Nov 2024 – Feb 2025 · 3 mos

Dec 2023 – Dec 2024 · 1 yr · Remote · Hybrid

• Brand Responsibilities
• Developed brand identities from concept to execution, including strategy, naming, visual identity, and positioning which helped their media presence grow by 42%.
• Guided clients through market research and user insights to craft compelling, differentiated brand narratives
• Defined and executed strategic roadmaps that aligned creative vision with business objectives, achieving measurable client success

Dec 2023 – Nov 2024 · 11 mos · Remote

• Increased client inquiries and project wins by 20% through a strengthened brand presence
• Created social media presence through branding on different platforms like LinkedIn, Instagram, Youtube that elevated the studio’s industry standing
• Produced high-quality marketing materials, including project portfolios, presentations, and website content, to showcase expertise
• Crafted a cohesive brand strategy to reflect the studio’s vision, values, and architectural expertise, enhancing market positioning
• Conducted market and competitor analysis to identify unique value propositions and define the studio’s brand narrative which increased their project wins by 18%

Aug 2022 – Nov 2022 · 3 mos

• Top Fellow @NextLeap
• Studying Product Management at Next Leap with Mentors to work on skills such as
• Problem Framing
• User journey and Mind Mapping
• Ideation and Solutioning
• Prioritization of the feature
• Product Cycle
• Learning the Agile methodology
• Working on Case assignments around the products such as
• Netflix
• Swiggy
• Bumble
• to understand their business models and work to solve real-life problems that they are facing at the moment - defining, solutioning, prioritize and executing.

Sep 2021 – Oct 2023 · 2 yrs 1 mo

• Skills - Wireframing, Problem Solving, Prototyping
• Working on making Shiprocket platform's experience smooth for the sellers who some on the panel to conduct their daily business.
• Launched Shiprocket 2.0 to 1000+ with new experiences such as Dashboard for the sellers, framing a new Add Order Form and better the customization experience for personal branding.
• Actively collaborating on increasing the adoption for features such as the tracking page and monetising it.
• Working on Settings page with the objective to make it more informational and less scattered for the user to reach easily.

Aug 2021 – Sep 2021 · 1 mo

• Worked with various clients to enhance their site and functions performed on the site.
• Worked on their logos and their branding with some clients.
• Worked on information architecture for clients and strategising their website launch.

Jan 2021 – Mar 2021 · 2 mos

• Worked with clients like YesGermany to enhance their website, increasing the conversion by 0.5%
• Worked on logo and brand guide
• Devised Strategies for product launch and help the clients with the Information Architecture of their website

Jul 2020 – Aug 2021 · 1 yr 1 mo · Gurugram, Haryana, India

• Worked with US based clients to help in designing the projects which were based on
• Carbon emission
• Health and Fitness
• Workouts and Meditation
• Event Planning
• Majorly involved in UI and UX design for the projects
• Worked with 3 clients and handover to the developer for the same
• UX Writing was also covered up in the projects

Jul 2020 – Oct 2020 · 3 mos · India

• Worked on various topics for RTF which gave me an insight to Architecture Journalism
• Contained 1-5% plagirism which came from facts or scientific stand point.
• Worked on 15 articles in 3 weeks.

Jun 2020 – Oct 2020 · 4 mos

• Wrote on various topics related to
• Parametric Architecture
• Architecture and Environment
• Sustainable Architecture

Jun 2018 – Nov 2018 · 5 mos

• Drafted Plans for the Maruti Suzuki Showrooms
• Interior planning and RCP Plan for the Maruti Suzuki Showrooms
• Made 3-D for TATA Hitachi office
• Worked on a school elevation