Anamika Sirohi

CEO

Gurgaon, Haryana, India25 yrs 5 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 20 years of experience in marketing leadership.
  • Expert in brand management across FMCG sectors.
  • Passionate about digital marketing and consumer engagement.
Stackforce AI infers this person is a seasoned marketing leader in the FMCG sector with a strong focus on brand management and digital strategies.

Contact

Skills

Core Skills

Marketing ManagementBrand Management

Other Skills

Business Relationship ManagementOmni-Channel MarketingContent ManagementPerformance ManagementE-CommerceOffline MarketingAbove the LineSearch Engine Optimization (SEO)Budget ManagementMarketing Budget ManagementSports NutritionBelow the Line AdvertisingInfluencer MarketingProduct LaunchHealthcare

About

If working with the best minds and building some of the most iconic brands in the country could count as money in the bank, I would be really rich. Over the last 20 years, I have led teams as I built brands and businesses mainly in the personal care and foods and beverages categories. My journey started as an engineer who then turned into a marketer and businesswoman. That can probably be blamed for my voracious appetite for all things digital , marketing and everything in between. While most of my experience consists of classic sales and brand portfolio management, I have led media management (digital and traditional), brand communications and design for Nestle. I have led the marketing department at Hindware: I now lead marketing on the Nutrition & Wellness portfolio at Amway. I love surrounding myself with bright and aware minds – in real life and online. I blog for publications like Forbes on business and marketing. I would love to explore speaking opportunities related to marketing and business. Here's a sample: https://m.youtube.com/watch?feature=youtu.be&v=dAflVDvQIsg .

Experience

Amway india enterprises private limited

Vice President Marketing - Nutrition & Wellness and Community

Dec 2019Present · 6 yrs 3 mos

  • Lead India Marketing for Amway’s Wellness portfolio - NUTRILITE, XS, Home Care, and Durables.
  • NUTRILITE is the world's No. 1 selling vitamins and dietary supplements brand.* A vitamin and dietary supplement brand that provides a complete range of nutrition and well-being products, including essential vitamins and minerals, antioxidants, herbal supplements, sports nutrition and meal replacements.
Business Relationship ManagementOmni-Channel MarketingContent ManagementPerformance ManagementE-CommerceOffline Marketing+26

Hindware

Vice President and Head of Marketing

Feb 2018Dec 2019 · 1 yr 10 mos

Business Relationship ManagementOmni-Channel MarketingContent ManagementPerformance ManagementE-CommerceOffline Marketing+22

Nestlé

Head of Visual Identity and Design

Nov 2015Dec 2017 · 2 yrs 1 mo · India

  • Set up and led this new function for all Nestle brands in India to provide engaging consumer experiences across packaging, POS and e Commerce.
Business Relationship ManagementOffline MarketingAbove the LineBudget ManagementMarketing Budget ManagementInterpersonal Skills+11

Nestle india limited

2 roles

Head Of Media and Communications

Promoted

May 2014Oct 2015 · 1 yr 5 mos

Business Relationship ManagementOmni-Channel MarketingContent ManagementPerformance ManagementOffline MarketingAbove the Line+22

Marketing Manager

Jan 2011Apr 2014 · 3 yrs 3 mos

  • Responsible for a portfolio of Chocolate brands- KitKat, Bar One, Nestle Milk Chocolate & Gifting.
Content ManagementOffline MarketingAbove the LineBudget ManagementMarketing Budget ManagementBelow the Line Advertising+13

Nestle india ltd.

Sr. Brand Manager

Mar 2007Apr 2011 · 4 yrs 1 mo

  • Managed KitKat and Bar One.
Budget ManagementMarketing Budget ManagementBelow the Line AdvertisingCampaign DevelopmentMarketing Campaign ManagementLaunches+3

Reckitt benckiser india ltd

Brand Manager

Sep 2006Mar 2007 · 6 mos

  • Responsible for managing Veet
Budget ManagementMarketing Budget ManagementBelow the Line AdvertisingCampaign DevelopmentMarketing Campaign ManagementLaunches+3

Dabur india limited

Product Manager

Jun 2000Aug 2006 · 6 yrs 2 mos

Budget ManagementHealthcareCampaign DevelopmentMarketing Campaign ManagementBrand AwarenessBrand Management+1

Education

Faculty of Management Studies - University of Delhi

MBA — Management

Jan 1998Jan 2000

Malaviya National Institute of Technology Jaipur

Bachelor of Engineering (BE) — Electrical Engineering

Jan 1993Jan 1997

Stackforce found 100+ more professionals with Marketing Management & Brand Management

Explore similar profiles based on matching skills and experience