Shivam Kumar

Digital Marketing Specialist

United Arab Emirates3 yrs 3 mos experience

Key Highlights

Expert in product-led growth strategies for fintech and Web3.
Proven track record in community building and developer relations.
Successfully led large-scale tech events with significant engagement.

Stackforce AI infers this person is a Fintech and Web3 community engagement expert with strong product marketing skills.

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Skills

Core Skills

Community BuildingCommunity ManagementEvent ManagementCommunity EngagementYouth Development

Other Skills

3D ModelingAnalytical SkillsBusiness ExpansionC (Programming Language)CommunicationCommunity DevelopmentCommunity MarketingCommunity Relations ManagementData AnalysisData ScienceData StructuresDeveloper RelationsEngineeringFront-End DevelopmentGo-to-Market Strategy

About

I work at the intersection of product-led growth, ecosystem expansion, and community design, helping early-stage and scaling teams build adoption-ready narratives, user pipelines, and long-term engagement loops. My experience spans a diverse set of domains, Layer 1 blockchains, stablecoins, neobanking, payment infrastructure, DeFi (LST/LRT), and decentralized identity systems. Across these ecosystems, I’ve led go-to-market strategies, launched developer-facing initiatives, and built community engines that compound organically. I specialize in: - Product-led growth strategy for fintech, Web3, and infrastructure products - Ecosystem marketing & Developer Relations, focused on activating builders and partners - Global community building for L1s, stablecoin products, and deep liquidity networks - Narrative design that bridges technical concepts with business outcomes - Growth & distribution playbooks that scale from zero-to-one and far beyond Team leadership, mentoring and managing cross-functional groups across marketing, DevRel, product, and community I’ve worked closely with founders, protocols, and ecosystem partners to create scalable programs that drive user acquisition, liquidity, TVL growth, cross-border expansion, and institutional trust.

Experience

Hela labs

Marketing Lead

May 2025 – Nov 2025 · 6 mos · Singapore · Remote

Neemo finance

Head of Marketing

Apr 2024 – Apr 2025 · 1 yr · Dubai, United Arab Emirates · Remote

Outdefine

DevRel Lead

Feb 2024 – Jun 2024 · 4 mos · San Francisco, CA

Giakaa

Head of Community

Sep 2023 – Jan 2024 · 4 mos · Remote

Community BuildingCommunity Relations ManagementCommunity MarketingOnline Community ModerationOperations ManagementCommunity Management

Masai

Community and Growth

Apr 2023 – Jul 2023 · 3 mos · India

Google

Head Co-Organizer- GDSC WoW DELHI NCR

Dec 2022 – Apr 2023 · 4 mos · New Delhi, Delhi, India · Hybrid

Led the Team of Google Flagship event i.e. GDSC WoW for Delhi NCR, one of India's largest hotspots, among 15 hotspots spanning 4 states.
Recruited and oversaw a team of 100+ students, enhanced team productivity by 20% through the implementation of performance metrics and feedback mechanisms.
Developed and executed marketing and promotional strategies to heighten event awareness, draw participants, and boost event visibility. Employed a zero-to-one approach to revitalize the WoW ecosystem in India, with a particular focus on Twitter.
Strategized and executed successful social campaigns, resulting in the 1st Google ranking of the event page for three consecutive months, with 100+ daily active visitors.
Cultivated partnerships with 30+ communities and influencers to enhance event visibility and engagement.
Introduced highly effective marketing tactics that resulted in a rapid surge of 2,000 registrations within 3 days.
Achieved a 120% increase in sponsorship revenue, exceeding the event's financial goals by conducting personalized outreach and skillful negotiations, securing key sponsorships from major industry players within 15 days.
Accomplished a successful rebranding of the Google Flagship event, transforming it into an industry-leading gathering, measured by a 200% increase in attendance and a 50% boost in social buzz.