Sep 2019 – Feb 2021 · 1 yr 5 mos · Mumbai Area, India

• Here my primary responsibilities include -
• 1. Understanding and empathizing with User, Stakeholder, and Business Requirements and Pain Points.
• 2. Brainstorming and creating efficient user flows for various tasks the user needs to perform on Fitternity.
• 3. Creating research plans/surveys and to understand user pain points and needs.
• 4. Creating Low Fidelity/High Fidelity Wireframes and prototypes basis the user flows for testing and approval from stakeholders.
• 5. Creating High Fidelity Mock-ups for Web, Mobile-Responsive, Android, and iOS and defining micro-interactions for developer handoff via Zeplin and design documents.
• 6. Writing copy for different pages of the product
• 7. Doing a thorough design review of all the web/app pages before release to make sure everything is as per the designs.
• 8. Creating multiple versions of certain screens to test hypotheses and assumptions via A/B Testing.
• 9. Analysing various engagement metrics and Heat Maps to figure out how users are interacting on the actual product and modify designs in the next iterations to increase user engagement and conversion rates.
• Apart from the responsibilities mentioned above -
• 1. I established and now maintain an all-new Design System for Fitternity using the concepts of “Atomic Design” to ensure consistency across all pages of the product across platforms.
• 2. Launched 6 new products in the live fitness category on the platform in the first 3 months of the lockdown

Jul 2017 – Aug 2019 · 2 yrs 1 mo · Mumbai Area, India

• Here, my primary responsibilities as a UX Designer included -
• Conducting client calls
• Gathering requirements from the client of a project
• Developing the information architecture
• Converting the requirements into user stories
• Making wireframes and prototypes based on the user stories
• Once the wireframes and prototypes had been signed off, making high fidelity mocks
• Pass those onto the development team with design notes for development
• Do a thorough review of the developed product before pushing it online
• Do all of the above mentioned in sprints of two weeks while working with agile methodology
• Apart from the points mentioned above, I also gave training to new recruits and mentored them on live projects before they could handle projects independently. I also wrote copy for some web based products.

Aug 2015 – Aug 2016 · 1 yr · Wadala,Mumbai

• I was the Sponsorship and Marketing coordinator of the Student Council and my prime responsibility was to seek sponsorship for the Annual Festival of our Institution which is VERVE. This included attending meetings with potential clients and closing the deals with them and managing the money flow during the festival.