Harinder Singh Pelia

Co-Founder

Bengaluru, Karnataka, India11 yrs experience

Key Highlights

Founder of 10Xer Club for marketing talent.
Amazon Bestseller author with impactful marketing insights.
Led marketing for major brands at Reliance and Amazon.

Stackforce AI infers this person is a Marketing and Brand Strategy expert with a focus on E-Commerce and Fashion industries.

Contact

Skills

Core Skills

Venture CapitalEarly-stage StartupsGrowth MarketingE-commerceBrand ManagementDigital MarketingBrand Building

Other Skills

Brand MarketingBrand StrategyBusiness AnalysisBusiness DevelopmentBusiness InsightsBusiness StrategyCompetitive AnalysisConsumer BehaviorConsumer InsightConsumer Insight GenerationContent MarketingCorporate CommunicationsCustomer InsightData AnalysisFashion Marketing

About

Solving learning, soundboarding and hiring for marketing talent in India, is hard. But it surely HAS to be done. A group of passionate, top marketers have embarked upon this mission with me. Get early access to the 10Xer Club: a community with a mission to overturn inefficient legacy systems which have stopped great people from being matched with great opportunities.

Experience

Penguin random house

Author - Who The F**k Are You (Amazon Bestseller)

Oct 2025 – Present · 5 mos

Who the F**k Are You is the antidote to cringe “personal branding.” It shows you how to strip away the bullshit and uncover your Minimum Viable Self: the smallest, rawest, most magnetic version of you worth amplifying. With science-backed exercises, wickedly honest stories, and irreverent wit, it takes you from invisible nobody to un-ignorable force, without ever selling your soul or dancing in Reels.

Jaico publishing house

Author - The Psychology of Marketing (National Bestseller)

Jan 2025 – Present · 1 yr 2 mos

The Psychology of Marketing debuted as an Amazon Bestseller - #1 in Marketing and #1 in Sales and has been consistently out-selling 'Marketing Management by Philip Kotler' since launch.

10xer club

Founder

May 2024 – Present · 1 yr 10 mos · Bengaluru, Karnataka, India

Solving up-skilling, networking and hiring for Marketing Talent in India.

Venture CapitalEarly-Stage Startups

Antler

Entrepreneur in Residence

Feb 2024 – Present · 2 yrs 1 mo · Bengaluru, Karnataka, India

Making progress inevitable with some stellar folks.

Venture CapitalEarly-Stage Startups

Amazon

Marketing Lead - Amazon Fashion

Apr 2022 – Apr 2024 · 2 yrs · Bengaluru, Karnataka, India

Received the coveted “Day 1 Champion” award from the Head of Amazon India.
Received the “Most Valued Chair” award for Customer Obsession, from the Head of Amazon Fashion & Beauty.
Helping build and scale cool, new things at Amazon Fashion.
Building brand love and driving discoverability for Softlines Private Brands - responsible for driving all marketing channels (on and off-site) as well as performance/growth efforts through Amazon Ads.
Leading the premiumization charter for Amazon Fashion & Beauty.
Traffic, customer lifecycle & creative excellence for the Plus-size and Eyewear businesses.
Growth for Amazon Fashion & Beauty through marketing whitespaces and new channels.

GrowthE-CommerceBrand BuildingPerformance Based MarketingGrowth Marketing

Reliance brands limited

3 roles

Marketing Leader - Ajio Luxe, Diesel India (General Manager - Marketing & PR)

Promoted

Apr 2021 – Apr 2022 · 1 yr

Marketing Lead for AJIO LUXE, DIESEL, THE WHITE CROW, THE TANK
Brand Strategy | Digital Marketing & Social Media | Campaign Management & Budgetary control | Influencer Marketing & Advocacy | eCommerce/Performance Marketing | Consumer Research & Insights | Events & Experiences | BTL | PR | Media Planning & Buying | Alliances & Partnerships

Brand ManagementContent MarketingDigital MarketingFashion MarketingGo-to-market Strategy

Senior Marketing Manager

Aug 2019 – Apr 2021 · 1 yr 8 mos

Marketing Lead for Diesel, The White Crow, The Tank.
Also worked on key projects for Hamleys UK, SatyaPaul, Vision Express, Luxury Shopping Festival, Employer Branding team at RBL.

Brand Building

Marketing Manager

May 2018 – Aug 2019 · 1 yr 3 mos

Marketing Lead for Diesel, The White Crow

Brand Building

Micromax informatics ltd

Marketing Manager

Aug 2016 – May 2018 · 1 yr 9 mos · Gurgaon, India

Helping build one of India's most iconic & inclusive homegrown brands. Fighting competitors with deeper pockets everyday with smart & effective campaigns.
Marketing Lead for a Rs. 1000+ crore SBU at Micromax, that's registering highest growth within the firm.
Planning & delivery of all brand marketing activities for the two highest-growth SBUs within Micromax
Categories: Smartphones, LED TV, ACs, Washing Machines, Refrigerators, Room Coolers, Sound Bars, Bluetooth Speakers
International markets handled for Mobile business: Russia, Bangladesh, Nepal, Sri Lanka, UAE, Vietnam, Papua New Guinea & Kenya

Brand Building

Carrier midea india

Assistant Brand Manager

Apr 2015 – Aug 2016 · 1 yr 4 mos · Gurugram, Haryana, India

Categories handled: Air-Conditioners & Home Appliances (primarily Washing Machines)
ATL and Digital Marketing
Working on ATL campaigns for Carrier ACs & Midea Home Appliances across mediums
Conceptualized and executed the #SaluteTheHomemaker campaign, which went viral and got over 11,000,000 views (https://www.youtube.com/watch?v=enP09B7NlnU)
End-to-End Ownership of the Social Media page. Responsible for content development, analytics and promotions online.
Executing brand shops and display advertising for Carrier & Midea brands on Flipkart & Amazon
Developing all kinds of marketing collateral, in-shop branding & POS material
Handling BTL activations, exhibitions, events and enabling the In-Shop Demonstrator program
Conducting market research to understand the consumer's purchase journey, needs and delighters and translating them into product features in collaboration with the product planning team
Planning & activation for all consumer finance scheme activation & with Bajaj Finance

Brand Building

Dr. reddy's laboratories

Brand Marketing Intern

Apr 2014 – Jun 2014 · 2 mos · Hyderabad Area, India

Worked in the Global Generics business with the OTC (over-the-counter) products team.
.
Conducted a Market Opportunity Assessment for OTC brands in the Kids (5-15 years old) segment and delivered two product concepts for possible product launches for Dr. Reddy’s
Evaluated the effectiveness of the Nise Chemist Program (a channel management program for the brand Nise Gel) through across Hyderabad, Mumbai & Kolkata and developed a plan to increase retailer buy-in
Designed & delivered a tool to monitor the % Lift, target compliance, incremental sales revenue & Overall ROI, chemist-wise, region-wise & nationally under the Nise Chemist Program
Received a Pre-Placement Interview (PPI) at the end of the internship.