Sep 2022 – Jan 2023 · 4 mos · Bengaluru, Karnataka, India

• Responsible for planning and implementation of Construct Week (CW) and Mid-Unit Intervention (MUI)
• Identified manually intensive tasks and initiated a new MUI process that reduced work by 8 hours per week
• Reviewed queries of 300+ students weekly with poor performance and ensured their redressal within 48 hours
• Coordinated with 5+ cross-functional teams to know what a student is taught and what is asked in the interviews
• Generated new SOPs and streamlined communication between 50+ Instructional Associates and 2000+ Students
• Increased students’ involvement from 85% to 95% by identifying bottlenecks in Construct Week Projects
• Created frameworks for new processes and presented relevant dashboards to stakeholders to monitor OKRs

May 2022 – Jun 2022 · 1 mo

Sep 2022 – Present · 3 yrs 7 mos · Remote

Feb 2022 – Apr 2022 · 2 mos

Dec 2021 – Feb 2022 · 2 mos

Jul 2021 – Dec 2021 · 5 mos

Aug 2021 – Aug 2021 · 0 mo

Jul 2021 – Aug 2021 · 1 mo

• Created marketing cycle for a company from marketing objective planning to communication execution
• Built marketing and retention dashboards and analyzed marketing metrics like CPC, CPI, Organic User%
• Analyzed Facebook and Google Campaigns to identify key value propositions for 3 different customer segments
• Set up and optimized Facebook user acquisition campaign in accordance with customer segmentation analysis
• Proposed a reasonable marketing budget to CMO by understanding the value chain of the company

Jul 2021 – Jul 2021 · 0 mo

• Identify value unlock opportunities in the discounting strategy to increase revenue for an e-commerce company
• Strategize the growth of E-Mandi by reducing acquisition cost and increasing customer retention
• Executed PESTEL framework to understand macro-environment, Porter’s Five Forces to map the e-commerce ecosystem, Blue Ocean Strategy to understand competitors’ strategies and SWOT analysis of the company
• Analyzed sales data to make observations of the unused potential of the company to push higher sales and revenue
• Leveraged project management tools like Gantt Charts and work breakdown structure
• Recommended improvisation in feedback handling and social media outreach leading to an increase in sales by 5%
• Proposed 'Create-Test-Apply’ approach to restructure the discounting strategy recovering a loss of 6.53%

Jul 2021 – Jul 2021 · 0 mo

Jun 2021 – Jun 2021 · 0 mo

Aug 2021 – May 2022 · 9 mos

Aug 2021 – Sep 2021 · 1 mo

Jul 2021 – Sep 2021 · 2 mos

Jul 2021 – Aug 2021 · 1 mo

Jun 2021 – Present · 4 yrs 10 mos

• VNIT Nagpur
• University of Lucknow
• PGDAV College
• IIT Kanpur
• PML SD Business School
• The NorthCap University

Apr 2021 – Jun 2023 · 2 yrs 2 mos

May 2021 – Apr 2022 · 11 mos

• Representing as the voice of 250+ CE students for all matters pertaining to the 2021-22 placement session
• Communicating with the stakeholders of50+ core civil companies to recruit students for full-time jobs
• Affiliated with the institute professors in order to ensure superior reach in big core firms outside the country
• Designed an informative and eye-catching Department Placement Brochure to present to the core companies
• Assisting SPO in smooth conduction of the recruitment drive and build lasting relations with companies

May 2021 – Jul 2021 · 2 mos

• Develop an NLP-based text standardization model to ease the credit-risk modeling process
• Adopted a 3-stage process involving pre-processing, text contextualization and spelling correction
• Constructed mapping functions for different variables using Pandas, Pyspark, Fuzzywuzzy and Difflib
• Formulated statistical performance metrics and compared the final results with a labeled dataset
• Achieved match score of 95.4% and reduced the bag of words count by 58% on the data of 35 crore+ users

May 2021 – Jul 2021 · 2 mos

• Build a machine learning model to predict revenue generated from advertisements on a real-world data set
• Performed pre-processing on 45000+data entries and scaled features to standardize the range of independent variables
• Applied exploratory data analysis to try and identify relationships, trends and anomalies in the data
• Trained machine learning models using Logistic Regression, SVC, XGBoost and Random Forest
• Plotted the AUC-ROC curve and confusion matrix to obtain the accuracy of various models
• Achieved the best AUC under ROC score of 0.79 calculated over 60% of the test data

Dec 2020 – Jan 2021 · 1 mo · Panipat, Haryana, India

• Received extensive one-on-one mentoring from inventory planning managers and upper management in the company
• Became familiar with IOCL’s overall logistics and supply chain processes- Bagging, WMS, Dispatch, Supply and Distribution
• Managed inventory and reorder point of key raw material (polymer) based on manufacturing schedules

Dec 2020 – Jan 2021 · 1 mo

• Presented analysis on 'Schooling and Learning: An insider's perspective'
• Compiled public policy related resources, participated in a literature review challenge, and voiced an opinion on 'Beti Bachao, Beti Padhao Yojana'

Oct 2020 – Mar 2021 · 5 mos

• Coordinated with a 15-member Core Team to manage an overall budget of INR 1 Crore for Techkriti’21
• Spearheaded a 3-tier team of 150+ members to ensure smooth conduction of national-level exam TOSC
• Increased participation by 20% to 12K+ students in 40+ cities and raised the competition level in TOSC
• Communicated and negotiated with the stakeholders of companies for association with TOSC and Techkriti
• Outlined and enacted BLISS (Brightening Lives by Social Support) under the banner of ’Shiksha Na
• Ruke’ in association with Smile Foundation in 4 cities- Mumbai, New Delhi, Varanasi and Lucknow
• Revamped social media activity on TOSC Facebook page and registered a 150% YoY growth in daily impressions
• Truncated show management expenditure by more than 10% (INR 6 Lacs) as compared to the previous edition

Aug 2020 – Nov 2020 · 3 mos

• Actively involved in research and development of various web-based product articles for the company
• Helped in enhancing the knowledge resource base of the company

Jul 2020 – May 2021 · 10 mos

• Led a 3-tier team of 50+ members for the proper conduction of events with a total budget of INR 2 Lacs
• Designed the official website and revived the annual magazine - STRENGTHS after a hiatus of 12 years
• Conducted a survey of 400+ students to know the issues related to the online conduction of semester and
• presented the results to the faculties resulting in major changes in course policy in many departmental courses
• Initiated two talk series ’Career Choices for Civil Engineers’ and ’Intern Chats’ and one blog series
• ’Placement Postulates’ which received appreciation even from students and faculties outside the department
• Achieved 80% YoY growth in the number of students and faculties participating in various departmental activities
• Increased social media engagement significantly by increasing reach to 200% on Facebook and Instagram

Apr 2019 – Jul 2020 · 1 yr 3 mos

Jun 2020 – Jul 2020 · 1 mo

• Planned and executed Go-to-Market strategy for onboarding Small and mid-size Enterprises on the website
• Conducted research on the working of E-way bill and how to register a Business on online platforms like Amazon, Flipkart and GeM
• Learned about MSME RegistrationandCredit Scoreand spread awareness about it among Small and Mid-size Enterprises

Jun 2020 – Jul 2020 · 1 mo

• Develop a strategy model to drive growth by increasing signed-in users, revenue and user engagement Conducted market research and analyzed competition landscape of Online Career Counselling Industry
• Evaluated performance and growth of product using 20 metrics, devised a road map to improve underperforming metrics and developed a strategy model to make Edggi a self-sustainable startup
• Prepared investors pitch report demonstrating why investors should invest in Edggi over other companies
• Created strategy playbook with recommendations to grow user base from 10K to 120K in the next 3 years

May 2020 – Aug 2020 · 3 mos

• Supported several outreach activities including
• (a) creating an exhaustive database for international outreach;
• (b) outbound calling for sales and multiple select services;
• (c) document reviews, and other aspects as needed

May 2020 – Jul 2020 · 2 mos

• Created the market research analysis of competitors and developed a business model for the firm
• Successfully organized ChoreoIT (Online dance contest) and created digital marketing strategies to increase the reach of the event
• Created exhaustive database of potential artists, college dance clubs and societies, dance academies and sponsors and reached out to them to wider our target audience
• Facilitated the content and product management for mobile application and handled the social media accounts of the firm

Apr 2020 – Jun 2020 · 2 mos · India

• Planned and implemented marketing and social media campaigns to increase the reach of MyCaptain (Online Mentoring Platform of The Climber) among college students
• Ensured the customers getting the best experience by clearing all their doubts for the services provided by the firm

Apr 2020 – May 2020 · 1 mo

• Planned and implemented marketing and social media campaigns to ensure brand consistency of the firm
• Customized the company’s presence on social media including Facebook, LinkedIn, Twitter and Instagram with content ideation
• Led a team of 10 members for 2 weeks and built the presence of the company on Quora and contacted influencers for mentorship
• Conducted a nation-wide survey for schools students preparing for competitive exams to study the effect on their study due to COVID-19 pandemic situation which resulted in responses from 2000+ students
• Coordinated with Content and Graphics team to ensure creation of quality content in the form of posters, blogs, PPTs for advertising and brand management

Mar 2020 – May 2021 · 1 yr 2 mos

• Built and coordinating a team of 25 secretaries responsible for the proper functioning of the club
• Organised Inter Institute Art Contest in collaboration with 6 other IITs for the fine arts enthusiasts
• Managing a budget of INR 1.5 Lacs to conduct various club events and competitions during the session

Apr 2019 – Mar 2020 · 11 mos

Aug 2019 – Apr 2020 · 8 mos · Kanpur, Uttar Pradesh

• Aimed at building a positive image of the Institute in the eyes of the alumni, the corporate world and society
• Improved Alumni relations by contacting 100+ alumni for the Alumni Buddy Program
• Assigned the Alumni as mentors to Y18 students who adviced them on a multitude of topics

Aug 2019 – Apr 2020 · 8 mos · Kanpur, Uttar Pradesh

• Assisted the students to contact institute bodies for academic purposes and conducted academic orientation sessions
• Coordinated with students’ senate nominees to academic committees in spreading awareness about academic policies, rules and regulations
• Circulated Course Review Form to the campus community to help the students in making informed decisions about the courses they take as electives.

Aug 2019 – Mar 2020 · 7 mos · Kanpur, Uttar Pradesh

• Built and co-ordinated a team of 20 volunteers to ensure smooth conduction of workshops across the country
• Identified primary target audience in different colleges in the country based on historical registration data
• Interviewed and supervised 150+ campus ambassadors for publicity of workshops in 80+ colleges
• Collaborated with MNCs including Adobe, TCS and Cisco for conduction of workshops in 35 cities
• Contributed an amount of INR 16 Lacs in the budget and witnessed a participation of 4000+ participants