Anushriya Kardam

Business Development Executive

Gurugram, Haryana, India4 yrs 8 mos experience

Key Highlights

  • Proven track record in increasing brand visibility.
  • Expertise in developing innovative marketing strategies.
  • Strong analytical skills in market assessment.
Stackforce AI infers this person is a Marketing and Technology professional with expertise in Healthcare and Travel industries.

Contact

Skills

Core Skills

Business PlanningDigital MarketingMarket AnalysisProject ManagementMarket ResearchContent MarketingSocial Media MarketingDirect SalesMobile Application Development

Other Skills

Adobe PhotoshopAdvance Digital MarketingAffiliate MarketingB2B Marketing StrategyBusiness Analysis and IntelligenceBusiness DevelopmentBusiness StrategyC#C++CanvaCollaborative Problem SolvingContent DevelopmentCore JavaCreative WritingCustomer Relationship Management (CRM)

About

Anushriya Kardam is a highly talented and driven professional with a strong academic background in Computer Science and Engineering from Jaypee Institute of Information Technology. Her passion for technology and marketing has driven her career to new heights, with a keen eye for detail and a results-oriented approach to every task she undertakes. Anushriya has a rich work experience in the field of marketing, having worked as a Marketing Executive for A Sailor - a promising startup in the travel, tourism, and leisure industry. In her role, she was responsible for developing and implementing marketing campaigns, analyzing market trends, and developing strategies to increase brand visibility and drive revenue growth. Her efforts led to a significant increase in the company's online presence and helped establish A Sailor as a strong player in the industry. Anushriya's dedication and hard work have earned her numerous accolades and recognition, including her recent graduation from the prestigious Indian Institute of Management (IIM) Udaipur, where she majored in Marketing and Strategy. During her time at IIM Udaipur, Anushriya demonstrated a strong ability to think critically and creatively, developing innovative marketing strategies while working as the Vertical Head in Solaris, The Annual Management Fest (of IIM Udaipur), and the Vice President of CodeRED, The Social & Recreational Club (of IIM Udaipur). Anushriya's unique blend of technical and marketing expertise and ability to analyze complex data and communicate insights effectively makes her a valuable asset to any organization. She is an excellent team player, always eager to learn and collaborate with others, and has a proven track record of delivering high-quality results within tight deadlines.

Experience

4 yrs 8 mos
Total Experience
1 yr 4 mos
Average Tenure
9 mos
Current Experience

Tyroo

Strategy Associate

Aug 2025Present · 9 mos · Gurugram, Haryana, India · On-site

  • Program manager - Lead generation
Affiliate MarketingBusiness PlanningB2B Marketing StrategyDigital Marketing

Everest group

Senior Analyst

May 2023Jul 2025 · 2 yrs 2 mos · Gurugram, Haryana, India · Hybrid

  • Led a strategic assessment of the market opportunity and competitive landscape for leading IT service providers with analysis, insights and recommendations centred on strategic partnerships and engagement models in the healthcare & life sciences industry
  • Conducted in-depth market assessment of 30+ leading technology service in the healthcare service providers segment by assessing 300+ market and capability captives through primary and secondary research
  • Assisted multiple global service providers with market & capability intelligence to benchmark their offerings and build roadmap for outsourcing/BPM functions; conducting vendor portfolio assessment to identify gaps and build recommendations
  • Co-authored 5 market intelligence reports focused on healthcare payer and provider segments; authored 1 thought leadership paper(whitepaper) on adoption of technology in the revenue cycle management operations
  • Offered Competitive Intelligence to multiple Fortune 500 service providers, conducted strategy workshops to recommend growth & GTM strategy to address gaps
Business Analysis and IntelligenceMarket AnalysisCollaborative Problem SolvingMarket ResearchProject ManagementHealthcare Information Technology (HIT)

Alivecor india

Sales And Marketing

Apr 2022May 2022 · 1 mo

  • Carefully examined over 160 published research articles to identify the pertinent evidence on portable 6L instant ECG
  • Saved 21.05% cost while onboarding an external marketing agency with the largest online community of 3,80,000+ medical experts
  • Curated 8 evidence-based communications to influence behavioral change in the target audiences
Market ResearchContent MarketingSales EnablementStrategic CommunicationsNegotiationPrimary Research

A sailor

Marketing Executive

Aug 2018Mar 2020 · 1 yr 7 mos · Noida, Uttar Pradesh, India

  • Monitored and amplified the reach on social media platforms by 500% to secure business through direct selling
  • Persuaded 100+ social media travel influencers in maintaining stable long term & constructive relationships
  • Recruited and partnered with 25+ freelancers aligning with the needs of the organization
  • Conceptualized the pitch to get 30+ travel guides, hotels, and cab drivers to tie up with the organization
Social Media MarketingSearch Engine Optimization (SEO)Direct SalesOperations ManagementTravel PlanningAdobe Photoshop+2

I-pac (indian political action committee)

Associate

Jun 2018Sep 2018 · 3 mos · New Delhi Area, India

  • - Facilitated the National Agenda Forum

Colorstech enterprises

Android Developer

Jun 2017Jul 2017 · 1 mo · Lucknow, Uttar Pradesh, India

  • Engineered on Android Studio for android application development on Core and Advanced Java.
  • Successfully completed documentation of Real-Estate Portal & Web application's Directory Search Tool
  • Developed a project on Sentimental analysis of the tweets based on reviews from a large number of data sets.
Mobile Application DevelopmentStatistical Data Analysis

Education

Indian Institute of Management Udaipur

Master of Business Administration - MBA — Marketing and Strategy

Jun 2021Mar 2023

Jaypee Institute Of Information Technology

Bachelor of Technology - BTech — Computer Science and Engineering

Jan 2014Jan 2018

Saint John's Senior Secondary School

Higher Secondary — Science

Jan 2012Jan 2014

Hopetown Girls School

High School — Science

Jan 2007Jan 2012

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