Y

Yashraj T.

Founder

Mumbai, Maharashtra, India8 yrs 9 mos experience
Most Likely To Switch

Key Highlights

  • Proven track record in digital marketing leadership.
  • Expert in developing growth strategies for diverse sectors.
  • Strong background in team management and innovation.
Stackforce AI infers this person is a Digital Marketing Expert with a focus on B2C and e-commerce strategies.

Contact

Skills

Core Skills

StrategyMarket ResearchMarketingBusiness StrategySocial Media MarketingMarketing StrategyMarketing ManagementBusiness DevelopmentTeam Management

Other Skills

AdvertisingBusiness AnalysisBusiness PlanningBusiness Process ImprovementCRMCompetitive AnalysisEvent ManagementEvent PlanningInternational MarketingInternational SalesLead GenerationLeadershipLinkedIn Campaign ManagerLinkedIn LearningManagement

About

At Brand Wardens, our team has developed a robust growth strategy, propelling our client portfolio into new heights in the digital marketing sphere, with a keen focus on sustainable profitability. The culture here thrives under my leadership—fostering creativity, collaboration, and professional development. Together, we've pioneered innovative solutions for e-commerce, education, and healthcare sectors, enhancing brand awareness and customer engagement through data-driven methodologies. With a solid academic foundation—holding an MBA in Marketing from NMIMS and a deep understanding of economics and finance—my approach is both strategic and analytical. My proficiency in public speaking and social media marketing, coupled with accolades like the EE Award and Wall of Fame, reflect our team's commitment to excellence and empowerment in the digital landscape. We continuously strive to harness the latest trends, ensuring Brand Wardens remains at the forefront of industry innovation.

Experience

Brand wardens

Founder

Aug 2023Present · 2 yrs 7 mos · Mumbai, Maharashtra, India · Hybrid

  • Strategic Vision and Growth: Develop and execute a visionary growth strategy for Brand Wardens, expanding our client portfolio and market presence, while ensuring sustainable profitability. Identify new opportunities in the digital marketing landscape and capitalize on emerging trends to position Brand Wardens as a leader in the industry.
  • Leadership and Culture: Cultivate a thriving organizational culture at Brand Wardens by providing strong leadership, guidance, and professional development opportunities for the team. Foster a collaborative and inclusive environment where creativity and innovation are encouraged, allowing team members to reach their full potential.
  • Brand Representation: Act as the primary brand ambassador for Brand Wardens, nurturing client relationships, and promoting our work and expertise in the digital marketing field. Showcase our unique value proposition and commitment to excellence in every client interaction, reinforcing Brand Wardens' reputation as a trusted partner in achieving marketing objectives.
  • Innovation and Technology Advancement: Drive innovation within Brand Wardens, staying at the forefront of digital marketing trends and technologies to provide clients with cutting-edge solutions. Invest in research and development initiatives to explore new methodologies and tools that enhance our capabilities and deliver superior results for our clients.
  • Financial Health: Oversee Brand Wardens' financial performance, optimizing budgets, and ensuring strong fiscal management to support our continued success and growth. Implement strategic financial planning measures to mitigate risks and capitalize on opportunities, maintaining a healthy balance between investment in growth and maintaining profitability.
Market ResearchStrategyInternational Marketing

Della leaders

Deputy General Manager Marketing

Mar 2023Jun 2023 · 3 mos · Mumbai, Maharashtra, India · On-site

AdvertisingBusiness StrategyInternational MarketingLead GenerationLeadershipMarketing

Linkedin

LinkedIn Marketing Solutions Support Consultant

Jul 2021Mar 2023 · 1 yr 8 mos · India

  • ●Supporting all LinkedIn Marketing Solutions (LMS) online customers using multiple channels.
  • ●Coordinate retention efforts in conjunction with the Product Marketing team as needed.
  • ●Own the definition and operational rollout of LMS standard operating procedures through documented policies and guidelines.
  • ●Ensure issues are escalated to key stakeholders when needed.
  • ●Develop and maintain an exceptional understanding of the LinkedIn Marketing Solutions products through ongoing training while being keenly aware of trends in the online advertising industry.
  • ●Create deeper conversations with members to maximize the value of LMS products and align with advertiser goals.
  • ●Provide basic technical support solutions to LMS advertisers and escalate to tier 2 teams accordingly.
  • ●Make judgement calls as to when to provide personalized solutions versus following processes.
  • ●Determine advertisers needs and be suggestive about potential solutions.
  • ●Work efficiently and prioritize projects and work using the appropriate systems and communication channels.
  • ●Collaborate with co-workers and cross-functional peers to ensure excellent information flow and feedback on process, policy and product changes that will affect advertisers.
  • ●Understand, embody and execute LinkedIn’s culture and core values.
LinkedIn Campaign ManagerCRMLead GenerationSocial Media MarketingMarketing StrategyAdvertising

Waterwipes

Digital Marketing Manager - India

Jul 2020Jul 2021 · 1 yr · India · Hybrid

  • Executing 2024 vision strategy of WaterWipes for India
  • Presenting business proposal to top management of the organization
  • Developing marketing strategy, infrastructure & systems and processes
  • Identifying short-term and long-term growth opportunities
  • Developing a pricing strategy that maximises profits and market share at the same time keeping customer satisfaction on top
  • Working on brand building initiatives like promotions, visibility of POSM and creating brand awareness across the country
  • Product / Brand registration across India
  • Handling Social media, public relation efforts and content marketing
  • Developing and managing marketing campaign from start to finish
  • Identifying new customers and supporting sales and lead generation to team
  • Designing and leading the development and implementation of the Ecommerce strategy to drive share and Revenue growth in India
  • Building E-commerce Strategy with Key Focus on top 3 platforms in the region (Amazon, Flipkart, FirstCry.com)
  • Influencer Marketing - Pan India
CRMBusiness StrategyLeadershipMarketing ManagementAdvertising

Yaanni healthcare

Digital Marketing Manager

Jan 2020Apr 2020 · 3 mos · Chennai, Tamil Nadu, India · On-site

  • Managed End to End Digital Marketing campaigns
  • Kicked off sales in E-commerce chains - Amazon.in, Flipkart, Shopclues, Snapdeal
  • Kicked off D2C
  • Started Offline marketing campaigns for WaterWipes and Nature’s Cuddle
  • Influencer Marketing - Pan India
LeadershipEvent ManagementSalesCompetitive AnalysisMarketing StrategyAdvertising+1

Markenzo worldwide

Co-Founder

Mar 2019Nov 2019 · 8 mos · Mumbai Area, India · Hybrid

  • Exciting times
  • Started with a team of 3 and kicked off digital marketing campaigns for clients like Bahrain Tourism
  • Nepal Tourism
  • Hannibal Race
  • Monday Monk
  • Managed end to end P&L for Markenzo
Business StrategyServant LeadershipBusiness AnalysisRecruitingBusiness Process ImprovementMarketing Management

Jio

2 roles

Manager - Digital Performance

Promoted

Oct 2018Mar 2019 · 5 mos

  • Managed Three Agencies for Jio’s digital performance
  • Convonix (SEO)
  • Wisdm Labs (ORM)
  • Locobuzz (Social Media Monitoring)
  • Kicked off the best low budget influencer marketing campaigns
  • Managed a team for Jio’s Quora profile
StrategyVendor ManagementTeam ManagementSocial Media MarketingMarketing StrategyAdvertising

Social Media Advisor

Dec 2017Oct 2018 · 10 mos

  • Manage the customer queries on Twitter, Facebook and YouTube
  • Kicked off International Roaming CS for Reliance Jio
  • Collaborated with the social listening team for internal insights
  • Managed sentiments of #withlovefromJio campaign
CRMMicrosoft OfficeSocial MediaResearchMicrosoft Excel

Orion consulting ind

Digital Marketing Intern

Jul 2017Aug 2017 · 1 mo · Mumbai, Maharashtra, India

  • Client servicing for Real estate clients in Navi Mumbai
  • Pitching in-house product (location based advertising)
CRMAdvertising

Tiffy

Marketing Manager

Mar 2016Jul 2017 · 1 yr 4 mos · Mumbai, Maharashtra, India

  • Managed end to end marketing for Tiffy - Cloud Kitchen model in Navi Mumbai
  • Created an efficient delivery model - km wise

Education

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Master of Business Administration - MBA

Jan 2021Jan 2023

University of Mumbai

Bachelor of management studies (BMS)

Jan 2013Jan 2016

The Institute of Company Secretaries of India

CS executive

Jan 2017Jan 2017

Harvard Business School

Economics & Finance — Credit Management

Jan 2017Jan 2017

MIT Sloan School of Management

Finance & Economics — Investments

Jan 2017Jan 2017

Stackforce found 100+ more professionals with Strategy & Market Research

Explore similar profiles based on matching skills and experience