Sep 2021 – Feb 2024 · 2 yrs 5 mos

• I was leading Marketing Communications for all verticals of Bira 91 including Beer, Beyond Beer - Ciders & Seltzers, Pubs - Taprooms & The Beer Café and Merch store.
• Responsible for driving and managing Media Buying, Public Relations, Social Media, Creative, Experiential Marketing, Performance marketing, Influencer Engagement, Internal communications, CRM, Channel Communications and Merch Store
• Drive key business objectives to create brand awareness, trial generation, corporate
• reputation, drive sales for merchandise store

Jan 2021 – Sep 2021 · 8 mos

• As part of the APAC Digital Innovation Group, working towards developing and implementing a comprehensive Digital Business Strategy for APAC, with a focus on Marketing Technology (MarTech) enabled digital solutions that help brands create more engaging experiences for consumers across the digital ecosystem.
• Continue to lead India Digital Practice to build overall strategic direction and manage profitability of the Practice.

Jun 2018 – Sep 2021 · 3 yrs 3 mos

• Build the overall strategic direction and manage profitability of the Digital Practice in India:
• Developing digital strategy and targeted multi-channel communication programs for clients that helps in building profitable, long-term relationships with their customers
• Overseeing a significant portfolio of clients to profitably grow the overall business unit and drive service quality, client retention and growth
• Delivering revenue and business development target
• Lead a team of 25+ Digital professionals across India and handling over 30+ client relationships
• Key Skillsets: Social Media | Content Marketing | Native Advertising | Paid Media | Lead Generation | Thought Leadership | Influencer Marketing | Employee Advocacy | SEO

Mar 2016 – Apr 2018 · 2 yrs 1 mo

• Developed overall roadmap for the company including key focus areas and team roles & responsibilities - Identified and developed the roll out of new revenue streams & growth areas:
• ▪ Regional Communications: Creating social media content in regional languages to expand reach across tier 3/4 cities
• ▪ Forged collaborations with traditional communications agencies to partner with their clients for their digital journey
• ▪ Created an influencer management program to help clients build advocates and amplify their reach

Sep 2015 – May 2018 · 2 yrs 8 mos · Mumbai Area, India

• Built India’s first Social Platform for movies catering to the Hindi, Tamil and Telugu film industries:
• A personalized, socially designed platform for fans of India cinema to hang out, discuss movies, get information on latest films, upcoming releases and meet other cinephiles
• Scaled the platform to a reach of over 10 million across the web via owned assets (Website & Social Media)
• Partnered with leading production houses & brands to maximize the reach and impact of upcoming movies via creative content formats

Oct 2013 – Aug 2015 · 1 yr 10 mos

• A trusted advisor to clients across industries; including, Technology, Telecom, Automobile and Startups:
• Responsible for developing focused and result oriented communication strategies for some of the leading technology, telecom and automobile companies/associations across the globe
• Joined as a part of Associate Learning Program (ALP), a year-long intensive learning program; that is a combination of
• classroom and on-the-job training to help develop the right skills required for practicing public relations
• Helped set up a unique offering by the company, Step Up, a brand-new offering which caters to empowering start-ups and young businesses to tell their story across traditional as well as digital formats. After a successful run for StepUp in India, the
• practice was set up in China
• As the Marketing lead in Technology Practice, responsible for leading the business development that involves identifying
• prospective clients, building campaigns encompassing traditional and digital communications

Aug 2012 – Sep 2013 · 1 yr 1 mo

Jan 2011 – Jul 2012 · 1 yr 6 mos

Oct 2009 – Dec 2010 · 1 yr 2 mos

Oct 2008 – Sep 2009 · 11 mos

Oct 2007 – Sep 2008 · 11 mos

May 2007 – Jul 2007 · 2 mos · New Delhi Area, India