Prachi Upreti

Brand Manager

Chennai, Tamil Nadu, India6 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in data-driven decision making.
  • Proven track record in e-commerce growth.
  • Strong background in business analytics.
Stackforce AI infers this person is a Business Analyst with a focus on e-commerce and data analytics.

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Skills

Core Skills

Brand MarketingBrand StrategyData AnalysisBusiness Analytics

Other Skills

Amazon RedshiftAnalyticsBig DataBusiness AnalysisC (Programming Language)Category ManagementDatabase Management System (DBMS)Google AnalyticsHadoopMicrosoft ExcelMicrosoft OfficeMicrosoft Power BIMySQLPython (Programming Language)RDBMS

About

As a Business Analyst in Amazon's Retail business unit, I leverage data-driven insights to inform strategic decisions, optimize processes, and drive business growth. My role involves collaborating with cross-functional teams to analyze complex datasets, develop actionable insights, and implement solutions that enhance operational efficiency and customer experience. I hold an MBA in Business Analytics from NMIMS Mumbai, where I honed my skills in data analysis, statistical modeling, and business strategy. This academic background, combined with my practical experience, enables me to translate data into impactful business strategies, particularly in the retail domain. I am passionate about solving complex business problems and continuously improving processes through innovative data solutions. My goal is to make a tangible impact by aligning data insights with business objectives, ultimately contributing to Amazon's mission of being Earth's most customer-centric company.

Experience

Amazon

2 roles

Brand Manager

Mar 2025Present · 1 yr

  • Brand Manager with deep experience in e-commerce growth, owning end-to-end brand P&L across selection, availability, pricing, and promotions. Proven at driving profitable growth through data-backed assortment expansion, cross-sell program scaling, and tight collaboration with supply chain, marketing, and finance to elevate customer experience and brand health
Brand MarketingBrand Strategy

Business Analyst

Jun 2023Dec 2025 · 2 yrs 6 mos

Goqii

Data Analyst Intern

Jan 2022Aug 2022 · 7 mos

  • Developed & published Power BI Dashboards & ETL processes for Revenue analysis, Product & Vendor performance
Microsoft Power BIMicrosoft ExcelData AnalysisBusiness Analytics

Infosys ltd

2 roles

Technology Analyst

Jan 2021Jun 2021 · 5 mos

Senior System Engineer

Jun 2017Jan 2021 · 3 yrs 7 mos

Education

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Master of Business Administration - MBA — Business Analytics

Jan 2021Jan 2023

G.H.PATEL COLLEGE OF ENGG. & TECH. , V. V. NAGAR 011

Jan 2013Jan 2017

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