Rohan Katyal

Co-Founder

San Francisco, California, United States10 yrs 3 mos experience
Highly Stable

Key Highlights

  • Led Meta Verified to over $1B in revenue.
  • Created a Harvard Business School case study on experimentation.
  • Co-founded Vantara, focusing on AI product engineering.
Stackforce AI infers this person is a SaaS Product Leader with a strong focus on AI and experimentation.

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Skills

Other Skills

EnglishProduct DesignProduct Management

About

Rohan is the Co-Founder and CEO of Vantara, which he founded with Raghav Sethi. They are backed by South Park Commons, Homebrew, and leaders from Anthropic, OpenAI, Meta, Yelp, and Figma. Previously at Meta, he led 70+ people to launch Meta Verified for businesses. His work building Yelp's experimentation platform became a Harvard Business School case study. He's shipped products at Meta's NPE, WhatsApp, Instagram, Yelp, and Yahoo. Originally from Delhi, he studied at Georgia Tech and now lives in San Francisco.

Experience

Vantara ai

Co-Founder, CEO

Jan 2025Present · 1 yr 2 mos · San Francisco Bay Area

  • Building an AI Product Engineer that autonomously improves your product. We are a team of former founders and staff engineers, and we are hiring.
  • Backed by South Park Commons, Homebrew, and leaders from Anthropic, OpenAI, Sierra, Meta, Yelp, and Figma.

South park commons

Exploring

Jan 2025Present · 1 yr 2 mos

  • Tinkering, exploring and meeting interesting people

Meta

3 roles

Product Lead, New Monetization Experiences

Promoted

Jan 2023Jan 2025 · 2 yrs

  • Meta Verified is now a $1B+ business.
  • I led a globally distributed team of 70 to build and scale Meta’s first subscription product, Meta Verified. I joined as the only PM before launch to own the business offering, led the initial launch, and drove the global rollout.
  • In parallel, I built a company wide program to help internal candidates explore and transition into product management roles.

Product Lead, New Product Experimentation

Jan 2022Jan 2023 · 1 yr

  • Led a team focused on standalone 0-1 bets at New Product Experimentation (Meta's internal incubator). I launched 2 products:
  • Flow, to empower creators to create video content with Gen AI
  • Super, to help creators monetize their super fans in an intimate live format

Product Lead, Business Messaging

Jan 2020Jan 2022 · 2 yrs

  • Led monetization growth for all messaging apps (WhatsApp, Messenger and IG Direct) driving adoption to 4M advertisers (40% of total).
  • Drove ‘Click-to-Whatsapp’ ads to $1B growing 80% YOY. Then, I built the case for investing in and founded a growth team for all ‘Click-to-Message’ ads products, a $10B business for Meta.

First round capital

Mentor

Jan 2022Jan 2023 · 1 yr

  • Advising amazing founders and operators to build a product practice. Also, learning a great deal from them.

Yelp

2 roles

Product Manager, Marketplaces

Jan 2020Jan 2020 · 0 mo

  • Grew Request-A-Quote by 25% y/y leading to more than $500M in services revenue.

Product Manager, Experimentation

Jan 2018Jan 2020 · 2 yrs

  • 10x’ed experiments with 2x accuracy. My approach is the subject of a Harvard Business School case (https://s.hbr.org/349U5Ao) authored by Iavor Bojinov & Karim Lakhani

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Selected Talks & Notes

Jan 2019Jan 2024 · 5 yrs · Multiple

  • > Experimentation Masters Podcast "Yelp: A Story Of Building An Experimentation Program"
  • > Harvard Business School: "Industry deep dive on experimentation"
  • > Fuqua School of Business: "Scaling the culture of experimentation at Yelp"
  • > Everything Marketplaces: "Insights From Leading Yelp Request-A-Quote Marketplace"
  • > Masters of Conversion: "The Yelp Story: Building an Experimentation Program From the Ground Up"
  • > Bocconi University: "Building & Managing Experimentation Programs"
  • > Product School: "Building & Managing Experimentation Programs"
  • > Product School: AMA
  • > IIITD: "What do Product Managers really do"
  • Notes
  • > How I prepared for my Facebook execution & metrics interviews: https://bit.ly/3gI09oG
  • > How I Prepared for Facebook PM Interviews: Leadership and Drive: https://bit.ly/3A0zegj
  • > PMs aren't the CEO of the product: https://bit.ly/3z0AboQ
  • > Experimentation during volatile times: https://bit.ly/2ILBa7r
  • > Reading notes: https://bit.ly/37ZPuC3

Yahoo

Software Engineer / PM, New Products

Jan 2017Jan 2018 · 1 yr · Sunnyvale, California

  • Worked in a new products group to build a AI shopping assistant and chatbot for teens.

Google summer of code

Software Engineer & Mentor

Jan 2016Jan 2017 · 1 yr

  • Developed an open sourced product called MindTheWord for people to learn new languages acquiring >10K MAUs. Recruited and mentored two engineers to support the product

Findaway

Founder & CEO

Jan 2014Jan 2016 · 2 yrs · India

  • Founded an 8-person company offering a unique restaurant loyalty program to raise funds for education nonprofits and streamline operations.
  • Customers subscribed monthly to access discounts, and a portion of the proceeds was given to partner nonprofits, while enabling customers to track their positive impact. Before shutting operations, we onboarded 100s of restaurants and nonprofits, and funded education for 10+ underprivileged children.

Georgia dot, dell, inria, indian government

Software Engineer

Jan 2012Jan 2018 · 6 yrs · United States, France, India

  • > PreCog Research Lab (3 years) - Developed a tool for identification of threats online to process millions of data points to provide actionable insights, currently in use by 60+ state and national agencies
  • > Dell EMC (6 months) - Developed a data access layer for 17K registered developers that reduced development time by 50%. Presented as flagship project at EMC world’15 in front of 14K by the group president.
  • > Georgia Department of Transportation, Atlanta (1 year) - Developed a plan for a large scale traffic and incident management system catering to 10M private citizens in Georgia. Research published in Transportation Research Board & Georgia Tech.
  • > INRIA, France (4 months) - Among 5 people selected for the INRIA internship program and the Charpak Research Internship Scholarship by the french government.
  • > CMU, Winter School (2 months) - Analyzed the social and commercial impact of an image, uploaded on Flickr by performing linguistic, geospatial, probabilistic and statistical analysis of > 20 million images
  • > Niti Aayog (3 months) - Helped the Indian government stay online and served a few coffees

Education

Georgia Institute of Technology

Master's degree — Computer Science & Human Computer Interaction

Inria Center at Université Côte d'Azur

Computer and Information Systems Security/Information Assurance

Jan 2015Jan 2015

Indraprastha Institute of Information Technology, Delhi

Bachelor of Technology - BTech — Computer Science

Delhi Public School - R. K. Puram

Science

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