Divanshee Jindal

Founder

Bengaluru, Karnataka, India12 yrs 10 mos experience

Highly Stable

Key Highlights

Expert in Go to Market strategy and brand development.
Led record growth for Lakme brand at Unilever.
Founder of innovative skincare brand, The Solved Skin.

Stackforce AI infers this person is a B2C Consumer Goods expert with a focus on brand development and marketing strategy.

Contact

Skills

Core Skills

Brand DevelopmentMarketing StrategyGo To Market StrategyGrowth PlanningSales OperationsTeam ManagementProject ManagementChange Management

Other Skills

AnalyticsBeauty IndustryBusiness AnalysisBusiness DevelopmentBusiness StrategyCompetitive AnalysisConsumer InsightsCosmeticsCost ManagementGrowth StrategiesInnovation RoadmapManagementMarket AnalysisMarketingMarketing Mix

About

A consumer-obsessed Business Leader with 9+ years of overall experience including working with some of the most iconic consumer brands at Unilever. Throughout my career, I have focused on identifying key consumer insights and converting them into innovations in products and business models, leading to consumer delight and in turn disproportionate growth for business. My core competencies are Go to Market strategy, Growth planning, Brand Development, Shopper & Trade Marketing, P&L Management, Channel Strategy, Demand Planning, Sales Operations and Analytics. I am a problem solver, an expert at execution and popularly known as Duracell because of the amount of energy I bring to everything I do.

Experience

The solved skin

Founder CEO

Jan 2023 – Present · 3 yrs 2 mos · Bengaluru, Karnataka, India

The Solved Skin has been born out of a deep conviction in what good skincare looks like - easy to use, gentle, and effective at making skin healthy over a long term.
The Solved Skin = clear, healthy, radiant skin

Naima

Co-Founder

Mar 2021 – Apr 2022 · 1 yr 1 mo

At Naima, we're looking to empower women to make informed health decisions

Hindustan unilever ltd

6 roles

BRAND DEVELOPMENT MANAGER, GLOW & LOVELY

Mar 2019 – Apr 2020 · 1 yr 1 mo

Responsible for developing new launch mixes, packaging & product mixes, re-launches, communication & advertising development, innovation roadmap, long-term brand strategy and brand equity.
Designed a range of therapeutic solutions to offer safe and more effective alternatives for the skin pigmentation sufferers and worked on identifying relevant consumer insights, crafting proposition concept, and the other elements of the marketing mix to create a potential USD 15 Mn incremental business opportunity for the brand.

Brand DevelopmentConsumer InsightsInnovation RoadmapMarketing MixMarketing Strategy

TRADE & SHOPPER MARKETING MANAGER, LAKME

Promoted

Apr 2016 – Apr 2019 · 3 yrs

Led the go-to-market strategy and growth planning for Lakme. Generated trade & shopper insights to identify growth opportunities, and managed stakeholders across sales, category, supply chain, finance to build solutions. Drove execution to win with shoppers in stores
▪ Awarded for delivering fastest growth among all Unilever brands in India for 2017 & 2018 consecutively
▪ Crafted retail expansion strategy by identifying distribution opportunities for Lakme, more than doubling the direct distribution during tenure
▪ Conceptualized & deployed a new low-cost assisted-selling model to transform the shopper experience and turn around the performance of the brand in mid-end stores. The model was featured on Unilever Global Channel portal as a case study, and was replicated by other business units.
▪ Formulated a repeatable activation model targeting key shopping occasions identified for category based on consumer insights to provide wow experience to shoppers leading to disproportionate business growth with healthy return on marketing investments
▪ Led in-market execution plan for all launches, using shopper and trade insights to ensure solid distribution buildup – achieved business and distribution targets for >90% of new launches in the market
▪ Designed a decision tree using early performance indicators to predict success potential of innovations and plan future actions to maximize market opportunities for successful launches while minimizing the supply chain costs for failures

Go to Market StrategyGrowth PlanningTrade MarketingStakeholder Management

AREA SALES & CUSTOMER MANAGER, RURAL MAHARASHTRA

Sep 2014 – Mar 2016 · 1 yr 6 mos

Led and motivated a team of 3 Senior Executives, 22 HUL executives and 150 salesmen across 62 distributors to manage an area spanning 8 districts, 94 tehsils and covering a population of 24 Mn - managing an annual TO of USD 56 Mn
▪ Planned infrastructure strategy to capture whitespaces using macroeconomic factors - fastest growing rural area in branch
▪ Deep dived to identify local market opportunities and designed & deployed micromarketing plans to grow relevant portfolio
▪ Trained & coached the team and enabled 7 promotions within little over a year

Team ManagementSales ManagementMarket AnalysisSales Operations

PROJECT MANAGER, WIMI

May 2014 – Sep 2014 · 4 mos

Managed rollout of WIMI – a strategic project to revamp the structure of Sales and Trade Marketing organization of Unilever to drive better regional focus.
▪ Liaised with senior stakeholders to land the change management program across Sales, IT, finance, SC, HR & DP
▪ Led internal communications for the organization to ensure timely knowledge transfer for a smooth transition
▪ Designed training programs for senior sales leaders heading the new consumer clusters to help them adapt to the new roles

Change ManagementStakeholder EngagementTraining Program DesignProject Management

UFLP Trainee

May 2013 – Apr 2014 · 11 mos

Managed marketing communications design process for a laundry innovation platform focused on saving water
▪ Conducted 80 hours of immersion with women in slums to gather insights on proposition to sharpen communications