite

Hitech hot water

Sales Consultant

Apr 2024Nov 2024 · 7 mos · Sydney, New South Wales, Australia

  • 1) Engaged with customers to understand needs, present tailored hot water solutions, and close sales. Conducted lead generation and prospecting to build a strong pipeline of residential and commercial clients.
  • 2) Delivered product demonstrations, prepared quotes, and guided customers through the purchase process. Built long-term client relationships by providing after-sales support and ensuring customer satisfaction.

Highradius

4 roles

Senior Analyst Strategic Initiative

Promoted

Feb 2023Nov 2024 · 1 yr 9 mos

  • 1) Acted as a bridge between Marketing, Sales, and C-suite leadership, driving collaboration to achieve quantifiable pipeline growth and revenue goals. Designed and implemented processes to update and create Target Addressable Market (TAM) models, directly enabling sales outreach and account-based marketing strategies.
  • 2) Reported and presented actionable insights to C-suite and sales leadership, developing enablement plans covering outreach strategy, budget allocation, and sales plans. Conducted competitive and industry research (Revenue, DSO, OPEX, M&A, leadership changes, org structures) to benchmark capabilities and guide best practice adoption.
  • 3) Leveraged Salesforce, LinkedIn Navigator, and BI dashboards to deliver pipeline and performance insights, empowering leadership with data-driven decision-making. Spearheaded a global initiative capturing insights of $1B+ revenue companies, transitioning data to ABM and sales teams to facilitate demos with Finance & O2C leaders.
  • 4) Built and managed a cross-regional team of 3 FTEs and 5 interns across EMEA & North America, delivering 105% sales pipeline growth in 6 months through process automation. Created operational playbooks, research reports, decision documents, and pipeline dashboards to standardise workflows and scale global operations.
  • 5) Collaborated with Marketing, Sales, Customer Success, Finance, and Alliance teams to deliver insights that enhanced efficiency and execution across regions. Mentored and evaluated team members, leading training programs to upskill talent on tools, research methods, and data analysis.
Go-to-Market StrategyTAMaccount based marketingCross-functional CollaborationsPipeline GrowthPerformance Dashboards+2

Strategic Initiative Analyst

Apr 2022Feb 2023 · 10 mos

  • 1) Generated sales pipeline for Fortune 1000 companies ($1B+ revenue) through outbound, inbound, and cold calling strategies targeting Finance and Order-to-Cash leaders. Introduced and institutionalised cold calling processes in the India marketing team, achieving a 1.5x increase in lead generation success rates using 8x8 and Salesforce.
  • 2) Partnered with Sales leadership to identify whitespace and expansion opportunities, building outreach campaigns that increased qualified demos. Supported the development of pipeline dashboards and marketing campaign performance reports to improve visibility for US regional leadership.
  • 3) Conducted deep-dive research on financial health indicators (DSO, bad debts, AR volumes, OPEX, doubtful allowances) to drive prospect targeting and positioning. Collaborated with Marketing and Sales Enablement teams to design account-based campaigns that aligned with global demand generation goals.
  • 4) Contributed to the development of operational playbooks and ad-hoc reports for cross-functional stakeholders. Strengthened demand generation activities by combining data-driven insights with innovative outreach strategies, leading to stronger engagement with CFOs and Finance executives.
Demand GenerationOutbound MarketingInbound MarketingTargeted Account SellingSales EnablementUS Market Support

Customer Value Associate

Jun 2021Mar 2022 · 9 mos

  • 1) Partnered with 30+ Fortune 500 and enterprise clients, building long-term relationships through a consultative approach. Ensured customer business requirements were met by driving value realization across the Order-to-Cash (O2C) cycle, improving adoption and ROI on subscribed solutions.
  • 2) Led business reviews to present value metrics, KPIs, and performance insights while recommending strategies for efficiency and growth. Managed contract renewals and provided expansion quotes, contributing to upsell and cross-sell opportunities aligned with customer use cases.
  • 3) Proactively addressed escalations and customer challenges, increasing retention and strengthening account health. Analysed adoption trends and usage patterns, delivering targeted support and enablement to maximise customer success.
Consultative ApproachEscalations ManagementBusiness ReviewsUpsellingCustomer ServiceRelationship Building+4

Functional Technical Consultant

Apr 2021Mar 2022 · 11 mos

  • 1) Supported end-to-end implementation of HighRadius Receivables OnDemand Cloud Applications for global clients, ensuring seamless delivery across the Order-to-Cash (O2C) cycle. Worked directly with Fortune 500 clients, including Unilever, Incape, and Carcare, integrating and configuring backend SQL databases to customise user interfaces and ensure accurate data flow.
  • 2) Conducted 5+ levels of testing (functional, regression, user acceptance, integration, performance) to validate business requirements and deliver high-quality solutions. Collaborated with the Digital Transformation Consulting Team to gather business requirements and design “To-Be” process flows for enterprise clients.
  • 3) Actively involved across all phases of delivery — realisation, testing, cutover, go-live, and hypercare — ensuring smooth adoption and minimal disruption.
SQLDatabasesData Migration

Simplex infrastructure limited

Trainee

May 2019Jun 2019 · 1 mo · West Bengal, India

  • Dakshineswar, Noapara Metro Station Project, Civil Design Learning.

Education

University of Technology Sydney

Master of Business Administration - MBA — Marketing and Operations and Supply Chain

Jan 2024Dec 2025

KIIT - Kalinga Institute of Industrial Technology

Bachelor's degree — Civil Engineering

Jan 2017Jan 2021

Stackforce found 100+ more professionals with Sales & Support Management

Explore similar profiles based on matching skills and experience