Harshvardhan Mittal — Co-Founder
I build GTM systems where product signals guide human touch. Over the past 7+ years I’ve led sales development functions across outbound‑heavy SaaS and, more recently, inside PLG environments. That shift changed how I think about growth: signals matter more than scripts, activation matters more than activity, and the best SDRs accelerate product value instead of interrupting it. At PriceLabs, I run the global SDR function inside a self‑serve, freemium product journey. My work includes: Developing the SDR Lab OS - a living framework of playbooks, rebuttals and talk‑tracks that scales onboarding and replicates what our best reps do. Designing signal‑driven outreach frameworks in partnership with Product and RevOps, so we route conversations based on in‑app actions rather than form‑fills. Running experiments that tie SDR impact directly to activation, retention and expansion; moving beyond “calls booked” to metrics like “listings activated” and “trial nudges completed.” Exploring Voice AI GTM from pricing models to implementation challenges, to automate simple tasks and free up reps for high‑touch interactions. Before PriceLabs, I built and led SDR teams at LeadSquared and other early‑stage SaaS, consistently delivering pipeline above quota and codifying scalable onboarding programs. What’s next? I’m interested in the future of GTM where PLG, product signals, SDR design and AI converge. If you’re a founder, PM or GTM leader exploring this space and want to compare notes, let’s connect.
Stackforce AI infers this person is a SaaS growth strategist with expertise in sales development and product-led growth.
Experience: 7 yrs 10 mos
Skills
- Product Led Growth
- Sales Enablement
- Go-to-market Strategy
- Growth Hacking
- Business Development
Career Highlights
- Led global SDR function in a PLG environment.
- Increased pipeline generation from 200k to 5 million ARR.
- Developed scalable onboarding frameworks for SDRs.
Work Experience
PriceLabs
Global SDR Manager | PLG & GTM (1 yr 4 mos)
LeadSquared
Manager CEO's Office (GTM, Enablement & Product) (11 mos)
Manager - Sales Development US (11 mos)
Sales Development Lead (1 yr 7 mos)
FloStack (a LeadSquared company)
Product and GTM (11 mos)
Park+
Enterprise Sales Manager (4 mos)
Inside Sales Manager (11 mos)
BD School
Founder (1 yr 1 mo)
SquadStack
Go to Market | Demand Gen (9 mos)
Senior Demand Generation Executive (6 mos)
Business Development Executive (5 mos)
Talent and Growth Intern (6 mos)
Education
Bachelor of Technology (BTech) at Jaypee Institute Of Information Technology
at Shirdi Sai Public School