Harpreet Singh

Program Manager

Pune, Maharashtra, India16 yrs 6 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Led over 1000 A/B tests to optimize KPIs.
Expert in transforming data into actionable insights.
Strong focus on enhancing customer experience.

Stackforce AI infers this person is a data-driven professional in E-commerce and Digital Marketing.

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Skills

Core Skills

A/b TestingWeb AnalyticsData Analysis

Other Skills

Adobe AnalyticsArtificial Intelligence (AI)Business StrategyCampaign AnalysisCustomer AnalysisCustomer InsightData StorytellingDesign ThinkingGoogle AnalyticsMarketing StrategyOmniturePredictive AnalyticsSAINT ClassificationSEO copywritingSocial Media

About

At eClerx, as Associate Program Head, I lead a team of CRO Leads in a mission to elevate the customer experience of a leading sports brand through deep data analysis. A key achievement is the successful implementation of a CRO program featuring over 1000+ A/B tests, which, through collaborative effort, has optimized business KPIs and streamlined processes. Our team's rigorous testing framework has been instrumental in minimizing false positives, providing stakeholders with reliable and impactful insights. My prior experience as a Lead Consultant honed my abilities in web analytics and data storytelling, enabling me to transform complex data into clear and persuasive narratives for decision-makers. This foundation, carried over from Vodafone to eClerx, continues to drive my focus on leveraging webmaster services to improve digital channel performance and consistently exceed strategic targets in partnership with my dedicated team.

Experience

Eclerx

2 roles

Associate program Head

Promoted

Oct 2021 – Present · 4 yrs 5 mos

Repharse
As the head of the CRO program for a prominent retailer, I am responsible for overseeing a team that executes A/B tests and analyzes their results. Since 2019, we have successfully conducted 903 A/B tests, averaging around 20 tests per month.. My primary objective is to deliver accurate and timely results to all stakeholders, while also improving business key performance indicators through process enhancements. Additionally, I strive to minimize the occurrence of false positive tests.

A/B TestingPredictive AnalyticsWebmaster ServicesWeb AnalyticsData Storytelling

Lead Consultant

Jul 2019 – Oct 2021 · 2 yrs 3 mos

Vodafone india service pvt ltd

Manager

Jan 2019 – Jul 2019 · 6 mos · Pune, Maharashtra, India

Vodafone india services pvt limited (vispl)

Assistant Manager

Nov 2016 – Jan 2019 · 2 yrs 2 mos · Pune

Eclerx

Process Manager

May 2013 – Nov 2016 · 3 yrs 6 mos · Pune Area, India

Leading web analytics process for security software company

Web Analytics

Gurgaon, haryana

Digital Data Analyst/ Web Analyst

Oct 2011 – Apr 2013 · 1 yr 6 mos

Working on various tools of Omniture like Site Catalyst, Excel Client, Discover, Data Warehouse, Click Map Double click ( Bought Media tool) and worked on other another tools Hitbox, Google Analytics, Web Trends.
Doing Campaign analysis
Generating Periodic as well as Ad-hoc Site Performance analysis
Generating weekly analysis on how bought media is performing
Social Media analytics
Creating dashboard and analysis of Nokia sites

OmnitureGoogle AnalyticsCampaign AnalysisWeb Analytics

Nvish solutions

Web Analyst

Sep 2009 – Oct 2011 · 2 yrs 1 mo · Chandigarh, India

In Nvish I worked in Web Analytics team for Sony PlayStation and was responsible for Implementation of Adobe Analytics on website and Reporting on Web Pages and Marketing channels. Here I learned about technical aspects of Adobe Analytics - VISTA rules, SAINT Classification, Marketing channel processing rules.

Adobe AnalyticsVISTA rulesSAINT ClassificationWeb Analytics