Jun 2021 – Nov 2021 · 5 mos · Paris, Île-de-France, France

May 2020 – Dec 2020 · 7 mos · Paris, Île-de-France, France

Mar 2020 – Apr 2021 · 1 yr 1 mo · Paris, Île-de-France, France

• Accompanying a new generation of women around the world, the UNESCO & Women@Dior:
• Women Leadership & Sustainability program is dedicated to the topic of gender equality and
• women’s leadership for a responsible future.
• Combining high standards and excellence, this multilayered and ethically minded year-long
• program is based on five fundamental values: autonomy, self-care and self-awareness, inclusion,
• creativity and sustainable development.
• These five themes are taught through a personal mentorship by a Dior talent, exclusive courses led
• by the world’s most prestigious experts in their fields, inspiring interviews from Leaders, friends of
• the House of Dior, the LVMH Group and UNESCO, as well as the creation of a project supporting the
• empowerment of young girls: the Dream for Change project.

Jan 2016 – May 2019 · 3 yrs 4 mos

• Managed the internal operations of a global account based in the US:
• Worked with the team to align internal operations and KPIs
• Developed Standard Operating Procedures and conducted trainings for the team members
• Developed performance improvement plans, and recommendations for optimizations.
• Recorded all project related work flows; created finance trackers, resource allocation and capacity utilization reports.
• Tracked compliance of the team against SOPs and take stock of trainings

Mar 2014 – May 2019 · 5 yrs 2 mos

• Execute marketing research and planning support for global brands.
• Key Solutions and Project:
• o Consumer and Shopper Insights: Analysed data for in-store purchase behaviour to understand shopper behaviour at retail labs and test hypotheses related to product colour and type, and level of interaction across store sections
• o Analysis of the marketing materials and briefs launched by an FMCG company across the various geographies it was operating in. Conducted Qualitative interviews with the global brand and marketing teams that were involved with the launch of the marketing materials in their local markets.
• o Trend Spotting: Identified trends in the retail and e-commerce industry that could be associated with any major strategy shift and analysed their changing impact over time. Developed superset of innovative capabilities that retailers have built to stay relevant in the apparel and footwear market and used it as a benchmark to evaluate the client's performance
• o Market Intelligence: Understand the social commerce industry and identify the market size, and the initiatives across key players in the social commerce space. Devised a typology for the social network driven sales based on the core platform function, identifying the market size and trends across various countries. Identified the features that enable commerce and their use cases across social commerce platforms such Facebook, Instagram and Pinterest