Bhawana Soni

Product Manager

Bangalore Urban, Karnataka, India6 yrs 5 mos experience
AI Enabled

Key Highlights

  • 7+ years in product and business strategy.
  • Expert in user-centered product development.
  • Proven track record in enhancing core business metrics.
Stackforce AI infers this person is a Product Manager with expertise in EdTech and user-centered design.

Contact

Skills

Core Skills

Product ManagementMentoringProduct StrategyPlatform ProductsProduct Road Mapping

Other Skills

Career CounselingCommunity BuildingCommunity EngagementCommunity ManagementContent MarketingContent StrategyData AnalysisData AnalyticsEvent ManagementFigmaGenerative AI for Customer ServiceGenerative AI for SalesGo-to-Market StrategyInterviewingMarket Research

About

A growth and product enthusiast with 7+ years of experience in building product and business strategy, user research, design, and hiring helping in the growth of core business metrics such as revenue, NPS, UX. Interested in building user-centered products from scratch and scaling them.

Experience

Bhanzu

2 roles

Lead Product Manager

Jun 2024Feb 2025 · 8 mos

  • Built high engagement products for Students and Trainers to enhance NPS
  • Built AI based Automations for multiple business usecases
  • Built Payments Products, Credit policy and Trainer payouts
  • Built MVP of Refunds Management Platform
  • Enabled Trainers for greater User Experience
Product StrategyPlatform ProductsProduct RoadmapsGenerative AI for Customer ServiceGenerative AI for Sales

Product Manager

Jun 2022Jun 2024 · 2 yrs

  • Built the Students and Parents Dashboard Products for our paid users including User Profile, Student Progress, Assessment and Practice Tools, Reports Dashboard, Sessions & Recordings Dashboard, and Help & Support Sections.
  • Built the Trainer Dashboard features in sync with the Student Dashboard for the Trainers
  • Built a Centralised Customer Support Tool(Customer Lifecycle Manager, CLM) to manage customer lifecycle and ensure a smooth customer support experience, integrated with Zendesk for ticket management, Tata-Smartflow for Calls management, Sales-force for Lead management, Admin tool for batch & trainer allocations & transfer, session creation and cancellation, and Comms Platform for communication and messaging, Student Dashboard and Parent App for user profile and activity management.
  • Built internal products such as Admin Tool for new user onboarding for Sales, Batch Allocation & Transfer and Live-Ops Dashboard for Ops, Calling Dashboard for Customer Support teams, and Learning Management System for Content Team.
  • Hired and set up the Analytics and Design Teams and processes.
  • Working on new initiatives and products
Product Road MappingGo-to-Market StrategyProduct design and StrategySystems DesignData AnalyticsProduct Management

Nextleap

Product Mentor

Sep 2022Present · 3 yrs 6 mos · Bengaluru, Karnataka, India · Remote

  • Mentored and helped the Product Management Fellows of Cohort PMF C16, C21, C23, C26, C28, C30, C32, C34, C36, C38, C40, C42. My role in the two months PM Fellowship course revolves around
  • Taking interview preparation sessions,
  • Taking Mock Interviews,
  • Reviewing weekly assignments and
  • Helping in Grad Project and evaluating those.
MentoringProduct ManagementTeachingInterviewing

Crejo.fun

Product Manager

Jun 2021Jan 2022 · 7 mos · Bengaluru, Karnataka, India

  • Onboarded 30% of users to the total user base through Playshop product,
  • Experimented with 20+ categories of playshops and figured out the top-performing categories for different user segments, and their operations formats, and ensured a smooth product life cycle by preparing a monthly roadmap
  • Built the supply of teachers, managed their onboarding, training, and payments, and enabled them with the best practices of taking playshops
  • Managed the Playshop landing page, enhanced the UX by improving the content strategy and structure, introduced the Special Tag feature to the playshop cards, iterated different designs of playshop cards, worked with the design team to conceptualize each category card and posters, and added a WhatsApp widget to allow users to join WhatsApp groups
  • Conducted User Research and did Weekly RCAs for the constant feedback from users and made required improvements in the product, kept the stakeholders in loop with the user feedback across the products
  • Figured out the tech issues in the product life cycle and got them solved with the help of tech team, improved workflows and user journeys as and when required
  • Worked with the Growth and Marketing teams to try out different partnerships with the Playshop product with Jodo, Flipkart, MyGate, Apna Complex, Cvent, and Indian Army, worked closely with the Marketing and content team for email marketing, also conducted special playshops with personalities and Influencers like Ankur Warikoo, Freedom Fighter Mrs. Bharati, Divas Gupta, Major Mohammad Ali Shah, etc.

Uolo.com

Associate Product Manager

Sep 2020Jun 2021 · 9 mos · Gurugram, Haryana, India

  • Conceptualized and examined the product-market-fit for Live Hobby Class Product from the scratch, experimented and identified the top hobby class categories, operations formats, and scaled the product from 25 to 100+ classes per month.
  • Single-handedly managed Growth, Marketing, Operations, Research and Design, Content and Categories, Teachers Community, and Partnerships.
  • Conducted 500+ Customer Interviews, 20+ Analyses, and 15+ Actionable Insights for the product, category, operations, and user behavior, backed with the statistics and implemented improvements leading to an average of 5000+ WAU, 12000+ weekly class registrations, 750+ weekly Submissions, and 25-30% retention.

Meesho

User Researcher

Mar 2020Aug 2020 · 5 mos · Bengaluru, Karnataka, India

  • Conducted a research on New User Activation by taking 30+ user interviews which lead to the improvement of the New user onboarding flow by 5% and led to a decision to create a milestone frame-work for the 1st order journey with a theme of ‘Pehle Try kare fir Trust kare’.
  • Conducted user researches on Community Engagement, Gamification, Referral behavior of Resellers, and Playstore drop-off which are now going to be part of the next 1-year roadmap for various features.

Fampay

Happiness Officer

Sep 2019Feb 2020 · 5 mos · Greater Bengaluru Area

  • Was one of the first 10 employees of Fampay and led the Admin and HR functions. Established the work culture and the infrastructure of the startup.
  • Planned and executed FamPay’s first brand awareness event called FamJam, Conceptualised and executed the idea of a partnership program, and created a strong community of students called FamSquad, with over 25+ students from various schools
  • Conceptualised and executed 15+ on-ground research activities around Schools, Streets & Malls as the target locations for our brand campaigns.

Livspace.com

2 roles

Interior Designer

Jan 2019Aug 2019 · 7 mos

  • Handled over 35+ projects worth 2 Crores, from converting clients to developing the concept and design, till the execution, and built a rapport with the Designers, Pre-sales team, Vendor Managers, Vendors, and Project Managers.
  • Received the Spot Award for converting over 10+ prospects into active clients as a Design Associate.
  • Scaled our Cohort from a team of 2 to 15 Designers and Design Partners.
  • Led UX improvement and training of an internal project management tool, and trained 30+ designers of multiple cohorts and standardized the design development process.

Design Associate

Jul 2017Dec 2018 · 1 yr 5 mos

  • Spot Award holder as Design Associate

Education

Indian Institute of Technology, Roorkee

Bachelor's Degree — Architecture and Planning

Jan 2012Jan 2017

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