Aditi Gupta

Business Development Executive

Delhi, India8 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Proven track record in driving digital marketing strategies.
  • Expertise in managing large-scale user growth initiatives.
  • Strong leadership in cross-functional team collaborations.
Stackforce AI infers this person is a Digital Marketing and Growth Strategy expert in the Telecommunications and Fintech sectors.

Contact

LinkedIn

Skills

Core Skills

Digital MarketingGrowth Strategies

Other Skills

Adobe PhotoshopAnalyticsBusiness AnalyticsBusiness Growth StrategiesBusiness StrategyCConsultingContact Center ManagementCross-functional CollaborationsCustomer JourneysCustomer Lifecycle ManagementFacebook AdsGoogle AdsGrowth ManagementGrowth Marketing

Experience

Airtel

3 roles

Online Acquisitions Head - Non-Mobility | Wi-fi | DTH | Black | Referral | Digital Marketing | SEO

Jun 2024 – Present · 1 yr 9 mos

  • Driving acquisitions for Airtel businesses via Organic, Own Base and Performance Marketing
Growth Strategiesproduct led growthDigital MarketingLeadershipCross-functional Collaborations

Head - Digital Centre of Excellence

Oct 2023 – Jun 2024 · 8 mos

  • Leading Performance Marketing and SEO for Airtel
  • Managing outbound call centres for online acquisitions

Head of Thanks App | MAU & DAU Growth

Jan 2022 – Sep 2023 · 1 yr 8 mos

  • Driving MAU and DAU growth for 100Mn Users App - Airtel Thanks App

Paytm

5 roles

Senior Manager, Paytm Payment Instruments

Aug 2021 – Jan 2022 · 5 mos

  • Owned adoption and growth of Paytm Payment Instruments

Executive Manager, Paytm Payments Bank

Apr 2021 – Oct 2021 · 6 mos

  • Spearheading User Activation and Engagement

Executive Manager, Paytm Wallet

Nov 2020 – Apr 2021 · 5 mos

  • Owning User, Usage and P&L growth of Paytm Wallet

Growth Manager, Paytm Wallet

May 2020 – Oct 2020 · 5 mos

Growth Manager, Paytm E-commerce

May 2019 – Apr 2020 · 11 mos

  • Owned User and P&L growth of Unstructured E-commerce verticals including Consumer Electronics & Grocery

The boston consulting group (bcg)

Summer Associate

Apr 2018 – May 2018 · 1 mo · Gurgaon, Haryana, India

  • Cost optimization project for a leading BPO & IT services provider

Grail research(integreon)

Analyst

Aug 2015 – May 2017 · 1 yr 9 mos · Noida Area, India

  • Market research and strategy consulting projects across FMCG, insurance, pharma and printing industry

Eyp creations pvt ltd

Intern

Jun 2015 – Jul 2015 · 1 mo · Mohali

  • Planning and execution of ATL and BTL marketing campaigns for Brands

Researchwire knowledge solutions

Intern

Jan 2014 – Jun 2014 · 5 mos · Mumbai Metropolitan Region

  • Intellectual Property Research to conduct patent novelty check and recognize product infringements

Education

Indian Institute of Management, Calcutta

PGP

Jan 2017 – Jan 2019

Punjab Engineering College

Bachelor of Technology (B.Tech.) — Electrical Engineering

Jan 2011 – Jan 2015

St.Stephen's school, chandigarh

Jan 1999 – Jan 2009

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