Apr 2019 – Jul 2019 · 3 mos

• As a growth strategist on the Vaynermedia Commerce team, I help grow DTC brands on owned properties and Amazon through paid acquisition with a focus on lifetime value. Working for a fast moving agency requires a consistent balance of strategy, execution, and account management all while focused on exceeding clients goals.
• My Role & Performance:
• Lead paid media acquisition buying and strategy across multiple clients
• Build paid media strategy around LTV analysis to grow brands for the long term
• Work directly with Conversion and Retention leads to optimize performance across all channels
• Provide Team Leads and clients with paid media analysis and develop new strategy with the learnings
• Work with Growth and Team Directors to develop strategy for client specific goals
• Develop marketing calendars and facilitate promotions across multiple retail channels

May 2018 – Apr 2019 · 11 mos

• As an associate eCommerce strategist on the Vaynermedia Commerce team, I helped facilitate the growth of brands on owned properties and Amazon by serving as a jack of all trades. My role focused on brand discovery, execution, and client account management.

Jun 2018 – Present · 7 yrs 9 mos · New York, United States

• The Moonlighters is a direct response advertising agency focused on growing brands from 7 figures to 8 figures.

Jul 2017 – May 2019 · 1 yr 10 mos · New York City Metropolitan Area

• Dig Hats was officially sold in May of 2019.
• As the Founder of Dig Hats, I was responsible for key business operations to ensure immediate success and long-term growth.
• Key Responsibilities:
• Website Development (Shopify Platform)
• Marketing & Advertising (Social Media, Google AdWords, PPC, BuzzFeed Etc.)
• Supplier Relationships (Sourced Primarily Overseas)
• Inventory Management
• Product Design & Development

Aug 2016 – Jul 2017 · 11 mos · Fox Run - 25 Campus View Court, Poughkeepsie NY

• The Community Manager is responsible for active involvement in assisting residents with residential and academic issues, implementing social and educational activities, developing a sense of community, helping maintain a comfortable living environment by providing excellent customer service, and performing various administrative and business related function as needed. The Community Manager is the focal point for the day-to-day operation of the facility.

May 2016 – May 2017 · 1 yr

• As an Amazon seller I was responsible for all operations for selling products on my Amazon store. I worked directly in Seller Central and Amazon PPC. I leveraged Instagram and Facebook along with affiliate marketing to encourage sales.

Mar 2016 – May 2016 · 2 mos

• Generate marketing buzz.
• Purchase books from other students at a location that is convenient for them.
• Travel to our customers and purchase their used textbooks using the cash we provide

Jun 2014 – Sep 2014 · 3 mos · New York

• Responsible for selling home security systems to a personally developed contact list.
• Required understanding and knowledge of sales.

Dec 2011 – Feb 2013 · 1 yr 2 mos

• Responsible for recruiting new members that I saw great potential in as well as deciding what videos would be published to the headquarters site including our marketing department.
• Required a keen eye for detail and potential in recruiting new members