Sep 2024 – Present · 1 yr 8 mos · Delhi, India · On-site

• Sushasan | Video podcast series on stories of transformation and good governance
• Gathered 8M views by launching 2 Seasons (8 episodes); coordinated with 2 vendors for production and post-production
• Convinced 10 civil servants (IAS, IPS, etc.) to appear on Sushasan by creating targeted outreach and pitching the podcast
• Engaged 2k+ audience at 5 top B-schools by organizing 5 episodes with guests like Manjari Jaruhar & Indu Bhushan
• Scaled YouTube channel to 10x (2.8k -> 27.6k followers) & Instagram handle to 2.3x (10k -> 23k) followers in 6 months
• Increased CTR (2% -> 5%) by improving YouTube packaging (thumbnails, titles & tags) using principles of YouTube SEO
• Onboarded 6 Influencers (cumulative following of 500k) for Instagram content dissemination with a budget of Rs. 75k
• The Governance Challenge(TGC) | National governance case comp. for 30 business and public policy schools in India
• Hosted 400+ at Summit Round attended by Naveen Patnaik- end-to-end logistics, branding, guest invitation & vendor mgmt
• Created case problem on ‘Women Empowerment’ after research & collaboration with Odisha govt & funding partner BMGF
• Secured Rs. 7 Lakh deal (20% cost↓vs previous year) with Unstop for application management & affiliate marketing
• Achieved 9.7k registrations (47%↑ YOY) by coordinating with 30 B-schools & driving drip marketing on Email and WhatsApp
• Attained submission ratio of 50% (75%↑ from 2022) by conducting 6 AMA & 3 mentoring sessions for 1.5k+ students

Dec 2022 – Sep 2024 · 1 yr 9 mos · Delhi, India · On-site

• Code for GovTech(C4GT) Program
• Increased LinkedIn followers by 220% over 2 months (1.1k -> 3.5k), by curating Social Media strategy & generating consistent content
• Scaled discord channel by 15x (650 to 10k) in 1 month by initiating a Campus Ambassador program in Top 100 Engineering colleges
• Achieved 42k registrations by negotiating with Unstop to become to platform partner; saved 10% payout by defining success metrics
• Onboarded 5/20 Digital Public Goods (DPG) orgs. to provide open-source projects - created project onboarding tracker and pitch deck
• Achieved a NPS of 90 by organizing a 5-day bootcamp for selected contributors with sessions on upskilling to make them project ready
• Engaged with 150+ attendees by organizing Inauguration event of C4GT with 2 panels (DPG experts like Abhishek Singh, Pramod Varma)
• Coordinated with 2 external vendors & 5 senior internal stakeholders while creating 2 videos for Inauguration and Closure event
• Campus Outreach and Engagement
• Engaged with 1k+ audience at IIMI, IIMB & ISB by organizing 3 fireside chats with guests in the governance space (Sushasan on Campus)
• Hosted "Everything Impact Consulting" sessions for over 2k students across 6 prominent B-schools after thorough needs assessment
• Secured 10+ pivotal roles through contract negotiations with 3 HR agencies and by leading 2 associates towards lead generation
• Directed successful campus recruitment, securing 45 top consultants from 15 elite UG and PG institutions, including Top 6 IIMs & ISB
• Enabled 3x applications at 3 UG campuses (300+ -> 900+) by negotiating early slots and employer branding activities