Jun 2023 – May 2024 · 11 mos · Bangalore Urban, Karnataka, India · On-site

• 1. Built internal task based CRM for Sales team(150+) leading to 12% increase in bookings, and revenue impact of 70L/month.
• 2. Increased organic leads by 50% using locality and keyword specific landing pages, SEO optimisations and tools like cost estimator and more.
• 3. Lead customer app revamp to increase time spent on app by 30%, digitise processes and reduce activation TAT by 50%.
• 4. Built industry first, floor plan search module to increase designs re-usability by 2X and reduce TAT for architects by 30%.
• 5. Implemented journey based communication strategy to increase conversions, reduce booking TAT by 10% and nurture long tail leads.
• 6. Conceptualised materials marketplace to upsell construction material to users, improving bottom line and providing more choice to customers.

Jan 2023 – May 2023 · 4 mos · Greater Bengaluru Area

• 1. Simplifying data analysis and insight generation for business teams through AI < > Data.
• 2. Conceptualised the idea, through market research with over 70 users from e-commerce, finance and MSMEs.
• 3. Built SQL based querying tool which performed better than GPT-3 and supported up to 5 layers of subquerying.
• 4. Ran POC with 3 seed stage startups and 1 MSME for their data teams. Leading to 40% reduction in querying TAT for data analysts.

Jul 2021 – Dec 2022 · 1 yr 5 mos

• 1. Scaled 0 -> 1 B2B2C e-commerce vertical to 5 cities and 10 Cr/month NMV and 3K resellers with a team of 10 engineers, QA and PMs.
• 2. Built VO of digital assets including consumer website, last mile delivery, order management, communication stack, discounting, app etc.
• 3. Increased AOV by 50% through upselling, product bundling and cart initiators while increasing first order conversion by 30% using communications, discounting and other levers.
• 4. Improved D60 retention by 35% through customer loyalty program, improved customer support, subscriptions and whatsapp communications.
• 5. Built marketplace integrations with e-commerce players like zepto, swiggy, amazon to manage B2C inventory, orders, discounting and more.
• 6. Implemented growth levers to acquire resellers and provide them an earning of 10k rs using whatsapp catalogues, product stocking, white labelling etc.
• 7. Designed modular task app to digitise on-ground processes from sourcing ,mid-mile logistics and returns increasing material traceability by 40% .
• 8. Conceptualised OMS 2.0 to support orders from multiple nodes including B2B, B2C, international and offline.
• 9. Worked on international invoicing and traceability for marine products, helping the org scale up international business from 2Cr to 40 Cr/month.

Aug 2020 – Jun 2021 · 10 mos

Jun 2019 – Dec 2019 · 6 mos · Greater Bengaluru Area · On-site

• 1. Increased KPIs(billing distance and average revenue) by 15% using new distance calculation methods for better accuracy.
• 2. Building unified billing platform for various bike hardware and firmware versions to improve location accuracy by 20% at trip end.

Apr 2018 – Jul 2018 · 3 mos · Greater Bengaluru Area · On-site