Feb 2024 – Present · 2 yrs 1 mo

• We're solving digital marketing hiring for GCCs and fast-growing companies. Work with us to build your team with exceptional talent, sourced specifically for your needs.
• Part of TopHire.co

Jul 2023 – Present · 2 yrs 8 mos

• We hire for USA startups across tech and non-tech roles.
• Part of TopHire.co

Nov 2018 – Apr 2019 · 5 mos · Mumbai, Maharashtra, India

• SLP Fellows have founded hundreds of successful startups and raised more than $500 million in funding. Some of the companies that have come out of SLP are Ixigo, CouponDunia, Mindtickle, Helpchat, Furlenco, Locus.sh, Pratilipti, Greyorange Robotics, Customer360, etc.
• The Startup Leadership Programme (SLP) was started with a vision to build the world's best "e-school + network" on the planet.
• A selected group of founders, leaders and technologists are put through a 6-month programme where this group then decides for themselves what their curriculum should be. Once decided, prominent speakers from the industry are invited to teach and share their stories - around this curriculum.

Mar 2018 – Present · 8 yrs · Mumbai Metropolitan Region

• TopHire.co is an online recruitment marketplace for the top 2% of tech talent in India.
• ➛ On the 👩‍💻Candidate Side: Every 2 weeks, a fresh batch of software engineers, product managers & data scientists are put on showcase. Each candidate is handpicked by our team to ensure that they are 1) great at what they do & 2) ready to interview.
• ➛ On the 👨‍💼Employer Side: Companies get access to a dashboard where they browse detailed Candidate Profiles & send out interview requests to the ones they like. Plus, they get a dedicated Account Management team to schedule & coordinate their interviews. They pay only if they hire!
• It's fast & simple.

Dec 2016 – Mar 2018 · 1 yr 3 mos

• Crowdfire is a social media automation suite used by over 20 million users worldwide.
• I've led or been involved in:
• 📈 Quick Reports (Social Media Analytics for Crowdfire users)
• 🗣️ Localization (9 supported languages)
• 🚩 Betalist (Our feature flag system)
• 💰 Monetization & Pricing
• 🙏🏻 Onboarding & Activation
• 📺 Performance Marketing (Facebook, Adwords)
• 👬 Set up our Referral Program
• I also co-created a Slack bot that lets teams collaboratively queue songs to a Spotify playlist: https://taptapboom-stage.herokuapp.com/

May 2016 – Dec 2016 · 7 mos

• Twittermation was a social media automation tool I created. It allowed users to grow their Twitter audience and engagement by:
• Automatically following other Twitter users that are likely to follow them back
• Unfollowing users who don't follow-back within a specified time frame
• It helped ~1000 Twitter users grow their audience before I decided to stop working on it and join Crowdfire instead.
• Technologies used: jQuery, Handlebar. Backend mostly in Node.js with some PHP. Redis for caching, Resque for async job processing, Postgres. Deployed on AWS.

Aug 2015 – Aug 2016 · 1 yr · Mumbai Metropolitan Region

• Started my career as a Junior Marketer for CouponDunia.
• Eventually went on to lead product & growth for Cashboss, an independent business unit within the larger organization. Cashboss has over 2.5 million installs, a 4.3 star rating and is profitable.
• https://play.google.com/store/apps/details?id=in.coupondunia.cashboss

May 2015 – Aug 2015 · 3 mos · Mumbai Metropolitan Region

• I was moved from Marketing to a newly formed 4 member Growth team. We aimed to champion a data-driven & experimental culture across the organization.
• Wrote my first spec doc for a mildly intelligent push notification system
• A/B tested high traffic areas of our website, deployed winners. #vwo
• Analytics measurement plan, execution & testing. #localytics #google-analytics
• Helped set up our Amazon Redshift DWH
• Automation of various key reports that were being manually done #google-analytics-api #spreadsheet-custom-scripts
• Briefly took up SEO planning and implementation #ahrefs #semrush
• Transactional + Marketing email automation #sendgrid
• Competitor Web Scraping #kimono-labs

Mar 2015 – May 2015 · 2 mos · Mumbai Metropolitan Region

• First job fresh out of uni. Part of a 7 member marketing team, on an insane learning curve.
• Mobile Acquisition, Retention, Attribution. #localytics #apsalar
• Running & optimizing Facebook campaigns with decent sized budgets.
• Set up Google Analytics and Custom audiences + Conversion Pixel
• tracking for Facebook & Adwords campaigns