Rishabh Bhargava

Product Manager

South Delhi, Delhi, India5 yrs 11 mos experience
Most Likely To Switch

Key Highlights

  • Achieved record growth in Warangal Urban territory.
  • Led successful BPPC strategy for Coca-Cola.
  • Recognized as STAR Performer at EdTech startup.
Stackforce AI infers this person is a Sales and Strategy professional in the FMCG sector.

Contact

Skills

Core Skills

Business StrategySales OperationsSales ManagementTerritory Account ManagementDistribution ManagementBusiness DevelopmentSales

Other Skills

Business PlanningC++Data AnalysisGoogle AnalyticsMarket AnalysisMarketing StrategyMicrosoft ExcelMicrosoft PowerPointMicrosoft WordOperations ManagementPerformance ManagementProject ManagementPublic SpeakingStakeholder ManagementStrategic Planning

About

Sports Geek at Heart. Commercial Sales & Strategy by job. Problem Solver by Instinct. I currently serve as a Strategy Manager (BPPC-Revenue Growth Management) at Hindustan Coca-Cola Beverages, helping the Coca-Cola system grow sustainably with the right interplay between volumes, share & profitability by delivering the right spread, channel & pack mix. I bring over 4.5 years of experience across Sales, Strategy, and Digital Transformation in the FMCG sector. My journey began as an Area Sales Manager, where I managed key territories in Indore & Warangal across timelines over close to 20 months, gained experience of Coca-Cola’s product portfolio across categories and later transitioned into Sales Operations, scaling Coca-Cola’s in-house e-RTM platform, Coke Buddy, to 300K outlets in just 11 months in Urban & Rural markets. I’m passionate about leveraging technology to drive results in Sales & Distribution, a passion that has defined my career path. An MBA in Marketing & Strategy from NMIMS Mumbai (Top 15 B-School), I was one of the winners of Coca-Cola’s first pan-India case competition (5,800+ teams). I’ve also made it to the National Finals of ITC Interrobang, Semi-Finals of L'Oréal Brandstorm, and secured 2nd Runner-Up in Britannia’s Britcreate. Prior to my MBA, I worked with an EdTech startup (L2L International) as a Business Development Associate, leading a team of 8 and delivering consistent growth in revenue and market share across Delhi-NCR. I was recognized as STAR Performer in my first year for achieving KPIs and executing BTL strategies. Academically, I hold a B.Tech in Civil Engineering (Top 10 percentile, Indraprastha University) and have consistently earned merit certificates throughout school and college, including a top 100 rank in International Olympiad of Mathematics. At NMIMS, I contributed to social initiatives via CRY and led several student-led activities and sponsorships during undergrad. Outside of work, I express my passion for sports through my blog The Sports Writer, covering major developments and narratives in global sports. I aspire to grow as a purpose-driven business leader—curious, grounded, and committed to creating impact through innovative and people-first strategies.

Experience

Hindustan coca-cola beverages

3 roles

Category Manager - Revenue Growth Management- BPPC Strategy

Promoted

Oct 2024Present · 1 yr 5 mos

  • Calendarised & Strategised the BPPC for 2026 in the Annual Business Plan, potentially adding volumes of ~50 MM UC (+5.5% over original plan), garnering incremental share, volumes & gross revenue (INR ~9000MM) to the Coca-Cola system on back of the right affordable pack price architecture (Zeroes & <=₹ 20 PP)
  • Orchestrated cluster wise brand, pack, pricing, channel and portfolio strategy using internal and external data, consumer/shopper insights, to create a strong competitive advantage and gain share across markets
  • Used internal, external insights and data to identify white spaces across categories, channels, and portfolio, launching key SKUs like 250/400ml Zeroes, 740ml CSP, 850ml in Mango, 180ml Cans (GT), 2.5L (MT pack segregation) & Affordable Sparkling range across markets
  • Worked closely with Finance, Legal, Procurement, SC to assess the technical, finance and SC feasibility and viability as inputs for all BPPC intervention business cases across Core Sparkling, Juices, Energy & NPDs category
  • Influenced & aligned key stakeholders such as Commercial head, Strategy head, OU leadership, Finance team on the final decision point on BPPC changes, including the zeroes PET portfolio expansion
  • Worked closely with category team to provide inputs in creating segmented execution plans for successful execution and implementation of the BPPC strategy
  • Worked with the zones along with the RGM cluster heads to ensure implementation of BPPC strategy to achieve the planned GR, NR & EBIT with the right spread focused by delivering on the right pack & channel volume mix
Business StrategyPerformance ManagementBusiness PlanningSales OperationsOperations Management

Senior Area Sales Manager

Jun 2024Nov 2024 · 5 mos

  • Turned around Warangal Urban by growing @~11% UC for YTD Quarter ending September, the highest growth witnessed in the territory in 5 years since 2019 (5 yearCAGR of -1.1% for the territory), by appointing 3 new distribution points, redefining the WS RTM model, in the 2nd biggest town of Telangana, a huge growth lever even for 2025
  • Topped the AP & Telangana Zone in the Q3 DB incentive targets with an achievement of 97% making 12 out of 17 distributors achieve the Zonal contest
  • Fastest growing ASM (among 27) in combined states of Andhra Pradesh & Telangana, growing at 37% in the month of July, achieving 96% BP
  • Fastest growing ASM (among 27) in combined states of Andhra Pradesh & Telangana in premium category (Monster & Predator) growing by over 149% over 2023 Q3 (Jul-Sep Secondary Volume), becoming the first ASM to win the King of Beasts contest in record time of 45 days against the contest time of 3 months
  • Ranked 2nd among 110 ASMs in entire HCCB for Wholesale Summer Dhamaka Premier League, an initiative to incentivize the wholesale channel
  • 1 of only 2 ASMs (out of 15) in entire Telangana to achieve the Primary GR targets in Q3’2024, earning the Quarterly Sales Incentive for all quarters (only ASM to do so in APT) in the year till date update
  • Improved the market execution standards for Warangal Urban drastically from a score of 19 in January to year high of 55+ in the month of September, achieving 3rd highest geocompliance in Telangana with a score of 62+
Territory Account ManagementSales ManagementTeam ManagementPerformance Management

Area Sales Manager

Dec 2023May 2024 · 5 mos

  • Managing a Business ~ 100 Cr, handling 17 Distributors, 7000 retail & 100 wholesale outlets
  • Leading a team of 3 Sales Team Leaders with 30 frontline salesmen for Coca-Cola’s 200+ SKUs, handling more than 7500 customers on ground
  • Distribution & Sales management, in-market execution of POS materials across Wholesale & Retail
  • Fastest growing ASM in the zone amongst 15 ASMs in February 2024, @117% on Month BP
  • Ended Quarter 1 at 93% achievement of BP (growth at 13%), 2nd highest achievement in North Telangana
  • 2nd Fastest growing ASM in the zone amongst 15 ASMs in April 2024, growing by 57% over 2023
Sales ManagementTeam ManagementDistribution Management

Liquiloans

Summer Intern

Apr 2021Jun 2021 · 2 mos

Sortizy

Marketing Strategist

Jan 2021Feb 2021 · 1 mo

  • . As part of the Marketing team, worked on the digital marketing strategies and social media campaigns
  • . Curated content for the weekly blog, incorporating keywords to increase traction for company's website

10xtd

Industry Research Associate

Dec 2020Jan 2021 · 1 mo

  • . Involved in content writing for a global business thought leader
  • . Illustrated the upcoming concepts in multiple industries through secondary research

Cry - child rights and you

Social Work Intern

Nov 2020Dec 2020 · 1 mo

  • Conducting various fundraising and awareness campaigns for Child Rights and You (CRY)
  • Aided in fulfilling marketing objectives and educating children

Svkm's narsee monjee institute of management studies (nmims)

Committee Member, Alumni Relations Cell

Aug 2020Apr 2021 · 8 mos · Mumbai, Maharashtra, India

  • Contributed towards strengthening ties with 24000+ alumni base, NMIMS Mumbai
  • Assisting in corporate communication and event execution for alumni engagements

L2l international

Business Development Associate

Jan 2019Mar 2020 · 1 yr 2 mos · Noida Sector 15

  • Spearheaded consumer acquisition, retention, interaction, and satisfaction processes
  • Formulated a strategy that led to a surge in co-working space occupancy by 100% in 8 months
  • Devised BTL marketing strategies to increase footfall for German language vertical by 220%
  • Developed revenue sharing business models in collaboration with other educational consultants
  • Evaluated acquisition costs on fortnightly basis and delivered on KPIs of 2 Business Verticals.
  • Awarded Star Performer in recognition of outstanding performance during the year 2019

Blogger

The Sports Writer

Dec 2018Jan 2020 · 1 yr 1 mo

  • The Sports Writer is my personal blog where I talk about the current happenings in the world of Sports. Being a fan of multiple sports at heart, you will find me talking about Formula 1, Tennis, Cricket and Football.
SalesBusiness Development

Neat castle

Marketing Intern

Oct 2018Jan 2019 · 3 mos · Delhi

  • Conducted market research and contributed with creative ideas to website design and layout
  • Helped in developing content, creating presentations, and evaluating marketing strategies

Dr akhilesh das gupta institute of technology & management

Technical Advisor, Core Committee

Aug 2017Jun 2018 · 10 mos · Northern India Engineering College

  • . Advised the President on viable proposals submitted by the committee, NIEC Delhi
  • . Identified and recommended the best practices for smooth execution of events

Nbcc (india) limited

Summer Intern

Jun 2017Jul 2017 · 1 mo · East Kidwai Nagar

  • Learned about the construction of foundations and working of the sewage treatment plant on-site
  • Acquired knowledge about the use of waste materials like fly ash and wastewater in the project

Dr akhilesh das gupta institute of technology & management

2 roles

Event Coordinator, Core Committee

Mar 2017Mar 2017 · 0 mo

  • Co-ordinated with different teams to ensure smooth roll-out of the event, NIEC Delhi
  • Selected and led a sponsorship team of nine students to raise INR 45000 for the fest

Secretary General, Core Committee

Aug 2016Jun 2017 · 10 mos

  • Mediated all critical formal interactions with the top stakeholders of the institution
  • Facilitated successful conduction of technical and non-technical events, NIEC Delhi

Education

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Master of Business Administration - MBA

Jun 2020Mar 2022

Dr Akhilesh Das Gupta Institute of Professional Studies

Bachelor of Technology - BTech — Civil Engineering

Jan 2014Jan 2018

Bhartiya Vidya Bhavan-Delhi Kendra

undergraduate — Mathematics and Computer Science

Jan 2006Jan 2014

Stackforce found 100+ more professionals with Business Strategy & Sales Operations

Explore similar profiles based on matching skills and experience