Jan 2022 – Jun 2024 · 2 yrs 5 mos

• Element is a secure communication platform for enterprises who prioritise flexibility, ownership & data sovereignty, backed by our open source protocol Matrix (matrix.org).
• Some things I'm proud of and enjoy day to day:
• Cross-functional scaling: Joined as the first non-engineering hire, to then take design and product management from 0:1 and 1:many.
• Design leadership: Drove the design vision, harmonised with multiyear company, and product strategies. Led through ambiguity, repeatedly.
• Team development: Built and led teams, spanning contributor to managerial, while guiding the wider org. Recruited incredible talent.
• Team tenure: Maintained employee tenures outperforming industry norms. Nurtured a positive and engaging environment, with equitable growth.
• Stakeholder advocacy: Represented the team, and voice of the user, to execs, customers, partners, and investors in due diligence.
• Organisational change: Coached people, practises, and processes through unchartered change. Spearheadeaded transition to cross-functional teams.
• Built things people want: Our latest app has 4.7 on the App Store. Users now exceed >100M and revenue in $MM. Customers and partners include Mozilla, Wikimedia, NATO, U.S. Space Force, and The French Government.

Jan 2020 – Jan 2022 · 2 yrs

Jan 2018 – Jan 2020 · 2 yrs

Jan 2017 – Jan 2018 · 1 yr · San Francisco Bay Area

• Haiku was a startup unifying design & development with a lightweight motion design
• tool, design token framework, and native SDKs for the web, iOS & Android.
• Early-stage traction: Joined a pre-seed team to drive early traction and product design. Conducted designer advocacy, led pre-launch content, and onboarding resulting in >30,000 designers joining the waitlist, and acceptance into Y Combinator (YC W18).
• Sign-up optimisation: Implemented a viral waitlist mechanism resulting in a 69% increase in sign-ups. Achieved a 43% direct visitor sign-up rate, and 29% sign-up rate among referred visitors.
• High-touch onboarding: Designed and executed high-touch onboarding for designers & engineers at the likes of Google, LEGO & Uber.

Jan 2014 – Jan 2017 · 3 yrs

• Cmune developed a real-time 3D technology platform and multiplayer games built with it. Focused on browser-based shooters, our titles reached >50M users.
• Organic growth: Enhanced organic growth to >50M users by refining usability, optimising retention, designing features for virality, and deepening platform
• integration with Facebook, Steam, Kongregate, and Apple Game Center.
• Innovative prototyping: Introduced a platform-based approach to rapid prototyping, enabling testing concepts in weeks instead of months. Secured IP rights to the PAYDAY franchise also attracting investment from Starbreeze Studios.
• Management and production: Directed multidisciplinary teams, including product designers, game designers, engineers, sound designers, and technical artists. Aligned production to end-to-end user outcomes, while coaching and mentoring.
• Conversion expertise: Achieved industry-leading install rates for the Unity web browser plugin during onboarding. Collaborated with Unity and Meta to integrate findings into Unity, and facebook.com.
• Partner engagement: Collaborated with Facebook’s partner engineering team to implement and innovate on mechanics connecting feed updates, social graph and in- game features. Led to the team presenting on stage at F8 2013.

Jan 2011 – Jan 2014 · 3 yrs

Jan 2008 – Jan 2011 · 3 yrs · United Kingdom

• Play Music Today is the UK’s largest musical instrument retailer. Led design for E-commerce & online marketing.
• Revenue growth: Increased annual revenue through optimised e-commerce experiences and targeted email campaigns.
• Crafted unique customer experiences: Brought unique value adds to market, including online-to-offline purchase, equipment setup, and customisation.
• Kickstarted content marketing (before it was cool!): Including the PMTv YouTube channel, now at 350k subscribers/190M views.

Jan 2004 – Jan 2008 · 4 yrs

• Design for various local businesses and online communities, notably guitars.co.uk and sogamed.com (sponsored by Samsung, early Esports). Tested my right click/view source skills to the limit.