Harshvardhan Mittal

Co-Founder

India7 yrs 10 mos experience
Highly Stable

Key Highlights

  • Led global SDR function in a PLG environment.
  • Increased pipeline generation from 200k to 5 million ARR.
  • Developed scalable onboarding frameworks for SDRs.
Stackforce AI infers this person is a SaaS growth strategist with expertise in sales development and product-led growth.

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Skills

Core Skills

Product Led GrowthSales EnablementGo-to-market StrategyGrowth HackingBusiness Development

Other Skills

Demand Generation

About

I build GTM systems where product signals guide human touch. Over the past 7+ years I’ve led sales development functions across outbound‑heavy SaaS and, more recently, inside PLG environments. That shift changed how I think about growth: signals matter more than scripts, activation matters more than activity, and the best SDRs accelerate product value instead of interrupting it. At PriceLabs, I run the global SDR function inside a self‑serve, freemium product journey. My work includes: Developing the SDR Lab OS - a living framework of playbooks, rebuttals and talk‑tracks that scales onboarding and replicates what our best reps do. Designing signal‑driven outreach frameworks in partnership with Product and RevOps, so we route conversations based on in‑app actions rather than form‑fills. Running experiments that tie SDR impact directly to activation, retention and expansion; moving beyond “calls booked” to metrics like “listings activated” and “trial nudges completed.” Exploring Voice AI GTM from pricing models to implementation challenges, to automate simple tasks and free up reps for high‑touch interactions. Before PriceLabs, I built and led SDR teams at LeadSquared and other early‑stage SaaS, consistently delivering pipeline above quota and codifying scalable onboarding programs. What’s next? I’m interested in the future of GTM where PLG, product signals, SDR design and AI converge. If you’re a founder, PM or GTM leader exploring this space and want to compare notes, let’s connect.

Experience

Pricelabs

Global SDR Manager | PLG & GTM

Nov 2024Present · 1 yr 4 mos · Chicago, Illinois, United States · Remote

  • At PriceLabs, I lead the global SDR function inside a product-led growth motion, where our users start self-serve and SDRs step in to remove friction, not force meetings.
  • Key initiatives I’ve driven:
  • Built the SDR Lab OS: A structured internal operating system documenting workflows, playbooks, rebuttals, onboarding guides, and metrics; making SDR knowledge scalable and repeatable.
  • Shifted success metrics: Redefined SDR performance beyond “calls booked” to include Listings Activated, Trial Nudges Completed, No Next Steps Resolved, creating cleaner forecasts and better user outcomes.
  • Product-signal driven outreach: Partnered with Growth PM and RevOps to identify in-app signals (pricing setup, syncs, login patterns, listing counts) that determine when a human should step in. Designed workflows around these signals to tie SDR activity directly to activation and expansion.
  • Experimentation and GTM design: Launched new workflows like “No Listings” follow-ups, pre-trial engagement, event-based outreach, churn recovery against PMS competitors (e.g., Hospitable). Measured impact of each to prioritize highest ROI activities.
  • Voice AI exploration: Evaluated 25+ vendors, mapped pricing and implementation models, and piloted automation for simple call use cases. Shared learnings with leadership to inform long-term AI strategy.
  • Enablement and coaching: Conducted training sessions for SDRs on handling in-market leads, crafted outreach playbooks for specialized segments (e.g., PMI franchisees), and created reports to prioritize accounts and drive higher productivity.
  • Team scaling: Hired and onboarded SDRs across geographies, built prioritization frameworks, and set up daily reporting loops to monitor activity quality, not just volume.
  • Impact: Improved trial-to-activation rates, reduced ghosting by aligning SDR activity with product value moments, and positioned the SDR team as a lever for both revenue growth and product adoption in a complex global SaaS environment.
Product Led GrowthSales EnablementBusiness Development

Leadsquared

3 roles

Manager CEO's Office (GTM, Enablement & Product)

Aug 2023Jul 2024 · 11 mos

  • Enablement Projects:
  • 1. US Training and Onboarding Revamp
  • 2. Comprehensive analysis of the US customer base to grow average deal size by 50% and reduce campaign costs.
  • 3. Sales Cycle Efficiency and Demo Enhancement:
  • Product Projects:
  • 1. Flostack: Product & GTM
  • 2. HC Accelerator Lead Generation Initiative
Growth HackingSales EnablementGo-to-Market StrategyBusiness Development

Manager - Sales Development US

Promoted

Jan 2023Dec 2023 · 11 mos

  • Handling all things Sales Development
  • 1. Built the SDR function from scratch and bought in pipeline predictability. Went from 200k ARR to 5 million ARR in pipeline generation in 15 months
  • 2. Created Training processes, onboarding processes, Incentive Structure, and hiring processes to support the Sales Development Team.
  • 3. 400% growth in the closed revenue from SDR deals between 2022 and to present + 150% growth in pipeline generation between this period.
  • 4. Bought the Team cost down by 50% between 2022 and 2023 and by 100% between 2021 and 2023.
  • 5. 80% of the reps on the SDR Team went on to become AEs, Team Leads, Marketers, and Sales Enablers.
  • 6. Handling a team of 20+ SDRs and Team Leads working in the Education and Healthcare industry
Sales EnablementBusiness Development

Sales Development Lead

Jun 2021Jan 2023 · 1 yr 7 mos

  • Helping education teams in optimizing their sales and admission operations using automation
  • Currently working in North American Market.
  • 1. 150% quota attainment in terms of sourcing new opportunities, finding new markets, and expansion with 70% SAL.
  • 2. Market sizing the new industry to work in and developing the go-to-market strategies.
  • 3. Weekly reporting in terms of revenue generation, pipeline generation, and overall pipeline health check.
  • 4. Handled Team Lead's responsibilities for 6 SDRs to help them with goals, work prioritization, and updates. Mentored 2 SDRs to ramp up their work within 3 months.
  • 5. Created onboarding and enablement journey for the new hires.
  • 6. Evaluate sales enablement and data enrichment tools for improved sales efficiency; Support the implementation and adoption of Sales Navigator, Zoominfo, and various other tools.
  • 7. Prospect and Identify relevant decision-makers (CXOs, VPs, Directors) to introduce LeadSquared.
  • 8. Run tailored outbound campaigns (Email, Cold Calls & LinkedIn); maintain CRM hygiene and leverage tech stack like LSQ and Sales Navigator for effective reach out.
Business Development

Flostack (a leadsquared company)

Product and GTM

Jul 2023Jun 2024 · 11 mos · Bengaluru, Karnataka, India · On-site

  • Strategic product initiatives to drive growth and adoption as a part of enhancing customer experience.
  • Driving GTM for US expansion.
Product Led GrowthGo-to-Market StrategyBusiness Development

Park+

2 roles

Enterprise Sales Manager

Jan 2021May 2021 · 4 mos

Business Development

Inside Sales Manager

Feb 2020Jan 2021 · 11 mos

  • Park+ is a mobile app-based platform that offers a smart parking automated solution for daily commuters, corporates, and commercial establishments. As a tech-enabled model, Park+ provides customers a seamless and real-time experience for parking discovery, booking, payment, and tracking, all of which can be easily accessed through the app.
  • Some major responsibilities include:
  • Driving the complete Inside Sales Engine
  • High-Quality Demand Generation using various Growth channels.
  • GTM Strategies for new initiatives
Business Development

Bd school

Founder

May 2020Jun 2021 · 1 yr 1 mo · New Delhi, Delhi, India

  • With BD School, my vision is to bridge the knowledge gap that exists between a college and the corporate world.
  • At BD School, We train students and professionals on Business Development and Marketing so as to enable them to get that internship or that job or maybe start their own businesses.
Go-to-Market StrategyBusiness Development

Squadstack

4 roles

Go to Market | Demand Gen

Dec 2018Sep 2019 · 9 mos

  • SquadVoice helps 10x sales of high-ticket Consumer Products and Services for teams in Real Estate, Financial Services, Insurance, Education, eCommerce, Travel, etc. using a combination of A.I + Humans, serving some of the most prominent leaders in the US and SE Asia.
  • My responsibilities here include:
  • Working closely with the Marketing team to explore various Demand Generation Channels.
  • Growth Hacking to automate and optimize the existing processes.
  • Unlocking the new channels such as events, webinars, Social media, and Influencer Marketing to create viral growth in the US Real estate Market.
  • Developing low/0 cost strategies and plans to get things done
Business Development

Senior Demand Generation Executive

Jun 2018Dec 2018 · 6 mos

  • At Squad we're reimagining how work gets done. Squad platform helps enterprises scale and automate manual business operations using a combination of artificial intelligence and crowdsourcing. Today, we scale two specific solutions using this stack:-
  • a) Squad Voice - Our elastic distributed team of 1000+ trained call-agents qualify and nurture inbound leads for our customers within minutes, effectively making sales for them extremely streamlined and predictable.
  • b) Squad Safety - We're amongst the only few companies in the world leveraging Humans + A.I. to offer a full-stack content moderation service for marketplaces and classifieds.
Business Development

Business Development Executive

Dec 2017May 2018 · 5 mos

  • Worked with Marketing Team to drive demand via Cold Campaigns
  • Made end to end processes/engines for prospecting B2B Clients
  • Market sizing for Indian as well as US market
  • Database extraction/ Management
Business Development

Talent and Growth Intern

Jun 2017Dec 2017 · 6 mos

  • Worked on Hiring Practices and Talent and Growth Management which include:
  • Inbounds/Outbounds Tracking
  • Using various Hiring Applications such as Breezy
  • Email Management
  • Evaluation of Candidates for both Tech and Non-Tech Profiles
  • Leading People Growth Function

Education

Jaypee Institute Of Information Technology

Bachelor of Technology (BTech) — Electronics and Communications Engineering

Jan 2014Jan 2018

Shirdi Sai Public School

Jan 2007Jan 2014

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