Mar 2024 – Apr 2025 · 1 yr 1 mo · Hyderabad, Telangana, India · On-site

• 1. Led marketing strategy for growth products like R2R and treasury by reviewing key performance metrics weekly
• 2. Created an immediate uplift of 6x increase in clicks, >80% impression share, 5x increase in conversions by
• recommending an increase in budget by 3x and keywords by 10x for paid search campaigns to solve for low outputs
• 3. Strategized a process to reach top 3 ranking for 50% of keywords by upgrading page quality, adding backlinks, etc.
• 4. Analyzed ABM tactic productivity and designed a performance management framework to improve FTE retention
• 5. Benchmarked output and cost metrics vs key competitors to identify potential funnel leakages and optimizations

May 2022 – Mar 2024 · 1 yr 10 mos · Gurugram, Haryana, India · Hybrid

• Designed a growth strategy for a global wealth management player by identifying trends and opportunities and recommending higher penetration in a growing market, launching new products and catering to a new customer base
• Developed the flagship India banking profit pool model to understand the unit economics & market attractiveness of various banking segments in India like consumer & corporate lending, distribution of products and deposits
• Synthesized a Point-Of-View document for UK Wealth Management market covering trends related to wealth distribution, assets under management, revenue pools, current advice gaps and future opportunity for market players
• Identified & recommended key growth strategy for a leading NBFC by restructuring the existing portfolio to cater to a new customer base and launching new product segments with attractive TAM and rapid expected growth

Nov 2021 – Jan 2022 · 2 mos

Apr 2021 – Jun 2021 · 2 mos

• Conducted foundational research by establishing the scope, hypothesis and table of content for an external report, covering the opportunity size, digital consumption patterns and key behavioural trends of vernacular internet users
• Identified & Interviewed 20+ suitable cross-functional stakeholders having expertise in targeting Vernacular Users
• Drafted a whitepaper by identifying Gaps in vernacular space to explore potential monetization opportunities
• Examined 30+ reports on vernacular users & created a structured database facilitating easy access to information

Nov 2020 – May 2022 · 1 yr 6 mos

• Selected amongst 250+ as a POC for 1.4k+ alumni, handling a total budget of Rs. 10L+ for various events
• Fostered the growth & reach of social media handles by engaging and building relationships with alumni
• Organized Corp. Alumni Workshops; formalized National, International Chapters & Alumni Association

Nov 2020 – Feb 2021 · 3 mos

• Led Campus Influencer Program to promote customer adoption of Team Buy feature in the target market
• Recruited & supervised a team of 10+ students from 5+ colleges to spread awareness & drive engagement

Mar 2020 – May 2020 · 2 mos · Mumbai, Maharashtra, India

• Designed & Executed an intern program which helped grew the business users by 35X from 300 to 10000+
• Recruited, Trained & Managed a team of 150+ interns for business development & Client Service role
• Assigned roles & trained a team of 5 HR interns for seamless knowledge transfer & responsibility handover

Jul 2019 – Feb 2020 · 7 mos · Mumbai Area, India

• Established online presence to run growth initiatives out of store & subsequently cater to a larger customer base in different geographies by developing a website and creating distribution channel on all major E-Commerce players
• Developed & executed end-to-end marketing strategy; creating 10000+ SKUs, conducting product photoshoots, researching keywords, building & optimizing listings, driving business development initiatives & fulfilling online order
• Executed digital marketing campaigns to build brand & product awareness on social media and E-Commerce
• Generated an ROI of 10x, Campaign Impressions of 10 million+ & reduced the Customer Acquisition Cost by 20%

Jun 2018 – Jul 2019 · 1 yr 1 mo · Mumbai, Maharashtra, India

• Performed time series & cross-sectional analysis of companies by building financial models based on data provided
• Collaborated with senior analyst in primary research by aggregating & analyzing data received from target companies
• Assembled news related to the industry & potential targets while circulating summarized reports to concerned teams
• Enhanced the designs of marketing material by coordinating with external vendors & driving the overall cost down

Dec 2016 – Feb 2017 · 2 mos · Mumbai, Maharashtra, India

• Awarded a “Certificate of Excellence” for my performance of acquiring clients and managing new interns
• Contacted potential clients through cold calling for the purpose of informing & opening demat account