Jan 2024 – Apr 2025 · 1 yr 3 mos · Bengaluru, Karnataka, India · On-site

Jul 2022 – Jan 2024 · 1 yr 6 mos

• Director

Dec 2021 – Jun 2022 · 6 mos

• Associate Director

Oct 2020 – Nov 2021 · 1 yr 1 mo

• Associate Director

Jan 2020 – Oct 2020 · 9 mos

• Associate Director

Jan 2019 – Dec 2019 · 11 mos

• Senior Business Development Manager II

Nov 2017 – Dec 2018 · 1 yr 1 mo

• Senior Business Development Manager

Jan 2017 – Oct 2017 · 9 mos

• Responsible for activating personal care brands in Modern Trade through promotions and building brands in store through visibility and instore activations. Engage with Modern Trade Retail partners in Joint Business planning through Joint Marketing plans and Category Management.

Oct 2014 – Dec 2016 · 2 yrs 2 mos

• Worked as ASM in the personal care division handling a cluster of mini metros - Nagpur, Nashik, Aurangabad, Bhiwandi & Goa
• Managed a business geography worth INR 1.2 billion annually for Unilever India
• Lead a team of 8 sales officers and 3 activation experts to manage 15 distributors driving growth across 18000 retail outlets
• Implemented demand generation activities, loyalty programs and in store merchandising leading to a growth of 25%+ on the future core SKUs
• Piloted roll out of a new channel leading to an All India launch of the 'Small Super Market' Program

May 2013 – Sep 2014 · 1 yr 4 mos

• Area Sales and Customer Manager - Foods and Beverages - May '13 - Aug '13
• Worked on a project in the FNB portfolio for HUL to address the salesman issues and improve the servicing quality to retailers in Goa
• Piloted shared salesman for 2 different portfolios of HUL in order to drive economies of scale given the vast geographical spread in Goa
• Brand Activation, AXE - Dec '13 - Feb '14
• Designed an activation idea to help brand AXE reach out to over a million young guys nationally
• Created a cost and feasibility grid and made suggestions on the roll out plan basis a pilot in Mumbai
• Assisted the brand manager of AXE to land engaging assets for the 'AXE WEIRDASS Pajama Festival'
• Developed engaging launch ideas to land the proposition of 'Don't fade away, Leave your Signature' for the launch of AXE Signature
• Relaunch of OMO, Unilever Dubai - Mar'14 - May '14
• Launch objective – Land the brand proposition in 24 hours to 30% of Gulf households and surprise competition with a massive media outbreak
• Single-handedly responsible for the promoter program contributing to 50% of the category sales
• Conducted training sessions for 200 promoters that were deployed across Middle East
• Worked with the media team to understand the specs requirement for 4000+ OOH facings in the region
• Ideated on the POSM to arrive at interactive techniques of landing the new proposition of the brand to the shopper
• Category Management & Joint Business Plan, PUREIT - Jun'14 - Sept'14
• Established key cat man elements with Croma, Future Group, Reliance, Vijay Sales for Joint Business plans
• Built an activity matrix that acts as a guide to the various BTL activities and promos that best works with customers
• Streamlined the collateral deployment process for efficient execution in store

Apr 2012 – May 2012 · 1 mo · Gurgaon, India