Jan 2024 – Jan 2025 · 1 yr · Gurugram, Haryana, India · Hybrid

• #One Year 'Fixed Term Role' with App store
• Unlocking & supercharging growth of subscriptions business for Indian App Store*
• Partnership & BD with key app developers in the entertainment (OTT), dating/matrimony and ed tech space
• Helping developer ecosystem optimise their apps through analytics, consulting, unlocking Apple ecosystem & running scaled programs

Jan 2023 – Dec 2023 · 11 mos · Bengaluru, Karnataka, India · Hybrid

• Velocity.in | Director of Portfolio Acceleration (e-commerce) & Demand Generation ( *4 months Full-Time*)
• Developing strategic pitch and GTM plans for 3 clients (4 months)
• Growth strategies for helping D2C brands scale (2 months)
• Business Development for recruitment startup (4 months)
• GrowthX participant & Demo-Day finalist(2 months)

Sep 2021 – Dec 2022 · 1 yr 3 mos · Bengaluru, Karnataka, India · Hybrid

• Led the revenue & growth team for ~$100 M+ Beauty & Personal Care charter
• Growth strategy: Identified sources of growth, focus cohorts & white-spaces to play in
• Improving conversions through value optimization
• Improving customer engagement & repeat rates through segmented targeting & lifecycle management
• Delivering biggest BPC sale events for Myntra
• Developing & implementing product roadmap & multiple conversion product features.
• Solved for reseller-driven burn / bad sales for the category

Dec 2018 – Sep 2021 · 2 yrs 9 mos · Gurgaon, Haryana, India

• Build & led a SWAT team on cross-functional projects on internal strategy & process improvement
• Program evaluation, GTM strategy of IndiGo’s loyalty program
• Develop Digital roadmap to improve web/app rev share
• Crew accommodation cost reduction & system redesign
• Process improvement on Mishandled baggage issues & Fuel economy improvement
• Other areas of work: Rotation & fleet assignment model, Bank processing fee reconciliation, Customer satisfaction & NPS, etc

May 2017 – Nov 2018 · 1 yr 6 mos

• Leading the Development & implementation of road-map for reduction of infant mortality in Rajasthan
• BCG’s biggest ever profit enhancement project to transform India's largest steel player (worked across product portfolio optimization, OEE improvement, & plant governance)
• Designed, Implemented an On-the-job training program for Saudi Ministry of Labour for skill up-gradation of the naton's graduate workforce
• Strategy for stabilizing the employment situation in India, by designing a 'future of jobs' systems thinking program, with CII & DIPP; Recommendations published in BCG Perspectives
• http://media-publications.bcg.com/BCG-CII-India-Future-of-Jobs-Mar-2017.pdf

Apr 2015 – Apr 2017 · 2 yrs

• Supply chain cost solutioning for the export business of a global automotive player
• OTIF (On Time in Full) improvement & supply chain transformation of a large Indian Pharma player
• Quality & supply chain improvement strategy for one of the world's largest pharma companies
• Cost optimization through value engineering for real estate players

Apr 2014 – Jun 2014 · 2 mos · Gurgaon, India

Aug 2013 – Feb 2015 · 1 yr 6 mos · Lucknow Area, India

• Managed campus recruitment for over 900 students & achieved the fastest summers process; Handled relationships with companies like Avendus, P&G, Deutsche Bank, American Express, etc.
• Conceptualized Placement Committee CRM system - for organizing the company reachout process

Mar 2012 – May 2013 · 1 yr 2 mos · Bangalore

• Part of the Sales Analytics and Strategic Marketing team (Data analytics on sales prospects’ funnel & responsible for business process improvement in sales)
• Forecasted revenue with >95% accuracy for 3 business units with combined revenue of $200 M
• Designed MIS dashboards for enhanced performance tracking & management (presented to BoD)
• Collaborated with VP, R&D on CEO sponsored project to improve estimation of business targets

Jul 2011 – Mar 2012 · 8 mos · Bengaluru Area, India

• Working on analysis and reporting for various APIs and interfaces of the 'Hotel' division of Travelocity.com, using tools like excel, VBA, Unix and SQL.
• Drove the 'designing & descriptive content' part of the integration project of Travelocity with Mashery (an API hosting portal): Interacted with cross-functional teams across different levels
• Won first prize in 'The Big Pitch': An intra-Sabre business plan competition, held in Dec, 2011.

Jan 2011 – Aug 2011 · 7 mos

• (Worked on live projects for one of the major financial services providers of the US, using SAS and Excel and engaged in various levels of client interaction)
• Work Description - Decompose high-level information into details, abstract up from low-level information to a more general understanding, design and execute the methodology for the client request. Projects :-
• Deep dive to analyze cross-product competition as the customer moves from one product to the other. Received 'spot award' from Mu Sigma, and it won the 'Supplier of the year' award from client
• 'Propensity to Churn': Attrition Modeling for the pre-paid debit card customers using Regression
• 'Marketing Effectiveness': To understand the impact of various marketing campaigns on sales

Aug 2009 – May 2010 · 9 mos · Pilani, Rajashtan

• Managed a 60-member strong team at the club, which was responsible for promoting photography on campus. And I organized several exhibitions and competitions, specifically for OASIS- an International Inter-college Cultural Festival at BITS.