Aman Matta

Digital Marketing Specialist

Gurugram, Haryana, India5 yrs 8 mos experience

Most Likely To Switch

Key Highlights

Over 300 leads generated through organic marketing efforts.
8x growth in website sales through strategic brand marketing.
Expertise in both B2B and B2C marketing strategies.

Stackforce AI infers this person is a B2B and B2C marketing expert in the Ad Tech and FMCG sectors.

Contact

Skills

Core Skills

Brand MarketingProduct MarketingLead GenerationDigital MarketingBrand Management

Other Skills

Ad TechAdvertisingB2B MarketingB2C MarketingBrand AwarenessBrand DevelopmentBrand StrategyBusiness-to-Business (B2B)Campaign ManagementCommunity BuildingConsumer BehaviorContent MarketingContent StrategyEntrepreneurshipEvent Planning

About

5+ yrs total exp. in FMCG startups, skilled in brand marketing, content creation, digital growth, influencer marketing, ATL & BTL. Currently in Adtech (JioSaavn) with a B2B focus on Brand Marketing, product marketing, GTM, PR, content, digital marketing & tracking, and lead gen.

Experience

Give grants

Marketing Lead

Nov 2024 – Present · 1 yr 4 mos · Delhi, India · Remote

Vdo.ai

Marketing Manager

Feb 2024 – Oct 2024 · 8 mos · Gurugram, Haryana, India

Jiosaavn

Marketing

Nov 2021 – Feb 2024 · 2 yrs 3 mos · Mumbai, Maharashtra, India

Designed and executed the advertising product and JioSaavn branding, messaging, and go-to-market strategy.
Developed high-impact marketing materials for prospects, clients, and internal client-facing teams.
Created a comprehensive set of compelling content assets, including media kits, playbooks, product flashcards, and case studies.
Developed and maintained yearly operating and budget plans.
Generated over 300 leads in one year through organic efforts and interest in advertising on the audio platform.
Oversaw agencies, partnered with publishers for PR and awards, and executed 8 events and 10 awards.
Managed inbound leads through Salesforce and monitored brand website and social media presence.

Ad TechOral CommunicationBrand ManagementPublic RelationsMarketing StrategyContent Marketing+5

Multiple

Digital Marketing Consultant

May 2021 – Nov 2021 · 6 mos · Delhi, India

Managed clients from diverse industries, including FMCG and fashion.
Successfully launched 2 new products for a vegan ice cream brand.
Developed and implemented effective social media marketing strategies.
Achieved a 50% reduction in customer acquisition cost and generated over 100 qualified leads for
FMCG distributors within a week.

Brand ManagementOnline MarketingDigital MarketingB2C MarketingStrategic MarketingCommunity Building+1

Sattviko

Head Of Brand Marketing

Jan 2020 – Mar 2021 · 1 yr 2 mos

Oversaw all brand marketing efforts across channels, resulting in an 8x growth in website sales and a 10k-strong brand community through performance marketing efforts.
Managed online advertising on Facebook, Instagram, and Google advertising campaigns. Also, executed both ATL and BTL marketing activities.
Developed comprehensive analytics and tracking systems using Google Analytics, Hubspot, Sprout Social, and Agile CRM.
Built a successful B2B digital marketing channel to expand the company's distribution business.
Implemented a range of online and offline marketing campaigns, including successful festive
online campaigns with over 80+ influencers and multiple co-branded campaigns.
Managed a team of 5 direct reports and 15 part-time team members.
Managed overall content for owned and market channels such as Amazon & Flipkart.
Developed customer segmentation and drive marketing plans to grow different segments through customer lifecycle value of acquisition, engagement , retention, and growth.